In this episode, we speak with James Nesbitt, the Director of Myth Digital.

Myth Digital are a digital product agency. They help launch, grow, and develop businesses with UX Design, Software and Mobile Apps.

In this episode, James speaks on the importance of wrapping strong design around reliable development and providing a good user experience. He also discusses the challenges of articulating the value of custom software development to potential clients and the need for a strategic marketing plan.

https://myth.digital/

https://www.linkedin.com/company/myth-digital/

ABOUT THE CONTENT IN BUSINESS PODCAST

On a mission to help business leaders and brand owners succeed through sharing stories, advice and inspiration!

Hosted by Si McMahon, Business Leader and Podcaster.

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📺 Catch up on the Content in Business Podcast and Blog: www.playfairmarketing.com/cib

➡️ Get your FREE Digital Marketing Scorecard here! www.playfairmarketing.com/marketingscore

⛰️ Produced by Playfair Always-On Creative Content: www.playfairmarketing.com

In this episode, we speak with Hugh Massie, the Executive Chairman and Founder of DNA Behavior.

DNA Behavior helps exceptional growth-minded leaders build a people-centric organisation. Their unique DNA BeSci Tech platform enables the delivery of Employee Experience Behavior (“EX Behavior”) and Client Experience Behavior (“CX Behavior”) solutions at scale in the same organisation.

In this episode, Hugh Massie discusses the importance of having the right business model and being willing to adapt and take risks. He emphasises the need to think big and dream big, but also to work out the right business model and execute it effectively.

www.dnabehavior.com

www.boyswithoutfathers.org

https://www.linkedin.com/in/hughmassie/

https://www.facebook.com/hugh.massie/

https://www.instagram.com/hughmassie/

https://www.youtube.com/@behaviorallysmart

ABOUT THE CONTENT IN BUSINESS PODCAST

On a mission to help business leaders and brand owners succeed through sharing stories, advice and inspiration!

Hosted by Si McMahon, Business Leader and Podcaster.

➕ Follow this podcast to stay updated!

👍Inspired by Content in Business? PLEASE rate this and share it with your network!

📺 Catch up on the Content in Business Podcast and Blog: www.playfairmarketing.com/cib

➡️ Get your FREE Digital Marketing Scorecard here! www.playfairmarketing.com/marketingscore

⛰️ Produced by Playfair Always-On Creative Content: www.playfairmarketing.com

In this episode, we speak with William Gilchrist, the Founder and CEO of Konsyg.

Konsyg is a global provider of on-demand sales services for B2B tech companies. They allow leaders to focus on the core business while acting on behalf of the client to manage their sales functions.

In this episode, William emphasises the importance of understanding the value proposition and focusing on solving customer problems rather than getting caught up in technical details. He also highlights the challenges of managing expectations in the sales industry and the need for honesty and reality in outsourcing.

http://www.konsyg.com

https://www.linkedin.com/company/konsyg/

ABOUT THE CONTENT IN BUSINESS PODCAST

On a mission to help business leaders and brand owners succeed through sharing stories, advice and inspiration!

Hosted by Si McMahon, Business Leader and Podcaster.

➕ Follow this podcast to stay updated!

👍Inspired by Content in Business? PLEASE rate this and share it with your network!

📺 Catch up on the Content in Business Podcast and Blog: www.playfairmarketing.com/cib

➡️ Get your FREE Digital Marketing Scorecard here! www.playfairmarketing.com/marketingscore

⛰️ Produced by Playfair Always-On Creative Content: www.playfairmarketing.com

In this episode, we speak with Richard Godfrey, the Founder and CEO of Rocketmakers.

Rocketmakers are a team of passionate experts who design, develop and deliver technology using the latest technology.

In this episode, Richard discusses the company's software development services and their work with startups, scale-ups, and corporates. He shares his insights on the challenges of running an agency, the impact of AI on various industries and the future of work whilst emphasising the importance of networking and building relationships in business.

https://www.rocketmakers.com/

https://www.linkedin.com/company/rocketmakers/

ABOUT THE CONTENT IN BUSINESS PODCAST

On a mission to help business leaders and brand owners succeed through sharing stories, advice and inspiration!

Hosted by Si McMahon, Business Leader and Podcaster.

➕ Follow this podcast to stay updated!

👍Inspired by Content in Business? PLEASE rate this and share it with your network!

📺 Catch up on the Content in Business Podcast and Blog: www.playfairmarketing.com/cib

⛰️ Produced by Playfair Always-On Creative Content: www.playfairmarketing.com

In this episode, we speak with Angélique Charbonnier, the Director and Head of Marketing at Yale EMEIA.

Yale EMEIA stands on trust, knowledge and heritage; making durable, quality products and is trusted by millions of people every day to keep what’s important to them safe. They have expanded from being a leader in mechanical lock engineering to innovating connected smart locks and homes.

In this episode, Angélique highlights the importance of consistency in branding and messaging, the centralisation of marketing activities and the challenges of localisation in different markets. She speaks about the need for a long-term marketing strategy, investing in content creation and prioritising quality over quantity.

www.yalehome.com/

https://www.linkedin.com/company/yalehomeglobal/

https://www.instagram.com/yalehomeemea/

ABOUT THE CONTENT IN BUSINESS PODCAST

On a mission to help business leaders and brand owners succeed through sharing stories, advice and inspiration!

Hosted by Si McMahon, Business Leader and Podcaster.

➕ Follow this podcast to stay updated!

👍Inspired by Content in Business? PLEASE rate this and share it with your network!

📺 Catch up on the Content in Business Podcast and Blog: www.playfairmarketing.com/cib

⛰️ Produced by Playfair Always-On Creative Content: www.playfairmarketing.com

In this episode, we speak with Chaithanya Kumar, the CEO of Incepteo.

Incepteo Group is a facilitator of innovation, offering a range of digital and AI services, as well as a start-up venture studio with a growing collection of technology start-ups.

In this episode, Chaithanya speaks on the importance of finding a niche in the service business and the value of recruiting senior leadership. He also talks about the role of AI in enhancing productivity and efficiency, while emphasising the need for human input and the ethical considerations of AI.

www.incepteo.com

https://www.linkedin.com/company/incepteo

https://x.com/incepteo

ABOUT THE CONTENT IN BUSINESS PODCAST

On a mission to help business leaders and brand owners succeed through sharing stories, advice and inspiration!

Hosted by Si McMahon, Business Leader and Podcaster.

➕ Follow this podcast to stay updated!

👍Inspired by Content in Business? PLEASE rate this and share it with your network!

📺 Catch up on the Content in Business Podcast and Blog: www.playfairmarketing.com/cib

⛰️ Produced by Playfair Always-On Creative Content: www.playfairmarketing.com

In this episode, we speak with Tom Happé, the CEO & Founder of Trueleads Ltd.

Trueleads Ltd specialises in revolutionising lead generation through advanced automation and intent data.

In this episode, Tom discusses the importance of niching down and shifting the mindset of lead generation to focus on digital strategies. He also emphasises the power of personal branding and utilising your network to build and grow your business.

https://trueleads.com/

https://www.linkedin.com/company/trueleads-ltd/

https://www.youtube.com/@trueleads

https://www.instagram.com/trueleads_ltd/

ABOUT THE CONTENT IN BUSINESS PODCAST

On a mission to help business leaders and brand owners succeed through sharing stories, advice and inspiration!

Hosted by Si McMahon, Business Leader and Podcaster.

➕ Follow this podcast to stay updated!

👍Inspired by Content in Business? PLEASE rate this and share it with your network!

📺 Catch up on the Content in Business Podcast and Blog: www.playfairmarketing.com/cib

⛰️ Produced by Playfair Always-On Creative Content: www.playfairmarketing.com

In this episode, we speak with James Longley, the founder of James Longley Group.

James Longley Group transforms potential into profit, partnering with handpicked entrepreneurs to amplify their revenue.

In this episode, James emphasises the importance of having a winning mentality and a desire to be the best. He discusses the challenges he faced and how he now aims to help other business owners through high-level coaching.

https://www.james-longley.com/

https://www.linkedin.com/in/theenergyboss/

ABOUT THE CONTENT IN BUSINESS PODCAST

On a mission to help business leaders and brand owners succeed through sharing stories, advice and inspiration!

Hosted by Si McMahon, Business Leader and Podcaster.

➕ Follow this podcast to stay updated!

👍Inspired by Content in Business? PLEASE rate this and share it with your network!

📺 Catch up on the Content in Business Podcast and Blog: www.playfairmarketing.com/cib

⛰️ Produced by Playfair Always-On Creative Content: www.playfairmarketing.com