Creativity Engineered

The Architecture of Strategic Imagination

De: Moawiah Naffaa PhD

Narrado por: Michael Robinson

We’re living through whiplash: climate shocks, AI acceleration, social fragmentation, institutions straining under the pace of change. In moments like these, one capacity determines whether people, teams, and societies falter or evolve—creativity. Not as a hobby. Not as a “soft skill.” As infrastructure.

Creativity Engineered reframes creativity as the master key for adaptation and renewal. Grounded in up-to-date insights from neuroscience, psychology, design, and ethics, it shows that creativity isn’t an accident of genius—it’s a disciplined, trainable system anyone can build and apply. This book pairs clear, research-literate explanation with actionable frameworks for working with (not against) uncertainty—and for collaborating wisely with AI.

This is not a book of tips and tricks. It’s a blueprint for building the conditions where new ideas can emerge, be tested, and matter. You’ll find crisp models, field-tested practices, and timely examples of public infrastructures of imagination—from classrooms and labs to civic studios and cross-sector coalitions. You’ll also grapple with the hard questions of our era: What should we create? Who benefits? Who decides?

Whether you’re a creator, educator, founder, policymaker, or simply a citizen determined to help shape a livable future, Creativity Engineered offers a clear, inspiring, rigorously current guide. It will help you think more broadly, design more responsibly, and lead with imagination when old maps fail.

The future won’t be inherited. It will be imagined—then made—together. Let creativity be your compass, your method, and your mandate.

©2025 Moawiah Naffaa (P)2025 Moawiah Naffaa

I feel enlightened

I picked this up hoping to improve how I think, not just “be more creative,” and honestly it delivered. Listening to this made me pause a lot and reflect on how I plan, solve problems, and even daydream.

changed how I approach ideas

I picked this up because I wanted a better way to think creatively at work, and it really helped shift my mindset. The concepts were explained clearly without feeling overly academic, which I appreciated. It gave me practical ways to structure ideas and look at problems differently. I found myself jotting down notes and trying things out right away. It’s engaging, easy to follow, and useful if you want to be more intentional about creativity instead of waiting for inspiration to show up.

Enable Intuitive Thinking

This audio helps you apply critical thinking to form an analysis. The models and practices provided are simple to apply. You will gain knowledge through the strategic plan available in this book. Thank you.

Made Me Rethink How I Approach Ideas

I picked this up because I was curious, and it gave me a different way to look at problem-solving. It’s less about waiting for inspiration and more about building systems that help ideas show up. I listened while taking notes, which I don’t usually do. Some parts made me pause and rethink how I plan projects. Not everything landed right away, but it sparked a few shifts in how I work. It felt thoughtful, practical, and quietly motivating.