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Creative Selection
- Inside Apple's Design Process During the Golden Age of Steve Jobs
- Narrated by: Ken Kocienda
- Length: 7 hrs and 28 mins
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Publisher's summary
An insider's account of Apple's creative process during the golden years of Steve Jobs.
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board.
Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation - inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy - and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows listeners how a small group of people developed an evolutionary design model and how they used this methodology to make groundbreaking and intuitive software that countless millions use every day.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Critic reviews
"Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic: the ability to push people to think for themselves, and to empower them to turn their best thinking into reality. It is a story about the intersection of technology and humanity." (Kim Scott, author of Radical Candor)
“If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process - from generating ideas to doing a demo for Steve Jobs.” (Adam Grant, New York Times best-selling author of Originals, Give and Take, and Option B [with Sheryl Sandberg])
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- Length: 11 hrs and 14 mins
- Unabridged
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Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known and most-successful companies, they illustrate how these two forces can - and do - work most powerfully to create value for all stakeholders, including customers, employees, suppliers, investors, society, and the environment.
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Amongst top leadership and management books!
- By Konstantin on 08-23-14
By: John Mackey, and others
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Build
- An Unorthodox Guide to Making Things Worth Making
- By: Tony Fadell
- Narrated by: Tony Fadell, Roger Wayne
- Length: 11 hrs and 5 mins
- Unabridged
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Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
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Best guide for start up founders, ever!!!
- By Curly Beard on 05-28-22
By: Tony Fadell
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The Peebles Principles
- Tales and Tactics from an Entrepreneur's Life of Winning Deals, Succeeding in Business, and Creating a Fortune from Scratch
- By: R. Donahue Peebles
- Narrated by: Dion Graham, R. Donahue Peebles
- Length: 5 hrs and 39 mins
- Unabridged
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Part The Art of the Deal and part Why Should White Guys Have All the Fun, The Peebles Principles distills the lessons Mr. Peebles has learned on his journey from congressional page to CEO of the largest black-owned real-estate development firm in the nation. These crisp, straightforward principles can help any motivated entrepreneur go from dirt poor to filthy rich in a hurry.
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The secret to his success is not what you might think.
- By Anonymous User on 03-15-24
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No Man Is an Island
- By: Thomas Merton
- Narrated by: Jonathan Montaldo
- Length: 9 hrs and 3 mins
- Unabridged
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> No Man Is an Island is a collection of 16 essays in which Thomas Merton plumbs aspects of human spirituality. Merton treats the “basic verities on which the spiritual life depends”. Essay themes include hope, conscience, sacrifice, charity, sincerity, mercy, and silence. The work is threaded through with Merton’s deep awareness that we are all called to “live not for ourselves but for others”.
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A Gem of a Book
- By Amazon Customer on 03-12-10
By: Thomas Merton
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The Founders
- The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley
- By: Jimmy Soni
- Narrated by: Jonathan Todd Ross
- Length: 18 hrs and 25 mins
- Unabridged
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Today, PayPal’s founders and earliest employees are considered the technology industry’s most powerful network. Since leaving PayPal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. As a group, they have driven twenty-first-century innovation and entrepreneurship. Their names stir passions; they’re as controversial as they are admired.
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Wonderful, Engaging & Insightful
- By Ismael Becerra on 02-26-22
By: Jimmy Soni
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The Four
- The Hidden DNA of Amazon, Apple, Facebook, and Google
- By: Scott Galloway
- Narrated by: Jonathan Todd Ross
- Length: 8 hrs and 32 mins
- Unabridged
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Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.
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Pessimistic and narrow minded
- By Patrick on 01-19-18
By: Scott Galloway
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Steve Jobs: The Man Who Thought Different
- By: Karen Blumenthal
- Narrated by: Sean Runnette
- Length: 5 hrs and 53 mins
- Unabridged
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From the start, his path was never predictable. Steve Jobs was given up for adoption at birth, dropped out of college after one semester, and at the age of 20, created Apple in his parents' garage with his friend Steve Wozniack. Then came the core and hallmark of his genius - his exacting insistence on perfection, his counterculture life approach, and his level of taste and style that pushed all boundaries.
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Like Cliff's Notes to the Issacson book
- By Peter on 03-21-12
By: Karen Blumenthal
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Ask Your Developer
- How to Harness the Power of Software Developers and Win in the 21st Century
- By: Jeff Lawson
- Narrated by: Jeff Lawson
- Length: 9 hrs and 1 min
- Unabridged
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Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.
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Two and Half Stars
- By Anonymous User on 12-16-21
By: Jeff Lawson
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Rework
- By: Jason Fried, David Heinemeier Hansson
- Narrated by: Mike Chamberlain
- Length: 2 hrs and 50 mins
- Unabridged
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With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
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Simple, Quick, Timely, Contrarian Advice
- By Paul on 06-18-10
By: Jason Fried, and others
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Tim Cook
- The Genius Who Took Apple to the Next Level
- By: Leander Kahney
- Narrated by: Jonathan Cowley
- Length: 8 hrs and 56 mins
- Unabridged
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The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes - especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone". But seven years later, as journalist Leander Kahney reveals in this definitive audiobook, things at Apple couldn't be better.
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Tim Cook's personal advertisement!
- By AFPE on 03-06-20
By: Leander Kahney
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Intuitive Design
- Eight Steps to an Intuitive UI
- By: Everett N. McKay
- Narrated by: Miles Meili
- Length: 4 hrs and 46 mins
- Unabridged
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Your mission: To design an intuitive UI for your next project. Your problem: You’re not sure what “intuitive UI” really means. Worst problem: Your team isn’t sure either, so your discussions about intuitive design are unproductive and opinion-driven. If this sounds familiar, Intuitive Design: Eight Steps to an Intuitive UI will give you the insight, principles, and guidelines you need to get the job done. You’ll learn the objective and actionable steps for designing intuitive UIs - for mobile, web, and desktop apps. Mission accomplished!
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Design can apply to audio too
- By Trang on 06-04-19
By: Everett N. McKay
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User Friendly
- How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
- By: Cliff Kuang, Robert Fabricant
- Narrated by: Jean Ann Douglass
- Length: 11 hrs and 18 mins
- Unabridged
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In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this audiobook unpacks the ways in which the world has been - and continues to be - remade according to the principles of the once-obscure discipline of user-experience design.
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Underwhelming real life examples
- By Nick on 12-17-20
By: Cliff Kuang, and others
What listeners say about Creative Selection
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- matthewolf
- 09-20-18
Just the 20%
While I had big hopes for this book, I felt that 80% of this book was philosophy in theory, and just 20% about the authors time at Apple.
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10 people found this helpful
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- Aleksey Kyrylovych
- 10-01-18
General, a bit boring, not very detailed
This book is written well but in general about development of keyboard and safari, not many specifics or details. I had to make myself to finish listening, lost me from very beginning since it’s just ideology and general knowledge.
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6 people found this helpful
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- James R. Saker
- 10-26-18
Wonderful insight
Enjoyable story about one developers making key parts of Apple's software. By no means intended to be a definitive statement on Apple culture, the book shares wonderful first hand perspectives and shares how the author learned and negotiated a remarkable environment, bringing many of us experiences we use all the time on our iPhones and other Apple products.
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3 people found this helpful
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- Destructo
- 09-12-18
Amazing insight and valuable stories
From the time I started listening to this book, I had a really hard time putting it down. I found myself taking extra long walks with the dogs and listening in the car just so I could listen to the book. The insight contained is valuable for designers and anyone looking to further their craft. Excellent!
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3 people found this helpful
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- Dion Boles
- 09-12-18
A amazing book for understanding Apple software culture
Ken’s book dives into Apple’s approach to design and software architecture a great listen if you are interested in software development and techniques and how Apple uses them.
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3 people found this helpful
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- Brian Sachetta
- 10-05-21
A fun read about building stuff at Apple
This book is an engineer’s look into designing and implementing various products at Apple. It’s a technical deep-dive through the Safari app and the iPhone’s keyboard; Kocienda worked on both projects during his time at the company.
As an engineer myself, I found it fun and exciting to hear of all the intricacies and thought that went into building both products; it was cool to learn of all the decisions that Kocienda and his team made during the implementation process.
It does get a bit in the weeds at times from a technical perspective, however, which is why I’d recommend it to engineers and people who love technical problems first. That’s not to say others won’t enjoy it as well, just that it could feel a bit over-engineered at times ;-)
-Brian Sachetta
Author of “Get Out of Your Head”
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2 people found this helpful
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- Nicholas Nieto
- 10-30-18
Great insight about Apple and Solving big problems
This is a great perspective on solving problems and approaching the process of designing and development using first-hand accounts of real-life problems Ken and his teammates faced. It's not a how-to guide but more of a lead by example and reflects on what he learned kind of book. The inside baseball look into Apple in the early 2000s is pretty wonderful and has a lot of great personal stories. I highly recommend it.
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2 people found this helpful
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- Martyn Chamberlin
- 10-03-18
Fantastic
I love books read by the author. I had high expectations for this book coming into it and it exceeded my expectations. The Apple I love most is the Apple during the Steve Jobs era, and Ken leaned deeply into that culture. I would love to have gotten to work with him. So many takeaways and priceless anecdotes. Apple during Ken’s tenure truly changed the world. I will definitely re-listen to this book again throughout my career.
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2 people found this helpful
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- Ky Leggiero
- 10-01-18
A great insight on how to create great software
As a software engineer inspired by beautiful creations, this book renewed my inspiration and filled me with new ideas for how to create great things
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2 people found this helpful
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- Anonymous User
- 09-12-18
Must read for an Apple fanboy
I preordered the book some weeks ago. I knew I had to get my hands on this one since Apple is usually very secretive about the creation of their products. I really enjoyed listening to this book. It was pretty funny to hear how the employees sometimes had to work on products they knew nothing about, not even the real name. I hope more similar books will start coming out. The only thing I could nag about is the timeline of the story. At times it was difficult to figure out which year was it and how many has been passed. Ken also mostly talks about his own personal project at Apple (which of course is interesting), but there’s so much more I’d like to hear about. All-in-all I couldn’t put the book down and finished it pretty quickly.
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1 person found this helpful