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Publisher's Summary

"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."

Adams was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.

Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech - a hand gesture here, a phrase there - and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.

The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:

  • If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.
  • Stop wasting time on elaborate presentation preparations. In this book you'll learn which components of your messaging matter and where you can wing it.
  • Planting simple, sticky ideas (such as "Crooked Hillary") is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.

Adams offers nothing less than "access to the admin passwords to human beings". This is a must-listen if you care about persuading others in any field - or if you just want to resist the tactics of emotional persuasion when they're used on you.

©2017 Scott Adams (P)2017 Penguin Audio

What members say

Average Customer Ratings

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    5 out of 5 stars
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NLP on steroids

Very well written and told in the droll but amusing way of the Dilbert character! If you hate Donald Trump you'll discover why he won. If you love him then you'll discover why he won. But much more importantly you'll discover that feelings come first and trump facts every time!

17 of 21 people found this review helpful

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Good For Marketers

Would you like to hypnotize your customers? This is the book for you. Uses the current POTUS as the canvas for explaining - from an original perspective - what the author just plainly calls "persuasion."

1 of 1 people found this review helpful

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Almost hated to keep going

I almost stopped after the first few chapters because I agree with a lot of his theories. Not all mind you because no one person has it all.

But obviously you have to wonder how can people be so against trump and so against Clinton and vice versa. It is such a basic thing that we are simply not evolved enough to use logic and we ignore facts. Logic was not needed to survive. Emotion and pro creation are required to survive. So basic lol

But it helps understand what I see all around me and now I have to figure out how to deal with millions of realities. Who can you even talk to that isn’t going to ignore the facts and open their mind. Not many

1 of 1 people found this review helpful

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A cerebral experience.

I enjoyed the many times my brain was near overloaded by the many interesting ideas and perspectives. Great story full of useful information.

1 of 1 people found this review helpful

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Entertaining and Informative

If you could sum up Win Bigly in three words, what would they be?

Entertaining, Informative, Funny

Who was your favorite character and why?

Donald Trump for his persuasion skills during the election

Have you listened to any of Scott Adams’s other performances before? How does this one compare?

No

Was this a book you wanted to listen to all in one sitting?

No

Any additional comments?

I am always worried about the time investment when I buy a book. This book was worth every second. Scott is great writer and narrator and you will have a great time listening to this book.

1 of 1 people found this review helpful

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Convinced

Scott Adams narrating his own book took it to the next level. Will listen again.

1 of 1 people found this review helpful

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I was not so persuaded

I really enjoyed a few sections of this book. The discussion about why being hyper focused on the facts doesn't help you win really resonated with me and explains a lot about disagreements I've had with my wife. The hypnotism parts were intriguing, too. Way too much of this book is a not very convincing defense of Scott's belief that Trump is a secret mastermind of persuasive skill. Maybe I hoped the parts would be funnier or more insightful, but they seemed repetitive and flat. If you you are a fan of Donald Trump, you will probably like this book much more than I did.

5 of 7 people found this review helpful

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Win Bigly

What a fun and enlightening audiobook, was so much fun to listen about Scott’s journey and shifts through the 2017 elections. This is a must listen because it debunks much of the deplorable actions and manipulative b s from the election. I’ve now become a Scott Adams fan and just bought a bunch of Dilbert books to continue exercising my laughing muscles. I also bought Robert Cialdini’s book after Scott’s very funny plug in Win Bigly, so good he plugs in two sections!!! Enjoy

3 of 4 people found this review helpful

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Wow... I mean wow! This should be a Bestseller!

2015-2017 Current Events were very frustrating. This book was intriguing when i heard about it before the October 31 2017 release. It a must read/hear audible version. Dilbert's Authors nails it. His point of view is clear and comprehensive. He opens my eyes to points i didn't see or realize until now. We'll written.

9 of 13 people found this review helpful

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insightful

....as always scott adams is most insightful not only of our postmodern world but in reality that is the world of Trump...which we now live in...like it or not

5 of 7 people found this review helpful

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  • Simon Huggins
  • 11-09-17

You have to listen to this in 3D

This is one of those books that needs a second listen, because once you’ve listened to it once, you’ll start spotting the various ways the author is using those techniques on you as the listener, which brilliantly reinforces the point.
Every time I thought to myself, ‘Erm, isn’t this whole thing confirmation bias on a grand scale’, I would be pulled off track with some self deprecation followed by a continuation of the original train of thought. It all goes in a very specific direction, and it’s extraordinarily playful so that you are sure not to be with the author all the time ... until he pulls it back, and you’re right there with him again. Beautifully illustrating the very point he’s making.
I think it will sell better than the Bible.
Or at least be as respected as the Bible.
Or at least it will be a classic, ranked with books like ‘How to win friends...’
That’s my prediction anyway. And I’m very certain the truth is somewhere in that direction...

7 of 7 people found this review helpful

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  • Patrick
  • 11-22-17

excellent read- must have

as a committed persuasion fan and persuader this book was a once in a lifetime. a must have

1 of 1 people found this review helpful

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  • Kevin Hutchinson
  • 11-12-17

Reframing your perspective

This book offers a really fresh and timely perspective on modern US politics in the age of Trump. Persuasion matters more than you think it does! Insightful!

1 of 1 people found this review helpful

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  • Martin P. Hellwig
  • 12-08-17

Read this before starting any career.

In our world, persuasion is far more important than facts and on an equal level with truth, if you want to achieve anything, this book will set you up in such a way that you can navigate the maze of success with much greater ease.

2 of 3 people found this review helpful

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  • James C.
  • 03-12-18

Narcissistic tooting of the orange trumpet

If this book wasn’t for you, who do you think might enjoy it more?

People who already like or admire Donald Trump. This book is not for people who want a genuinely unbiased dissection of why he won, unless for some reason you're trying to increase your blood pressure.

What could Scott Adams have done to make this a more enjoyable book for you?

Things this book needs:

- More impartial explanations of the tactics and techniques used by Trump against his political opponents and the media, before and after the election.

- Less pandering to the author's pro-Trump twitter following.

- Less self congratulation from the author, who spends a huge part of the book gloating about his own achievements.

- Cut it down to no more than 2 mentions of "as a trained hypnotist..." As it stands, this audiobook could be turned into a drinking game. That would make it a much more enjoyable book for me.

If you could play editor, what scene or scenes would you have cut from Win Bigly?

He lost me when he brought up climate change as an example of unprovable "facts" and used strawmen as examples of flawed arguments used by liberal debaters.

Also, the whole "I'm so far-left I believe..." section in his introduction was the equivalent of "I can't be racist because I have a black friend." So that should go too. Stating his own political preferences as being opposite from a stereotypical Trump supporter doesn't make the book balanced.

Any additional comments?

I picked up this book because I am honestly interested to learn more about Trump's tactics and why people liked him enough to elect him. I didn't know anything about the book except the blurb above, and all I know about Scott Adams is Dilbert.

Maybe this contained something interesting and educational later on, but I could only stand 3 hours of it. This is what sticks in my mind when I think about what the book was about up til the point I quit:

1. "I love persuasive people, Trump is persuasive, and that makes him amazing to me."
2. "I knew he'd get elected. You all didn't believe me. Look who was right!"
3. "I'm a trained hypnotist."

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  • M. Selway
  • 03-08-18

Interesting and well presented

Scott A presents some interesting ideas. The messages are engaging and can appear biased and controversial, but Scotty boy provides convincing support. I enjoyed it, which is apparently half the battle; but since we are only a simulation anyway, it probably doesn’t matter. 😀

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  • James Sykes
  • 02-28-18

Great Scott

Went by so fast. Will need a second listen. But not this week. Interesting story.

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  • istvan takacs
  • 01-13-18

I don’t buy it

I don’t know , I have listened to the book twice already and I kind of felt manipulated . I just don’t buy the idea . The Trump stable genius idea that is .
The author is heavily invested to sell his opinion so I understand that approach and I have nothing against Scott Adams . I love the blog and Dilbert . Probably I’ll buy all his books too and all his recommendations ... the Weapon grade persuasion, right :) I get the techniques and the book is amazingly written . Perfect delivery ... I just can’t wrap my head around the idea that Trump is a genius on any level , in anything .Felt like the whole book is confirmation bias on a huge scale . ...
maybe I’m not ready for the 3d yet .
But don’t listen to me . It’s a great listen , worth every penny

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  • CD
  • 01-08-18

More self congratulation than necessary.

Is there anything you would change about this book?

Less ego more story. More objectivity and less sob story would be nice.

Who was your favorite character and why?

None

Would you listen to another book narrated by Scott Adams?

Probably not, I was going to get his previous book but by the end of this I don't think I could handle any more. The writer spends a lot of time telling the reader they are misinformed and that he is rich and that he a master persuader who gets it right.

If this book were a film would you go see it?

Nope.

Any additional comments?

There seems to be a lot of pro Trump talk in this is, fine if you want that. But I thought this was going to be a how to of sorts. So much self congratulation, it was hard to take. I had to force myself to listen through and gleam out the info I wanted. I would say its worth a listen but it's hard going. It has pointed me to some other books. I'm kind of sorry I wasted that time on this but if you don't try you'll never know. Best try the Robert B. Cialdini book.

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  • The Vikid Truth
  • 01-07-18

A Unique Perspective from a Comic Genius

I have been following Scot Adams for over a year now and this book is a concise synopsis of his thoughts and writings with regards to the presidential election last year. Unlike other pundits he gives a very unique and persuasive filter about what happened and how you can use these techniques in your own life. Great book.

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  • Wes
  • 11-05-17

He Predicted Every Step of the Election!

Scott Adams predicted every major twist and turn of the election in real time during the year and a half run-up to the US presidential election. That's no fluke. This book gives a detailed insight into what he saw that nobody else did when looking at the same thing - time and time again. A highly recommended book.

2 of 4 people found this review helpful