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Publisher's Summary

As a young man, Ed Catmull had a dream: To make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever.

Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.

Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired—and so profitable. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios—into the story meetings, the postmortems, and the ‘Braintrust’ sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, ‘an expression of the ideas that I believe make the best in us possible'.

©2014 Ed Catmull (P)2014 Random House Audiobooks

What members say

Average Customer Ratings

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Pixar's history

A good insight into Pixar's history. Behind the scenes of the company and its success.

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One of the best books I've read!

You may not be the President of any company or managing anything big like how the author is in this case. But this book helps you mature your way of seeing problems.
So highly recommend it to anyone who wants to achieve good things in life.

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Great

What a lovely presentation and insight into the pioneers of modern art in 3D animation and what it took in heart and spirit. Lots of information and valuable advice for modern creativity to flourish in a money oriented world. Thank you Steve, John, Brad and Ed.

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inspirational

Result of give freedom to creative people. how passion drive people to achieve greatness. awesome book.

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Good read for the corporate leader

There isn't much "new" thinking in this book, but I would highly recommend it for the leader in a corporate environment.

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amazing book that span from leadership and all

love it it's really deep. it covers what film school can't teach and if I were to put it in one word it's invaluable not to read our if for nothing but the Amazing experience

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Insightful, enjoyable, actionable takeaways.

I got this book because I'm always trying to improve my creative thinking and output. As well as gathering effective ways of managing a creative team.

This book delivers in every aspect. Without being dry and rigid, the information is passed across through stories that are entertaining and sometimes very touching.

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Facinating read on many levels

I loved the structure of the book & hearing about the history of Pixar. But most importantly I enjoyed Eds insights about creating & sustaining a healthy work environment, where people feel comfortable enough to be candid was fascinating.

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Inspiring

A truly inspiring and focused look at management and the creativity process. A great book I enjoyed throughout.

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Top listen

Any additional comments?

A brilliant book. Very accessible. It coves many aspects of encouraging and maintaining creativity in an organisation and it uses Pixar movies as an example. Highly recommend.

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  • Lucas
  • 04-17-15

Breaking the concrete

Pixar created something truly amazing.
Rising from a small "special effects" company to a world-class creative powerhouse, Pixar set a major milestone in the motion-picture history through persistent innovation and ... revamped the culture of corporate behemoths setting up ingenious organization and establishing powerful practices.
Yet nothing is really that "science-fiction" about their innovative approach and uniqueness. 
What made Pixar and their people special was their ability and willingness to dive deep into our true human core and found what really make us tick.
They found keys to human "soul" and crafted meticulous instruction on how to use them.
Pixar's universal principals truly resonate with us and it is now obvious that no "concrete corporation" would have ever produced something as touching and as moving as Toy Story, Wall-e, Up! and all others.

Same as 20 years ago Toy Story shaped the world of this little kid buried in the old, oversized cinema seat...
This Story - the Pixar Story - will change the way we shape our businesses and organizations.

Thank you Ed for sharing this timeless lesson on how to have fun, create with passion and love what you do.
Thank you Steve for making this all happen.

5 of 5 people found this review helpful

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  • Amazon Customer
  • 09-09-15

Outstanding audiobook! Worth the credit

Really enjoyed this book, good insight into how Pixar became successful. That success can be applied in our own practice. Some good tips on how to manage projects, business, and people. Loved it thank you.

4 of 4 people found this review helpful

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  • Andrew
  • 07-24-15

An amazing personal story and creative journey

Would you listen to Creativity Inc. again? Why?

I keep returning to this book for anecdotes on creativity, management tips and little pieces of history from inside one of the most creative businesses in the world.

Was there a moment in the book that particularly moved you?

Ed Catmull's personal recounts of relationships and dynamics of colleagues and employees paint a picture of someone who cares deeply about the people around him. This is reflected in his personal journey as he tells it and in the approach he demonstrated in running a creative business.

3 of 3 people found this review helpful

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  • Kim
  • 04-30-14

A truly inspiring book

A truly inspiring book, told from the heart. An amazing insight into an extremely interesting company that holds creativity and it’s people as its Core.

Read by Peter Altschuler with such a natural ease that’s it’s easy to forget that it’s not actually Ed Catmull talking himself.

3 of 3 people found this review helpful

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  • Uko
  • 03-26-17

phenomenal Life and Leadership book

This book by Ed catmul is a great guide for leadership in the creative industry. in this book Ed has provided an insight into the challenges faced by himself, John and the employees leading at Pixar and Disney. Ed is very practical and his focus is excellence and clarity. It's a must read!

2 of 2 people found this review helpful

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  • Amazon Customer
  • 07-14-16

inspiring

From an 8 year old boys dream to CEO of Disney and Pixar. Loved it.

2 of 2 people found this review helpful

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  • ian
  • 05-05-16

A wonderful book

At first I wasn't sure about listening to this - it felt odd to me to listen to a passionate autobiography being told by someone who has nothing to do with it. I kept thinking how this man saying all of these words doesn't feel this way - of course, you could say the same about any audio book performed by anyone but the author, but to listen to an autobiography told in the first person, from anyone but that first person was jarring. But only at first: as time went on, I sank into the story and such pedantic cynicism vanished from me, and I was able to enjoy the experience, wholly.

For fans of Pixar, it's an incredible listen, but it's also an inspiring and fascinating listen for everybody else. Definitely worth your time.

1 of 1 people found this review helpful

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  • monica
  • 04-11-16

Thank you for the inspiration

It's been an amazing journey, it taught me to be open, to listen to be kind and to lead by example I look forward applying what I have learnt. Thank you for the inspiration

1 of 1 people found this review helpful

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  • juliette
  • 08-06-15

A brilliant book - a must read for entrepreneurs and all business leaders

So many great lessons to be learned from this book, particularly relevant and applicable to me working in a startup; an environment constantly evolving and a culture that is developing.

1 of 1 people found this review helpful

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  • vengadan swaminathan
  • 04-27-18

inspiring and practical

Real life story with loads of examples that helps to reapply the ideas in another environment

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  • Bobby
  • 12-13-15

Inspirational

A truly magnificent book! Not only should every aspiring creative artist listen to this book but so should CEOs in all fields. I'm about to listen to it for 2nd time.

1 of 1 people found this review helpful

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  • Benjamin
  • 08-02-18

Inspiring and practical

The advice given was succinct and incredibly valuable, even for non creative fields. The mix of great stories made it sing true to Pixar’s movies.

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  • Anonymous User
  • 05-16-18

The Title Says it All

As in the title, this is a good book about fostering creative culture in organisations.

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  • Mico
  • 05-12-18

All businesses will benefit from more creativity

Great story to guide building of a creative space. Also great tribute to Steve Jobs

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  • Amazon Customer
  • 10-05-17

LOVE THIS BOOK!!😍👍🏻

I choose this book for an English task at school and even though I am a young adult/teenager I loved this book sooo much!! I thought it was just going to be about business but it wasn't👍🏻, I loved every second of this book and I am definitely going to read it again. Also I believed it was very inspiring to me personally because I have a personal goal to be in the film industry as a job and this just made me want to be in the film industry even more. 10/10 for this book!! 👍🏻

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  • afrosheep
  • 08-17-17

Great insights, a slow slog

I enjoyed the insights that came through the Pixar lens, learning of the history along the way. However, as earnest and loveable as the narrator's voice is, the pace is MUCH too slow. Listen to the entire thing at 1.5x speed and it will sound normal.

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  • Emmanuel
  • 08-11-17

A great look into creativity in the business world

This book isn't one of those that lists principles and then gives you a few examples like most are. Instead, it's more biographical, it speaks of a multitude of problems and then explains the guiding principles that they strove for in order to find a solution.

In this way, it neither prescribes solutions nor trivialises those principles. Instead, it invites you to think, perhaps differently, about your values and the sacrifices it'll take to stick to them. This is why the book excels.

If you just want a list of well researched guiding principles to start, read the 7 habits by Steven Covey. Then read this book to hear what it takes to stick by them in a business setting.

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  • Toshi
  • 08-07-17

Eye opening and thought provoking

Creativity Inc highlights that all companies have challenges, even an amazing company like Pixar. I find a lot of parallels between the problems that Pixar had and the company I work for. It has given me a better understanding into these issues and how to deal with them.

Ed guides us through the journey of Pixar, and paints a picture of what makes Pixar great. The people and culture.

Ed also brings a new perspective to Steve Jobs that I've previously had of him. It shows that Steve was human and changed over the years.

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  • alexkusuma
  • 08-02-17

Insightful and inspiring

Ed have a lot of experience to share and he happily do so, and a lot of his story are insightful as well as inspiring. Quickly become one of my favourite.

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  • Liam Gare
  • 07-31-17

a bit too business

There were some interesting anecdotes, but it was a bit too business related for me.