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Publisher's Summary

"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."

Adams was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.

Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech - a hand gesture here, a phrase there - and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.

The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:

  • If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.
  • Stop wasting time on elaborate presentation preparations. In this book you'll learn which components of your messaging matter and where you can wing it.
  • Planting simple, sticky ideas (such as "Crooked Hillary") is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.

Adams offers nothing less than "access to the admin passwords to human beings". This is a must-listen if you care about persuading others in any field - or if you just want to resist the tactics of emotional persuasion when they're used on you.

©2017 Scott Adams (P)2017 Penguin Audio

What members say

Average Customer Ratings

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    5 out of 5 stars
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Almost hated to keep going

I almost stopped after the first few chapters because I agree with a lot of his theories. Not all mind you because no one person has it all.

But obviously you have to wonder how can people be so against trump and so against Clinton and vice versa. It is such a basic thing that we are simply not evolved enough to use logic and we ignore facts. Logic was not needed to survive. Emotion and pro creation are required to survive. So basic lol

But it helps understand what I see all around me and now I have to figure out how to deal with millions of realities. Who can you even talk to that isn’t going to ignore the facts and open their mind. Not many

3 of 3 people found this review helpful

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I was not so persuaded

I really enjoyed a few sections of this book. The discussion about why being hyper focused on the facts doesn't help you win really resonated with me and explains a lot about disagreements I've had with my wife. The hypnotism parts were intriguing, too. Way too much of this book is a not very convincing defense of Scott's belief that Trump is a secret mastermind of persuasive skill. Maybe I hoped the parts would be funnier or more insightful, but they seemed repetitive and flat. If you you are a fan of Donald Trump, you will probably like this book much more than I did.

15 of 18 people found this review helpful

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NLP on steroids

Very well written and told in the droll but amusing way of the Dilbert character! If you hate Donald Trump you'll discover why he won. If you love him then you'll discover why he won. But much more importantly you'll discover that feelings come first and trump facts every time!

19 of 23 people found this review helpful

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  • Eric
  • HARRODSBURG, KY, United States
  • 03-13-18

Entertaining and Informative

If you could sum up Win Bigly in three words, what would they be?

Entertaining, Informative, Funny

Who was your favorite character and why?

Donald Trump for his persuasion skills during the election

Have you listened to any of Scott Adams’s other performances before? How does this one compare?

No

Was this a book you wanted to listen to all in one sitting?

No

Any additional comments?

I am always worried about the time investment when I buy a book. This book was worth every second. Scott is great writer and narrator and you will have a great time listening to this book.

2 of 2 people found this review helpful

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A cerebral experience.

I enjoyed the many times my brain was near overloaded by the many interesting ideas and perspectives. Great story full of useful information.

1 of 1 people found this review helpful

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Convinced

Scott Adams narrating his own book took it to the next level. Will listen again.

1 of 1 people found this review helpful

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Win Bigly

What a fun and enlightening audiobook, was so much fun to listen about Scott’s journey and shifts through the 2017 elections. This is a must listen because it debunks much of the deplorable actions and manipulative b s from the election. I’ve now become a Scott Adams fan and just bought a bunch of Dilbert books to continue exercising my laughing muscles. I also bought Robert Cialdini’s book after Scott’s very funny plug in Win Bigly, so good he plugs in two sections!!! Enjoy

3 of 4 people found this review helpful

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Good content, available for free on his blog

This book is a collection of blog posts from Scott Adams. I'm disappointed there is not more original content. You can find most the content in this book on blog.dilbert.com

This book offers little for those who followed Scott Adams during the election season. I highly recommend his blog, Morning Coffee Periscope, and his other book "How to Fail at Almost Everything and Still Win Big". I recommend THIS book only to those who have not read or listened to his other content.

I don't recommend this book for anyone who is not a fan of Donald Trump.

7 of 10 people found this review helpful

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  • James
  • San Francisco, CA
  • 11-01-17

Wow... I mean wow! This should be a Bestseller!

2015-2017 Current Events were very frustrating. This book was intriguing when i heard about it before the October 31 2017 release. It a must read/hear audible version. Dilbert's Authors nails it. His point of view is clear and comprehensive. He opens my eyes to points i didn't see or realize until now. We'll written.

9 of 13 people found this review helpful

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insightful

....as always scott adams is most insightful not only of our postmodern world but in reality that is the world of Trump...which we now live in...like it or not

5 of 7 people found this review helpful

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  • Simon Huggins
  • 11-09-17

You have to listen to this in 3D

This is one of those books that needs a second listen, because once you’ve listened to it once, you’ll start spotting the various ways the author is using those techniques on you as the listener, which brilliantly reinforces the point.
Every time I thought to myself, ‘Erm, isn’t this whole thing confirmation bias on a grand scale’, I would be pulled off track with some self deprecation followed by a continuation of the original train of thought. It all goes in a very specific direction, and it’s extraordinarily playful so that you are sure not to be with the author all the time ... until he pulls it back, and you’re right there with him again. Beautifully illustrating the very point he’s making.
I think it will sell better than the Bible.
Or at least be as respected as the Bible.
Or at least it will be a classic, ranked with books like ‘How to win friends...’
That’s my prediction anyway. And I’m very certain the truth is somewhere in that direction...

8 of 8 people found this review helpful

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  • Robert
  • 06-28-18

A bit boring and not useful

I liked Scott's previous books but this is all Trump this and Trump that. Scott, we don't all live in America. Edited out for Trump overdose there isn't much content and what there is rambles. Also I found the book boring. Perhaps some subjects don't lend themselves to audio books, and this was like listening to the pub bore.

1 of 1 people found this review helpful

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  • CD
  • 01-08-18

More self congratulation than necessary.

Is there anything you would change about this book?

Less ego more story. More objectivity and less sob story would be nice.

Who was your favorite character and why?

None

Would you listen to another book narrated by Scott Adams?

Probably not, I was going to get his previous book but by the end of this I don't think I could handle any more. The writer spends a lot of time telling the reader they are misinformed and that he is rich and that he a master persuader who gets it right.

If this book were a film would you go see it?

Nope.

Any additional comments?

There seems to be a lot of pro Trump talk in this is, fine if you want that. But I thought this was going to be a how to of sorts. So much self congratulation, it was hard to take. I had to force myself to listen through and gleam out the info I wanted. I would say its worth a listen but it's hard going. It has pointed me to some other books. I'm kind of sorry I wasted that time on this but if you don't try you'll never know. Best try the Robert B. Cialdini book.

1 of 1 people found this review helpful

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  • Patrick
  • 11-22-17

excellent read- must have

as a committed persuasion fan and persuader this book was a once in a lifetime. a must have

1 of 1 people found this review helpful

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  • Kevin Hutchinson
  • 11-12-17

Reframing your perspective

This book offers a really fresh and timely perspective on modern US politics in the age of Trump. Persuasion matters more than you think it does! Insightful!

1 of 1 people found this review helpful

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  • Martin P. Hellwig
  • 12-08-17

Read this before starting any career.

In our world, persuasion is far more important than facts and on an equal level with truth, if you want to achieve anything, this book will set you up in such a way that you can navigate the maze of success with much greater ease.

2 of 3 people found this review helpful

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  • Amazon Customer
  • 07-24-18

Persuaded but not entirely convinced

Very interesting view on Trump as a 'master persuader' rather than the clown he's usually presented as by the media. The constant reminder by the author of his own credentials as a master persuader and trained hypnotist came across as egotistical though. Despite keeping an open mind I still struggled to be convinced that everything Trump did was part of a master plan but it's certainly made me view him in a different light now.

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  • cluelessgoon
  • 06-09-18

Lovely philosophical discussion

I enjoyed this thought-provoking and intelligent book. The author’s narration overlays an extra dimension of sincerity as well.
For all the rationalization about not actually supporting the republican agenda or Trump I feel Scott Adams does himself a disservice by endorsing and thereby legitimizing what is fundamentally abhorrent behavior from a national figure.
Scott offers the book as a example of what persuasion skills can do and as such it both inspirational and terrifying. I personally don’t believe Trump is a deliberate Master Persuader which makes the situation more terrifying.

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  • M. Selway
  • 03-08-18

Interesting and well presented

Scott A presents some interesting ideas. The messages are engaging and can appear biased and controversial, but Scotty boy provides convincing support. I enjoyed it, which is apparently half the battle; but since we are only a simulation anyway, it probably doesn’t matter. 😀

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  • James Sykes
  • 02-28-18

Great Scott

Went by so fast. Will need a second listen. But not this week. Interesting story.

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  • Anonymous User
  • 07-29-18

Magnificent

was great. picked up an insane amount of knowledge in the realm of persuasion, and it has helped me identify when others are using persuasion consciously

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  • Wes
  • 11-05-17

He Predicted Every Step of the Election!

Scott Adams predicted every major twist and turn of the election in real time during the year and a half run-up to the US presidential election. That's no fluke. This book gives a detailed insight into what he saw that nobody else did when looking at the same thing - time and time again. A highly recommended book.

3 of 7 people found this review helpful