I interviewed Jordan and Salish Matter on how they built one of YouTube's biggest channels — and the challenges that came with it. Thanks Thinkific for sponsoring, sign up: https://try.thinkific.com/o8x1mvptypwj

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0:00 - YouTube’s Biggest Family Channel

2:13 - How Much Does Salish Make?

12:30 - Jordan’s Early Photography Career

14:47 - The Dark Side of Family Channels

20:13 - How Salish Grew The Channel

21:16 - How Involved Is Salish?

23:32 - Jordan And Salish’s Relationship On Set

28:46 - Pressure To Put Salish’s Life Online

33:53 - The American Dream Mall Controversy

39:28 - Reactions To Criticism

44:46 - BTS On A Jordan Matter Shoot

53:36 - Jordan And Salish’s Relationship Off-Camera

1:00:00 - Will Salish Quit YouTube?

1:02:58 - Why Jordan Feels Ignored

1:07:26 - Salish’s Career After YouTube & Hudson Matter

1:13:54 - Why Isn’t The Channel Called Salish Matter?

1:15:29 - Jordan Matter’s Advice For Creators

1:22:10 - How To Pivot As A Creator

1:25:07 - What Salish & Jordan Have Learned From Each Other

1:27:09 - Final Thoughts

I asked Airrack to break down one of his biggest pranks ever: arresting KSI. Try OpusClip's new AutoPilot tool, one of the most innovative tools for creators: https://www.opus.pro/contact-autopilot ...Also, get my free YT Hack Pack with our best tips & templates to grow on YT: https://www.ythackpack.com/

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0:00 - How Airrack Preps for Videos3:06 - Hiring Real Cops5:11 - Setting Up the Cameras6:51 - Inside Man9:16 - Going Undercover10:44 - “He Has No Idea This Is Happening”14:06 - Finding the Right Details15:40 - Fighting the Police17:29 - Point of No Return20:01 - “Only Time I Get Nervous”22:22 - How the Sausage Is Made23:36 - Trying to Buy Punk’d25:16 - Don’t Arrest Me

I asked MrBeast and Mark Rober to break down their empires from content to products to experiences just like Walt Disney did in 1957. Thanks Shopify for sponsoring, get your free trial: https://www.Shopify.com/Youshaei

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0:00 - Inside Jimmy & Mark’s Empires

2:17 - Jimmy’s YouTube Channels: Old & New

3:02 - Beast Land: Is America Next?

5:45 - Announcing MrBeast Financial

7:30 - MrBeast’s Big Software Play

8:59 - Writing Books

11:03 - Testing Ideas for Beast Games

11:47 - Feastables, Merch, Lunchly & More

13:57 - Developing New Talent

15:44 - $5B Valuation

18:07 - Mark’s Biggest Videos

21:16 - Mark’s YouTube Thumbnail Strategy

22:45 - Rejecting $50M

26:12 - Mark’s “Trilogy” of Products

28:46 - Brand Deals

30:28 - Creative Process for Shorts

32:40 - Brand Deals (Continued)

34:07 - New Netflix Show37:26 - IRL Experiences

41:54 - $55M Classroom…For Free

45:01 - “Most Important Thing I’ll Do”