Welcome back to Cool Times — where we talk all things cool in the cold storage construction world. And this week, we’re celebrating one of our favorite things: Women in Construction Month (yes, we’re claiming the whole month 🔥).

In this episode, we’re joined by Brenttnie Smith, Business Development Lead at Reeves Young, who proves that the road into construction doesn’t have to be traditional to be powerful. From sports broadcasting to leading BD in industrial and cold storage, Brenttnie shares how betting on herself — and diving into the unknown — led to a career she truly loves.

We talk:

• Her pivot from the Golf Channel and Miami Dolphins to construction
• Reeves Young’s growth and strategy in cold storage and industrial markets
• The grind of building trust in a new space — and finally hearing “yes”
• Women in construction: the wins, the challenges, and why the future looks bright
• And yes... we also unpack fantasy football, martinis, and a little Bama vs. Big Ten banter 🏈

Whether you're a rising pro or a seasoned vet, this one’s full of insights, energy, and inspiration.

Episode Highlights:

❄️ How Brenttnie found her calling in construction — without a plan B
❄️ Reeves Young’s footprint in the Southeast and cold storage expansion
❄️ What it takes to break into an industry that says “we’ve used the same GC for 25 years”
❄️ Why women are crushing it in construction (and what they uniquely bring to the table)
❄️ The impact of mentorship, community outreach, and giving back

📺 Watch the full episode on YouTube — trust us, this one’s more fun with the visuals

👉 www.cooltimespodcast.com

🎯 Sponsored By:

AFAB - Applied Fabricators

🔗 https://www.appliedfabricators.com/

Jamison Door Company

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#WomenInConstruction #ColdStorage #CoolTimesPodcast #ReevesYoung #MissionMattersMedia #FSI #IndustrialConstruction #BuildWithPurpose

In this episode of Cool Times, Jenna and Vince sit down with David Sours, Senior Vice President at CBRE, for a deep dive into the evolution of cold storage real estate—and how one man’s obsession with buildings turned into a national platform.

With 23 years at CBRE and a reputation for being famous for something, David unpacks how he became a go-to expert in refrigerated warehousing, why mentors matter, and what the data really says about speculative cold storage growth.

From brine refrigeration systems to raising industrial roofs, this episode is packed with wisdom, laughs, and tactical advice for anyone in real estate, cold storage, or just trying to carve out their own niche.

❄️ Cool Takeaways:
Find Your Niche – David shares the early days of his career and how a single cold storage listing launched a national specialty practice at CBRE.

“Be Famous for Something” – A mentor’s advice that became a career-defining principle—and why standing out in your field matters more than ever.

Cold Storage: Then vs. Now – From 17 available buildings in 2003 to national-level data tools today, hear how the game has changed (and what hasn't).

Raising the Roof—Literally – David recalls a deal where they lifted the roof on a 1970s building to make space for a 33-degree cooler.

Spec Builds & Market Nuance – Why cookie-cutter doesn't cut it, and how understanding tenant demand by region is critical in today's landscape.

Mentorship & Data – David talks about building a team, training the next generation, and the real value of curated, industry-specific data.

Bonus Wisdom – Want better sleep? Write down your stress. David's TED Talk dream is all about the power of rest and organization.

🎧 Listen to the episode:
👉 www.cooltimespodcast.com

🎯 Sponsored By:
Rytec High Performance Doors
🔗 https://www.rytecdoors.com

Versi-Foam by RHH Foam Systems
Portable, easy-to-use spray foam kits for cold storage insulation and beyond.
🔗 https://www.rhhfoamsystems.com

In this heartfelt and unfiltered episode, Vince and Jenna Free close out Season 5 of The Cool Times Podcast with an honest recap of 2025 and their hopes for 2026. From industry lessons and personal growth to podcast highlights and burpee challenges, the dynamic duo reflects on the wins, the hard leadership moments, and what it really means to slow down. Plus, they announce a special Cold Storage Nation challenge that gives back.
Whether you're here for industry insights or relationship real talk, this one's for you.

Cool Takeaways:
❄️ 2025 in One Word – For Jenna, it was refined; for Vince, release. Growth comes from both sharpening and letting go.

❄️ Leadership Lessons – Hard conversations matter. Vince and Jenna get candid about learning to lead better by addressing challenges head-on.

❄️ Promoting from Within – Vince shares why Freez Construction is doubling down on growing leaders internally instead of just hiring experience.

❄️ Industry Trends – Faster schedules and stricter safety standards are top of mind heading into 2026.

❄️ Podcast Highlights – From recording with Eric Finnerty to Josh Lewis' “world-class” mindset, Season 5 was packed with unforgettable guests.

❄️ The Burpee Challenge – Join the Cold Storage Nation 1,000 Burpees in January Challenge! Proceeds benefit pediatric cancer research in honor of Matt Brower’s son.

❄️ Reflections on Loss – After losing their longtime dog Sophie, Vince and Jenna talk about what it truly means to slow down and prioritize what matters most.

❄️ Looking Ahead – Exciting plans for ICON Cold, CEBA, and GCCA conferences. Plus, new guests, new products, and even more thermal talk coming in Season 6.

Don’t miss this final episode of the year — equal parts business, personal, and inspiring. Catch the Season 5 wrap-up now at:
🎧 www.cooltimespodcast.com