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Crushing It!

How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
Length: 8 hrs and 2 mins
Categories: Business, Marketing
4.5 out of 5 stars (10,306 ratings)

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Publisher's Summary

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international best seller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success. In Crushing It! Gary explains why that's even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier - and not just financially - than they ever imagined possible by following Crush It principles. The secret to their success (and Gary's) has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. That's what Crushing It! teaches listeners to do.

In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it's not about getting rich. It's a blueprint to living life on your own terms.

©2018 Gary Vaynerchuk (P)2018 HarperCollins Publishers

What members say

Average Customer Ratings

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  • Overall
    3 out of 5 stars
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    4 out of 5 stars

Disappointing considering the author

I really expected a knock your socks off book considering who wrote it.

What the book is- a series of stories of people using social media to advertise their business or get started on a business.

What it’s not- a how to book. It is a bunch of ideas, but not a bunch of steps. The introduction talked about a couple different businesses and which social media platform is best for that but that was really only cover through very specific examples.

Here is the whole book- find your passion. Connect with others through social media. Be yourself and let your personality shine through. Use every platform out there. Maybe you’ll get lucky and the right person invites you to do something for s big company that you might get paid for. Contact people. Post more content. Contact them again. Post even more. Cross fingers.

59 of 62 people found this review helpful

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85% fluff and 15% value.

This is with most books, but for some reason I was really expecting this to be super dense. For me, it seemed just as sparse as most books because it was littered with story after story of anecdotal information. I personally prefer specific step-by-step strategies or fact based information.

There were definitely bits of gold throughout, but I got those more when Gary was talking, which is about 60% of the time. The rest are stories from others.

With that being said, maybe I missed something. So I’m giving it a re-listen because I had crazy high expectations! :)

245 of 276 people found this review helpful

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Common sense don't expect any wow moments

Seemed like an 8 hour lesson on common sense with stories written by others that flip-flop between first second and third person.

1, Work harder than your competition to get ahead 2, treat customers how you would like to be treated 3, do what you love because you will be spending a big part of your life on it.

Duh.

118 of 133 people found this review helpful

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Very disappointed

A book completely filled with testimonials about his Crush It book. A waste of time and money.

I ended up increasing the narration speed to to try and get to good content...
I honestly didn't learn anything about social media marketing. Any motivation that I would have gained was ruined by all the testimonial reviews of his previous book.

I feel dooped and will be asking for a refund...

113 of 129 people found this review helpful

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Terrible. Repetative "success" stories.

This book adds NO value. Save your money. Redundant and repetitive anecdotal narratives. not worth it.

57 of 66 people found this review helpful

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Meh!!

It’s was ok, good not great. A bit over rated actually. To many hypothetical scenarios story telling that drag on way to long.

What if....A couple, takes up dancing, but is over weight, then starts exercising, then makes a YouTube videos, then gives advice, then strengthens their marriage, then gets picked up by a TV station, then invents dance moves, then becomes millionaires etc etc etc.

Lots of story telling that “could” happen...

On top of that the real life success story’s that actually happened, read by the person it happened to, kept reading in 3rd person then going back and forth referring to themselves in the first person, 2nd and 3rd person, got annoying

27 of 31 people found this review helpful

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53 Year Old is Crushing It!

I am 53 and I have built a social media marketing agency that caters to the automotive industry. I am an anomaly in this industry; however, I have defined goals and strategies to kill it in this arena. I am discovering how to develop my personal brand instead of building just the company brand. This book is perfect.

81 of 100 people found this review helpful

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Lots of hat, little cattle

Story after story of how people successfully implemented his first book. This is not an updated improved version but a victory lap that I spent my money to listen too. Feel a bit taken/suckered.

6 of 7 people found this review helpful

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Amazing book waited a month for this audio

Actionable tips and amazing guidance gary is the best! You will learn about personal branding and online strategies to win in 2018! A must read for digital marketers and entrepreneurs in the digital age!

19 of 24 people found this review helpful

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This will change your life

I usually am one of those people who by pass the reviewing but this is my only way to give back to you Gary! Listened to this right after crush it and I’ve never been so excited about the potential of my life. Such a captivating and content packed listen that was easy and fun to get through. Every second in this book is not wasted and contains such valuable insight without the fluff. Loved the alternating chapters with real life examples of people who took control of their life based on the foundational points in crush it. Just made it so much more inspiring, real and empowering that truly anyone has he ability to live a passionate life vs. your average business book with step by steps. Also enjoyed the imagine this segments at the end of each chapter that again reinforced the possibility to apply these practices to any passion. So real and so much value as always Gary. So unbelievably grateful that you share your knowledge with us to help others success. Thank you 🙏🏼

28 of 36 people found this review helpful

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  • Adrienne
  • 04-05-18

Best book I’ve listened to in 2018

No Exaggeration!! I enjoyed this book more than I could ever have imagined. I took so much information and energy away from it.

It’s the first audio book I’ve listened to with the author going off script and putting in his two cents. It felt like we were having a conversation.

I loved it. I’m going to have this on repeat for the rest of my life!

14 of 14 people found this review helpful

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  • Amazon Customer
  • 04-04-18

The only book to read for anyone to change your destiny

I was so excited when the audio launched despite having the book as well. This is awesome content as it has a few updated tips since the book came out . This is not only for entrepreneurial minds to be able to listen to when you time poor like I am. I drive to work for 1 hour and will finish this audio in less than a week but most of all I will take from it is implementation to maximise the benefit of the little TIME we have today as Gary says time is our only currency-don’t waste it ! this audio is a fast track to absorbing the content and please do yourself a favour apply what you have listened to and get the value that is left on the table it is up to us to make that leap of faith definitely a book or audio on your must read list recommended

11 of 11 people found this review helpful

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  • adil
  • 07-28-18

Boring and Repetitive


I love Gary's stuff, but this book is appalling. The countless number of stories about how people are "crushing it" becomes repetitive and boring. Garys input is not as good as his previous books.

10 of 10 people found this review helpful

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  • A. P. Hughes
  • 08-29-18

deceptive title & blurb, just one long advert

So, in the blurb Gary V promises to unleash the tools to teach you how to be an internet savvy business or brand owner with a decent grasp on how to make all the social media platforms work for you and increase your exposure to new customers.
What you actually get is an 8 hour long advert for his other book (confusing as it's called 'crush it') There are repeated references to 'crush it' and it took quite some time for me to grasp he was actually talking about a completely different book, not referencing a system he was later to reveal in this book (crushing it)
Basically he introduces a host of people who are 'crushing it' by using the principles laid out in his other book (crush it) but doesn't actually explain what those principles are in this book (crushing it). \this should be marketed as additional reading for those that have already read the other book, NOT deceptively marketed as a stand-alone product.
I have wasted 8 hours of my life with this (well 6 actually as I gave up on it before the end) and hope to save you from doing the same.

8 of 8 people found this review helpful

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  • Arturo
  • 05-13-18

the content has little substance

Im afraid the content has very little substance. I guess it is meant for motivational purposes rather than going into details of building a successful business.

23 of 25 people found this review helpful

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  • Amazon Customer
  • 09-09-18

Not great

Terrible. Also strange how most of the “5 star” reviewers have only ever reviewed this book....

13 of 14 people found this review helpful

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  • MR
  • 04-13-18

Not what I expected.

I expected this to be a book by Gary V. in parts it is, but a huge amount of it seems to be 'crowdsourced' stories of people who are 'crushing it' after reading Gary V's book, 'Crush it'. It's like one big, long ad for another book.

The stories are still inspiring (to a degree) and the narration etc is great (great to have Rich Roll in there), but if you are looking for a guidance the recurring theme seems to be to go and read 'crush it' instead.

Nothing against Gary V either, I'd highly recommend reading his book 'jab, jab right hook' instead.

19 of 21 people found this review helpful

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  • Amazon Customer
  • 08-28-18

crush it advertisement lol

too much talking nonesense and little actual information. He keeps talking about crush it. lol

3 of 3 people found this review helpful

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  • Tom McDonough
  • 03-08-19

Not for entrepreneurs

Not for me, this is for someone with no talent and who has a hobby such as playing a video game and being a social influencer from it

1 of 1 people found this review helpful

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  • Anonymous User
  • 10-13-18

OK for motivation

The book is okay for motivation.

Gary is spending 80% of the books content by giving example of how other people got positive reault after reading his first book. So this books is more a commercial for the first book and doesn't give much new in return. And its all written in the headline so no big surprise "How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too".

The book is failing to deliver the last part "and How You Can, Too". Since you need to be reading in-between lines yourself to reflect on your own business.

So if you are already running a business this book might motivate you and give you some directions on where to do your marketing, but don't expect to many "How to".

1 of 1 people found this review helpful

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  • Amazon Customer
  • 05-17-19

Interesting Idea, Poorly Executed

Long time follower of GV on his Podcasts and Youtube Channel, was a little hesitant buying the book after reading some of the reviews and I'm honestly wishing I could return this Book.
It's mostly an Ad for his previous book Crush It mixed in with a few stories of people who have succeeded using by reading his previous book.
The main problem, the book is about 1/4 good ideas but it's all over the place, if you listen to this while driving on commuting, you can never remember what was said when you left off as the book is just all over the place.

Save the money and watch the Youtube channel and Podcasts, they are better formatted than this book.

5 of 5 people found this review helpful

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  • Mark
  • 05-29-19

Just annoying hype and self promotion.

really big on self promotion and social capital. really all it is unfortunately I had to turn it off halfway through.

3 of 3 people found this review helpful

  • Overall
    3 out of 5 stars
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  • Amazon Customer
  • 04-14-18

Oh my god, WE GET IT ALREADY!

Considering how much hype Gary Vee has gotten over the last year it's obvious people (including myself) would be excited about this. I got this as my free audiobook from Audible because fucked if I'm gonna pay for what I probably already knew from following Gary on social. It was nice to hear him narrating his own book but my god he is so annoying to listen to. Every fucking sentence is read EXACTLY THE SAME WAY. Seriously, you sound like a 3rd grader in reading class. Furthermore, while I like hearing 1st person stories of people who "made it", Jesus Christ do they also become tedious. "I was a nobody bla bla bla hated my job bla bla bla living in my parents house bla bla bla and then I started doing internet stuff, following my passion bla bla bla and then KABLAMMO suddenly shit started happening. Wow, never heard that one before! Oh except maybe A MILLION TIMES! Goes something like, "once I was just a loser like you, and then I followed my dreams and TA-DAAAA I'm successful now!" Please spare me. We get it, the internet is a huge opportunity. Content, engagement, hard work etc etc will get you a long way. I had to stop listening once he kept going on about Musically - WHAT THE FUCK IS THAT SHIT!?! I almost gagged how cheesy that platform is. Oh and saying "never bet against Facebook"? Were you born yesterday? They are INFORMATION WHORES, selling your data to the highest bidder. Its one thing to use it for business but as for personal I would avoid at all costs. The biggest thing that pissed me off was the "I was born with Alpha DNA." Ok shut up now Gary, you are really sounding like a twat. We got your message, now go away and enjoy your millions of dollars

87 of 110 people found this review helpful

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  • K Hasan
  • 08-21-19

Success - step by step

Loved the book. Everyone should read and listen to it. Most relevant book on how to use social media effectively.

1 of 1 people found this review helpful

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  • Costume Lover
  • 05-16-18

Wow, this book really makes the mind switch into full speed

A friend recommended this book, & read it not knowing it was about social media. I don’t know much about social media platforms, so thought I’d continue reading to learn as my 10yr old son is interested.
Wow, half way through my mind turned to so many new things I could do for myself or at least try. Now I’m asking my son for advise on how these things work. Totally mind blowing. Never would I have thought about doing anything I have in mind now, without listening to the book. My mind darted off so many times I’m not sure how much I missed so going to start from the beginning again, do research & take notes. Thanks very much

4 of 7 people found this review helpful

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  • Anonymous User
  • 08-17-19

Going for it!!

Gary and his guests answered all the questions I was unconsciously seeking. Providing me with a guide/checklist of how to crush it as an entrepreneur.
Definitely recommend sitting with a notepad and or laptop to take notes of all of the golden nuggets you are about to hear.
Fkn excited to crush it!!

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  • todd
  • 08-09-19

nothing special

Gary is certainly passionate which can be motivating but aside from that it's very meh.

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  • Anonymous User
  • 08-08-19

So much value for money!!

This book is ESSENTIAL if you are an entrepreneur who is not already crushing it. I cannot even describe how much value i got out of this book. Gary teaches us all the good tips to smash every social media platform including one for the future. Some people cant stand the guy, I know some people think he is too arrogant, but regardless, he knows his stuff and its foolish to ignore him. My ONLY complaint was that for me anyway, there were too many examples of people crushing it. While semi helpful, there were too many stories. Maybe if you only included one for each platform and not the ones in the first half of the book.

but yeah, seriously, buy the book. I am going to listen to it on a regular basis, at least some of it, and want to get a hard copy. 4.5/5

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  • Anonymous User
  • 07-12-19

Wow

I discovered these backwards, moving on to Crush It now, but this one of the few books that, as I was listening to it, actually made me feel like I CAN crush anything, and could see all the steps clearly in my mind. This book is practical as hell and as you hear the stories, the “imagine this” sections, your eyes truly will open.
Now I just need to shut up and do the work.

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  • Rondelle
  • 06-05-19

Put a rocket up my butt!

One of the most motivating books I’ve ever read. I won’t be staying up until 3am because I get very clumsy when I’m sleep deprived 😜 but I will be implementing pretty much everything else!!