Creating a Best-Selling Magazine, with Helen Gurley Brown

Length: 23 mins
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Publisher's Summary

Top Dog Radio speaks with renowned publishing icon, author, and entrepreneur extraordinaire Helen Gurley Brown (1922 – 2012). Brown was editor-in-chief of Cosmopolitan magazine for 32 years until 1997, making it one of the top five best-selling magazines in the United States. She also wrote the best-selling book Sex and the Single Girl, making her a pioneer in what was to become the sexual revolution.

Brown talks about her success in taking over the then-struggling Cosmopolitan magazine in 1965 and nurturing it into one of America’s cultural symbols. Brown focuses on the power of original ideas and driving your product towards highly specific and targeted audiences. She also discusses the importance of "being a good boss", the idea of not necessarily "thinking big, but thinking possible", and expanding her magazine empire worldwide. In an increasingly globalized business environment, Brown’s wisdom is more important than ever before.

Top Dog Radio features exclusive interviews with legendary business leaders, sharing their inner-most secrets on financial and personal success. Top Dog Radio is proud to showcase their expertise to entrepreneurs all over the world who want to learn leading business strategies and maximize their potential. We welcome any feedback. For comments or questions, email Topdogradio@gmail.com.

Top Dog Radio – Where business legends speak.

©2012 Ron Thomas (P)2012 Ron Thomas

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