Creative Secrets: Taking a Productive Client Meeting

De: Dave Dumanis

Narrado por: Virtual Voice

Clients pay your bills. That’s the hope, anyway—I’ve had more than one stiff me. But beyond whether or not they ante up after 30 days, there’s a range of client behavior. They can be your best friend or your worst nightmare. Most are somewhere in between.

The key to successfully working with marketing and advertising clients on the creative side of the business is that most of them secretly want to be creatives themselves. The good part of that is that they respect and even envy you. The bad part is that they sometimes try to do your job for you, or tell you how to do your job which in practice is the same thing. So let’s talk about how to grow the good part—and nip the bad part in the bud.