Creative Secrets: Crafting an Out-of-Home Ad
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Creative Secrets: Crafting an Out-of-Home Ad
Compra ahora por $3.99
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Narrado por:
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Virtual Voice
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De:
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Dave Dumanis
Este título utiliza narración de voz virtual
Seven words.That’s the limit. That’s all you get to tell your story. Can you do it? When you write an out-of-home ad, you’re about to find out.
The seven-word limit, of course, comes from the billboard, which if you weren’t stuck in a traffic jam, you would pass at 65 mph on the freeway as you commuted to or from work. 65 mph is a dangerous speed to read pretty much anything, much less something long.
Because of the seven-word limit, the key to writing a great out-of-home ad is the power of context. I'll show you how to use that power to create great, high-impact work that commands attention and gets results, with a minimum of words and a maximum of strategic thinking.
For more, buy your copy of this tiny but mighty ebook now. It's part of the Creative Secrets series, written with a lifetime of ad world experience—and zero AI.