Creativity Excitement Emotion  By  cover art

Creativity Excitement Emotion

By: David Andrew Wiebe
  • Summary

  • Creativity Excitement Emotion features award-winning composer, best-selling author, and professional podcaster David Andrew Wiebe formerly of The New Music Industry Podcast. In addition to offering expert tips for musicians, artists, and creatives, the podcast delivers candid conversations, interviews, and roundtables with an array of artists, creatives, executives, marketers, coaches, and entrepreneurs. Favoring a storytelling approach, Wiebe’s new podcast is chock-full of personal stories and examples that equip the listener with valuable takeaways they won’t soon forget.
    © 2024 David Andrew Wiebe
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  • 033 – Producing Income is a Life-or-Death Matter
    Feb 23 2024
    If you treat your business like a hobby, you will make a hobby level income. If you don’t value your clients, then whatever income you have will dry up, especially if you don’t have a day job. In this episode of Creativity Excitement Emotion, David shares his experience as a longtime freelancer, community builder, and entrepreneur. Sponsors: Productivity, Performance & Profits Blackbook: Get a free copy of the “Definitive Guide to Productivity for Artists and Entrepreneurs.” Highlights: 00:17 – A critical mindset shift for artist entrepreneurs 01:28 – Having a safe, secure reliable income doesn’t allow you to make the switch 02:50 – The struggle of transitioning from employee to entrepreneur mindset 03:09 – Stop playing games Transcript: There will be multiple mindset shifts you go through as an entrepreneurial musician. But I think one of the most important ones you will go through is embracing your business, your customers, your clients, anything that produces an income for you as a life-or-death matter. Think of it this way. Most people have a day job that they rely on for their income. But what if that dried up tomorrow? What if you did not have an income from your job? How would that change the way you look at the customers and clients that you have right now? This is a very real scenario. It happens to a lot of people. I get that many people would then take that opportunity to look for a new job, right? If you were to embrace becoming more of an artist entrepreneur, the thing that you would look at is, “Okay, now that I don't have a job, I need to embrace my customers and clients that I have as a life or death matter, and serve them in a manner that lets them know how much I care about them” because you can't afford to lose those customers or clients anymore. This tends not to happen when you have a safe, reliable monthly income. Even if it's not amounting to much. Even if it's only $30,000 – $40,000 a year. If you have that and you know it's coming in, the temptation is you never make this mindset switch. And I've seen it with people who, unfortunately… They told me they were entrepreneurs, they said they were entrepreneurs, but their mindsets said otherwise. They were employees. They were in an employee mindset. When I shared with them that clients, to me, were a life-or-death matter, they laughed. They didn't understand how that worked. They'd always been in sales jobs and stuff like that, so they got the hustle. They got that they had to call people. They got that they had to build a relationship, and that there was a certain amount of responsibility that went with their job. But if they hit their figures or above, it's not like they cared about it. Where someone in my position, losing a client could be a big deal. I’m diversified enough to be able to make things work, but in a situation where I've got five clients and they're each bringing me $500 to $1,000 a month, that's my living. Losing one client would mean making a sacrifice. This is where a lot of people struggle, making that switch from employee to entrepreneur mindset. Even in their artistic careers, they never get to the point of treating their customers and their clients and their business and their income as a a life-or-death matter because they always have something they think they can fall back on. If you want to know what it's like to be an entrepreneur, to bring that mindset to your artistic career, stop playing games. Give up the day job and see what it's like. Even if it's just for a few weeks or a couple months, try it out for yourself. See what it's like, because now your life depends on those clients. And now you've got to build a better relationship with them. And now you've got to show up in such a way that lets them know that you care about their business. Stop playing games.Click To Tweet
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    5 mins
  • 032 – I Haven’t Had a Job Since 2011
    Feb 22 2024
    Have you ever had trouble describing what it is you do for work to others? Do you sometimes feel like it’s an exercise in futility, and you’re better off keeping personal details private? In this episode of Creativity Excitement Emotion, David shares why he hasn’t had a job since 2011, and what that has meant for his life. Sponsors: Productivity, Performance & Profits Blackbook: Get a free copy of the “Definitive Guide to Productivity for Artists and Entrepreneurs.” Highlights: 00:17 – Conversation at a dinner party 00:43 – Why lengthy conversations tend not to elucidate anything 01:41 – Why David hasn’t had a job since 2011 02:18 – Writing 15,000 words per week 02:29 – The difference between how an employee and entrepreneur thinks 03:25 – Paying the price 04:02 – Contrasting sharpness with dullness 04:57 – Embracing the challenge 05:08 – Entrepreneurship is irresponsible? Transcript: I was recently at a dinner party and the conversation turned to what I did. And I said that I did not have a job since 2011. So, of course, the question comes, “How does that work?” Now, I was not triggered at that moment. And nor would there be any good reason to be, I don't think. But if I was to be triggered, then I probably would have had a more thorough response in what it is that I do. Sometimes I find that trying to explain to people what it is that I do and how my life works is more trouble than it's worth. If they don't understand it even after a long explanation, then what was the point in wasting all that time and energy explaining in the first place? Sometimes that's how my life works because I'm always trying to get to the next thing. I could sit here and have a conversation for 15, 20, 30 minutes. And that was never scripted into my schedule, never budgeted for. And lengthy explanations end up taking time away from the things that I was planning to do. I think this is how ambitious people tend to think. They want to get everything done and move with urgency. Their time is limited. Energy is limited. Ambitious people want to get everything done and move with urgency. Time is limited. Energy is limited.Click To Tweet Once you've set your mind on doing something, you don't want to question it because that just wastes more energy. You want to go and do it and get it done the way that you designed your day. But the reason I have not had a traditional or formal job since 2011 is that I decided that wasn't for me. I started building a business. For me, it looked to be the least risky option. The risky option was going to work every morning to do a job I didn't like, to be surrounded by people I didn't like, and bosses I didn't like. And that was not the life I wanted to live. I don't look down on anybody who can do a job. I admire them. It's because I couldn't do a job that I ended up having to choose this life path. The other way wasn't working. And if I was to summarize it, although it's not encompassing everything I do, I write about a quarter of a book per week. That equates to roughly 15,000 to 20,000 words. Now, I think a lot of people have a compartment for work in their minds. It occupies the space from 9 – 5 or 8 – 6 or whatever the variation on that might be. I guess for some people that's later, they’ve got some late shifts, so maybe it's 7 PM to 2 AM or whatever. Either way, it occupies a certain space in their lives. They have a start time for their job, and they have an end time for their job. And once they're off work, they can go and do whatever they want. It's not the way an entrepreneur's life works. We’re kind of on 24/7. If an opportunity drops in our lap, and it looks like something that we would want to pursue, we do it. “I'm going to jump at it at the drop of a hat and get into motion for it.” Clients might call or send emails at strange and unusual times throughout the day because they have a schedule.
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    7 mins
  • 031 – Can You Still X in 2024? Yes, You Can!
    Feb 21 2024
    Everywhere you look, so-called “experts” are talking about how you can or can’t do this or that in 2023 or 2024. But do those gurus know what they’re talking about? In this episode of Creativity Excitement Emotion, David shares why nothing is obsolete, and how you can still blaze a personal music career trail in 2024. Sponsors: Productivity, Performance & Profits Blackbook: Get a free copy of the “Definitive Guide to Productivity for Artists and Entrepreneurs.” Highlights: 00:17 – You’re getting hooked by misleading titles 00:54 – Can you still do XYZ in 2024? The answer is… 01:17 – Popular genres change 02:20 – Take success into your own hands 02:49 – Stay on a growth path 03:27 – Don’t be lazy Transcript: Have you ever seen those videos with titles like  “Can you still sell music in 2023?” And “Can you still start a band in 2023?” Well, here's the dirty secret, right? Those videos get made because you keep watching them, plain and simple. Those are titles to grab you. Those are hooks to grab you and draw you into the conversation. Is that wrong? No, of course not. I'm throwing hooks out there all the time to see what resonates with people and what you connect with, so I can continue to draw attention for my business. It's what a responsible business owner and content creator would do. But if you're really wondering if you can still do XYZ in 2023, the answer is almost invariably, “Yes.” The only problem is most people aren't willing to do the looking. They aren't willing to reinvent and innovate and pioneer and think of new ways of making it happen. Can you start a band in 2023? Why the hell not? Of course, you can start a band in 2023. Now, some people will say, “Well, you know, pop is the predominant genre” and blah, blah, blah. Yeah, maybe that's true. Top 40 music may be dominated by electronic music, trap, pop, and whatever else is hip right now. But what history has shown repeatedly is popular genres change. They change at a moment's notice, and you never know what's going to be big next. By the time you've jumped on a trend, it's too late. You're behind the trend by that point. Popular genres change.Click To Tweet Look at the 80s, right? Hair metal, which I prefer to call 80s metal or 80s hard rock… That was huge in the 80s. Of course, there was stuff like synth-pop that was very popular in the 80s as well. But as it began to shift to the 90s, what was the predominant sound? Grunge, right? We all know that this shift happened and continues to happen. And then in the early 2000s, what happened? Nu metal. And yeah, again, rock may not be in mainstream consciousness in the same way it was in the 90s. But that in no way foretells your success or failure as a band. Don't listen to people who are saying otherwise. You should be the one to take charge, take leadership, be an entrepreneur, and figure out a model that's going to work. Is it going to take a long time? Will you need to blaze some trails? I did. It did take me a long time and I did have to blaze some trails, but I'm finally figuring out a working model for me. So, you can figure out a working model for you too. But it might require that you plug into materials like these and listen to them, take courses, educate yourself, and keep on that personal growth path. Read books. Go outside of your regular influences, your network, the books you normally read, and the movies you usually watch. Start to challenge yourself and bring your attention to new things and different things. The only reason you stay stuck in anything is because you bring your attention to the same things every single day. As you bring your attention to new places, new things, and new people, you will begin to see new opportunities. Don't be lazy. Don't be like these people who are like, “Can you still get streaming royalties from Spotify?” Yes, yes, and yes. As long as Spotify exists, you can make streaming royalties on Spotify.
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    5 mins

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