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Copywriting: Persuasive Words That Sell | Updated 2019

Online Marketing, Book 1
Narrated by: Peter Prova
Length: 1 hr and 41 mins
Categories: Business, Marketing
5 out of 5 stars (105 ratings)

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Publisher's Summary

Discover the secrets of persuasive copywriting and write effective emails and sales pages. 

The market has changed and a good sale page, perhaps with a strongly persuasive and emotional edge, can drastically change your users' behavior, bringing them to purchase your products. 

We will examine how the persuasive and emotional component plays an increasingly crucial role in the sales game. Anyway, the logical, informative, and rational component must always be available for your reader to give you credibility and to close the sale even to the most analytical reader. 

We will analyze the objections that will block your client's purchasing instinct and the secrets to conclude a transaction in the most effective way. 

Luigi Padovesi will eventually provide you several examples of high converting sale scripts and a lot of tips and tricks for effective copywriting. 

With this audiobook you will discover....

  • The origins of copywriting and the problems it solves in the customer's mind 
  • What do we mean by persuasive copywriting 
  • The two mistakes 99% of copywriters unkowingly commit 
  • Basics of SEO copywriting to gain organic customers 
  • Business copywriting techniques 
  • How to maximize your value-by-word 
  • How to bring value to your specific target to make them trust you - and purchase from you 
  • The secret words that will have a massive impact on your campaigns 
  • How to describe your products with the Benefit Technique 
  • Emotional communication - and why it is important 
  • How to read the numbers to measure the effectiveness of your work
©2019 Francesco Crema (P)2019 Francesco Crema

What members say

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Totally under-delivers based on glowing reviews

I read over 40 five-star, reviews praising this book, but after listening to it, I have to ask: Are they even real?

For a book about copywriting the first 15 minutes were a bunch of nonsense. I got the feeling that I was reading one of those meaningless SEO blog posts from 10 years ago that used 1000 words to say a whole lot of nothing.

AVOID AT ALL COSTS

My specific complaints
1) Very Robotic voice over / narration. It almost sounds like Siri or a text-to-speech robot reading the book. No emotion at all in the voice over.
2) Lots of passive voice throughout, phrases like: "must be seen". The content is totally unexciting.

1 of 1 people found this review helpful

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Robot Speaking

Robot Speaking, don't buy !
Robotic voice and no intonation at all !
Possibly it's for robots and not for humans !

1 of 1 people found this review helpful

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amazingly boring and robotic reading, information

boring reading style, robotic and monotone. content is good filled with useful tips, the part of online tools is a bit dull and not that useful. could use more case study information on successful copywritng projects to point out the effective strategies

1 of 1 people found this review helpful

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Superb!!This is a very good book.

Superb!! This is a very good book for anyone who wants to become a better copywriter. Edutainment which is a combination of education and entertainment.

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This book takes a unique perspective on the mind.

This book takes a unique perspective on the mind and how to help it become more effective. The material in this book will help you understand yourself and others.

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This is a great book for the basics of copywriting

This is a great book for the basics of copywriting or if you want to do some copywriting for your own business. It has a great explanation on headlines. I highly recommend this great one book.

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In good condition.

In good condition. This book is the real deal. If you want to improve your writing, and become a truly effective marketeer, grab this book. I've read it twice and am sure I'll listen it countless times. Great information presented in a very clear and logical manner. Just do it.

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I really enjoyed listening this book.

I really enjoyed listening this book.I found it very informative and interesting. It made me want to continue listening the whole way through and gave me a lot of practical advice that I will certainly use in the future

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Extremely Relevant and Interesting.

Extremely Relevant and Interesting. Luigi Padovesi is an incredible writer, and this book is no exception. 5 Stars. I would recommend this to anyone who is interested in learning more about writing copy.

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Great advice.

Great advice.A fascinating book by a fascinating man. I'd enjoy this book even if I didn't need to learn copywriting. Easy to listen and understand, but keep a pen handy, because you'll want to take notes.

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  • Andina Dax
  • 10-25-19

Good reference and learning tool for writing sales

Good reference and learning tool for writing sales copy!I wasn't sure what to expect from the content as it was purchased based on the reviews I listen. I took a chance and i feel it was a good investment for my marketing library.

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  • Seismology G
  • 10-25-19

Professional Development for New Copywriters.

Professional Development for New Copywriters. This is phenomenally helpful! As an intern trying to figure out the copywriting world, this book has been on par with a human writing mentor. I get so much concrete advice that has everyday impact on my work.

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  • Sagi Sagi
  • 10-25-19

The Best Book on Copywriting EVER.

Hands Down: The Best Book on Copywriting EVER.I found myself nodding and sometimes pumping my fist in the air as I listen this

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  • Dani Das
  • 10-25-19

I could go on all day about this book.

I could go on all day about this book. If you need to understand copywriting and what is expected from copywriters, this book is a must-have!

  • Overall
    5 out of 5 stars
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  • Brev Kali
  • 10-25-19

Is the author reading my mind?

Is the author reading my mind? Of course not, but it sure felt that way. I am a very blunt and direct person and that is how this book is written. It does a fantastic job of giving you a clear picture of what copywriting is and how it differs from other types of writing.

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  • Rudy H. Rojas
  • 10-24-19

Must have.

Must have.This is a wonderful book for anyone wanting to realize higher affiliation and results through copy writing. If you wish to boost your writing, and become a very effective merchandiser, grab this book.

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  • Richard I. Baker
  • 10-24-19

Recommended.

Recommended. This book is stunning. I slanted such giant measures of suitable things from this book. I adore this book. I truly worth investigating this book.

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  • Robert F. Upchurch
  • 10-24-19

Good for beginners.

Good for beginners. The ideas are clear and compact and you complete the book with a strong guide to sell what you are putting forth in a fair way. There's a great deal of fluctuate profitable counsel here yet it will require some investment to traverse everything. I very suggest perusing this book.

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  • Clayton I. Hogan
  • 10-24-19

Mind hacking ideas.

Mind hacking ideas.For utilizing the methods anybody can depict their items obviously to the customer which will make an enormous measure of procurement of the product.It additionally encourages any individual to comprehend email marketing.Great data displayed in an unmistakable and legitimate way.

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  • Richard M. Turner
  • 10-24-19

Outstanding book.

Outstanding book.Copywriting is the perfect name because now I really understand all those concepts I struggled to grasp before.