Conducting a Monthly Social Media Campaign on Four Major Platforms

How to Create a Campaign with Regular Posts and Photos Each Day for Four Weeks

By: Gini Graham Scott PhD

Narrated by: Tim Welch

Conducting a Monthly Social Media Campaign on Four Major Platforms illustrates how you can create a successful social media campaign to build awareness, get more clients or customers, and increase your sales through posts on four popular platforms. You can use this approach both to appeal to prospects in your own area or nationally, and even internationally, depending on the target market for your business.

The basic model is based on sending out a short pitch and a photo each day to four different social media platforms - Facebook, Twitter, Instagram, and LinkedIn - for a month. Then, you can extend the pitch and photo for another month or more or change the platforms and when you post.

The audiobook features these key topics:

• Creating your campaign
• Guidelines for creating a social media campaign
• My social media campaign on Facebook, Twitter, Instagram, and LinkedIn
• A campaign for a client: the first four weeks

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2018 Gini Graham Scott (P)2018 Gini Graham Scott

Very educational and informative!

I grew up using social media, but I never knew how much it was used for advertising and campaigns, especially recently. This book goes far into detail about posting copies on social media. Another point that I found interesting was that apparantly big-time names like Donald Trump and Hillary Clinton don't actually write their books. They hired others to do it for them. This book talks about how your book can be written by "ghost writers" to get it done for you. Same goes for your promotional and other needs if you do not have time to focus on them. The narrator gives you a step by step guide through every week of your campaign and how to post. All of these points are covered in much greater detail throughout the audiobook, along with many more. I would recommend this book to anyone.

Extremely Helpful With Tips and Tricks!

This book gives very good examples and tips on how to become further advanced in campaigns and social media. It gives specific examples on how to post on social media, create a campaign and even write blogs. These tips were very informative for individuals who both do and do not understand technology. As a younger individual, this gave many details on how to use social media that I was not fully aware of and that are extremely helpful. This book is very easy to listen to and follow along. I appreciated the specific interactive questions to help kickstart your own campaign. When creating your own campaign, there are many questions that arise. This book answers many questions that would be faced, giving easy and simple responses to solve issues. It also explains where to get help with a campaign and what to do if you face a larger issue. Even through the helpful tips and hints, this gave very interesting facts and statistics about demographics and other issues facing the world today. Even just listening to the details of this campaign has interested me in the book that is used as an example here. This book is very relevant to the changing times and very helpful for those looking to boost their own campaign, with many different ideas on how to be successful and reach the greatest amount of individuals. Definitely would recommend to anyone interested in starting a new campaign!

Very informative

Being a digital native and relatively tech savvy, it was enjoyable to learn new ideas and concepts. Overall I felt that the book was very well written and was able to give the reader/listener many well thought out ideas and explanations. After listening I came to the conclusion that the key to a good campaign is repetition. I would recommend this book to anybody that is interested in starting a social media campaign, that is trying to either A: Make money, B: Promote a business , C: build a speaking career , D: Support a cause, E: Tell my story, F: Put something else you might answer. This book tells you step by step process for a 4-week campaign to get more clients or costumers to increase sales. They also offer their services to edit, write, and find publishers if you are looking to go local or even internationally. I enjoyed hearing real life examples about “ghost writers” and how big name people like Donald Trump and Hillary Clinton use ghost writers.

Very informative and shaped around the modern age.

As a millennial I thought I knew most of the stuff there is to know about social media and how it works but this book completely changed my mind. The processes and amount of work that goes into social media advertising and campaigns is surprising. The complex detail that this book goes into about posting copies on social media is very informative. One thing specifically that I found interesting was the use of hashtags. These companies use specific hashtags to target certain areas and also limit the amount of hash tags they use to avoid overwhelming their listeners. Another positive of using hashtags is that your social media post form one website can be post to other sites if you use the right hashtags. Another thing discussed is the use of ghost writers. Big name people like Donald Trump and Hillary Clinton didn't actually write their books but hired people to do it for them. This book gives you a step by step guide to each week of your campaign and how to post. The importance of using pictures to capture peoples attention is also very informative. All of the points that I discussed are covered in way more depth in the book and will give you a step by step process to them. I recommend anyone to give this a listen it will surprise you.

Very helpful and educational!

Although I have used social media for the majority of my life, I really gained more insight after listening to this book. Social media is a platform on the internet that is extremely influential in today's society. Using social media for campaigns is something that can be very successful, if done correctly. I believe that this book gives a great demonstration on how to do this. It gives you step by step instructions, and even allows you to customize it to your own campaign. This is really helpful because it allows you to really be able to follow through with what works for you. The four platforms used, Facebook, Instagram, Twitter, and Linkedin are four of the biggest social media platforms today, and it is extremely helpful that they are mentioned and elaborated upon in this book. The thing that I found most interesting about this book is the idea of ghost writers, because not many know what this is. It is key to understand that not all of the things that you may see actually come from these big names. It is actually encouraged to seek help when starting a campaign and I think this book is a great way to start to learn. This book is updated on today's society, informative, and helpful and I would gladly recommend it to anyone!