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Publisher's Summary

Advertising and marketing are the basics of success in any business. A business or a company's income depends directly on advertising and marketing. They are the essential part of the business process.

It is the process where the public is made aware of the product that the business is selling. Although people mistake them for the same thing, marketing and advertising are quite different and quite important in their own way.

The final income of a company depends on how good their advertising is and how thorough their marketing techniques are. The quantity of a product that company is selling is a direct result of advertising and marketing the product. The subject is therefore studied and specialized in for the advantages of the company. The experts help get the best plan in action for the company according to the specific needs.

©2018 Can Akdeniz (P)2018 Can Akdeniz

What members say

Average Customer Ratings

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Great for an overview

I only gave this book four stars because it is nothing amazingly spectacular, however it is great for brush up on the differences between marketing and advertising. It is like reading the definition of a word. It brings clarity to exactly what you are trying to do. This is good for clarity, but not as an instructional marketing book. ( you could use some of this in a sales pitch if you are a marketing agency or in your agency’s marketing.