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Publisher's Summary

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.  

A primer on the then new profession of "public relations counsel", Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body".  

The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.

©2017 BN Publishing (P)2017 BN Publishing

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Worth listening to thrice....

With the current climate of the way things are in society in 2020, this book speaks epic proportions.

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  • LondonLass
  • 07-09-20

Completely unlistenable

The narrator has a really peculiar and uniquely irritating delivery, whereby he slows PARTS of some words down and then gabbles the rest. He is also inconsistent in volume. I tried really hard to listen because I had read "Propaganda" and found that very interesting but having suffered through the introduction and gritting my teeth through a couple of pages of the first chapter, I had to give up for the sake of my own sanity. It was a dreadful experience listening to this. I'm going to return it.