Creating An Entirely New Market with Steven Munatones
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Creating An Entirely New Market with Steven Munatones
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In this episode, Don interviews Steven Munatones! He is the CEO and Co-founder of KAATSU Global. Steven and his team created the BFR or Blood Flow Restriction market that is now used by the US military, professional sports teams, and aging Baby Boomers.
When COVID happened, Steven talks about the pivotal moment when he had to shift his company overnight. It was either that or go under. He moved all operations online, transitioned the team to work from home, and created an online education program: “We went completely from a person to person sales pitch to everything online.”
Learn More About Steven Munatones:
- www.kaatsu.com
- steven.munatones@kaatsu.com
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About My Company Story
A Podcast for business owners by business owners. Each episode will explore the challenges business owners face and how they’ve overcome them.