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Publisher's Summary

"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."

Adams was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.

Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech - a hand gesture here, a phrase there - and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.

The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:

  • If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.
  • Stop wasting time on elaborate presentation preparations. In this book you'll learn which components of your messaging matter and where you can wing it.
  • Planting simple, sticky ideas (such as "Crooked Hillary") is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.

Adams offers nothing less than "access to the admin passwords to human beings". This is a must-listen if you care about persuading others in any field - or if you just want to resist the tactics of emotional persuasion when they're used on you.

©2017 Scott Adams (P)2017 Penguin Audio

What members say

Average Customer Ratings

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NLP on steroids

Very well written and told in the droll but amusing way of the Dilbert character! If you hate Donald Trump you'll discover why he won. If you love him then you'll discover why he won. But much more importantly you'll discover that feelings come first and trump facts every time!

12 of 16 people found this review helpful

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I'm a fan of Adams' work, but this is just 'meh'

First off, I'm a big fan of Scott Adams' work. Part of my morning routine when I wake up is to get coffee and go to dilbert.com for a good chuckle before heading off to drudge for today's dose of depressing news. I follow him on Twitter, and I occasionally check out his periscope videos.

If you've followed Adams for several years, particularly the past year and a half, this book provides no new information. In fact, it almost assumes you're much dumber than the average reader by explaining common sense concepts.

It'd also have been better of Scott didn't narrate the book himself. His voice makes Ben Stein seem energetic, and it is almost like he got bad advice from the Audible production folks to a point where he just sounds monotone and lifeless.

I would unbuy this book if I could.

6 of 8 people found this review helpful

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I was not so persuaded

I really enjoyed a few sections of this book. The discussion about why being hyper focused on the facts doesn't help you win really resonated with me and explains a lot about disagreements I've had with my wife. The hypnotism parts were intriguing, too. Way too much of this book is a not very convincing defense of Scott's belief that Trump is a secret mastermind of persuasive skill. Maybe I hoped the parts would be funnier or more insightful, but they seemed repetitive and flat. If you you are a fan of Donald Trump, you will probably like this book much more than I did.

1 of 1 people found this review helpful

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Just because you can, doesn't mean you should

I found the lack of much discussion about whether persuasion used to manipulate is ethical as a glaring oversight in the narrative. It seemed to be presented as a power we should be in awe of when it is used, but not anything about whether it was correct to use it in the manner presented.

1 of 1 people found this review helpful

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Have you been brainwashed?

Would you listen to Win Bigly again? Why?

Yes definitely. So much to learn from this book regarding persuasion. I would also like to get the ebook to go through it more slowly. And get trained as a hypnotist as I think this can be a powerful skill to acquire in this world. Especially for a man like who hungers for power.

Who was your favorite character and why?

Trump!

Any additional comments?

Highly recommended for those who are a little confused about Donald Trump, who he is, what he represents and how the heck he became president of the United States. And the ridiculous political party war that has been going on there (and elsewhere) for too long. People get way too attached to their views. I think democracy is one of the biggest myths in our culture. It is a tool of power. Nothing more. Meanwhile, the idiots continue to fight, mate and live life like a rat in a cage.

1 of 1 people found this review helpful

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Facts do not in fact matter...

Excellent storytelling and many useful persuasion tips.
I've already used some at work to be more persuasive... and I was :)

1 of 1 people found this review helpful

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Scott's chance to gloat

Scott Adam's uses this as an opportunity to brag about himself, trapped with rationalizations that he is trying to describe persuasion techniques.

I enjoyed his book How To Fail at Almost Everything and Still Win Big. I didn't enjoy this one. And yet, based on the ratings, it appears he has done just that with this book.

3 of 4 people found this review helpful

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Win Bigly

What a fun and enlightening audiobook, was so much fun to listen about Scott’s journey and shifts through the 2017 elections. This is a must listen because it debunks much of the deplorable actions and manipulative b s from the election. I’ve now become a Scott Adams fan and just bought a bunch of Dilbert books to continue exercising my laughing muscles. I also bought Robert Cialdini’s book after Scott’s very funny plug in Win Bigly, so good he plugs in two sections!!! Enjoy

3 of 4 people found this review helpful

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I'm done with Scott Adams books.

Adams tries to connect a to c, but b doesn't seem to fit. his a and c seem believable, but how he gets there is a trip through fantasy land. I couldn't finish it and it's the 2nd book of his I've returned. I won't get another of his books unless Dilbert is the main character.

3 of 4 people found this review helpful

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Totally self serving.

Interesting but cynical and sad. To justify a Trump because he can persuade people that facts don't matter is to give up on humanity.

3 of 4 people found this review helpful

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  • Simon Huggins
  • 11-09-17

You have to listen to this in 3D

This is one of those books that needs a second listen, because once you’ve listened to it once, you’ll start spotting the various ways the author is using those techniques on you as the listener, which brilliantly reinforces the point.
Every time I thought to myself, ‘Erm, isn’t this whole thing confirmation bias on a grand scale’, I would be pulled off track with some self deprecation followed by a continuation of the original train of thought. It all goes in a very specific direction, and it’s extraordinarily playful so that you are sure not to be with the author all the time ... until he pulls it back, and you’re right there with him again. Beautifully illustrating the very point he’s making.
I think it will sell better than the Bible.
Or at least be as respected as the Bible.
Or at least it will be a classic, ranked with books like ‘How to win friends...’
That’s my prediction anyway. And I’m very certain the truth is somewhere in that direction...

6 of 6 people found this review helpful

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  • Martin P. Hellwig
  • 12-08-17

Read this before starting any career.

In our world, persuasion is far more important than facts and on an equal level with truth, if you want to achieve anything, this book will set you up in such a way that you can navigate the maze of success with much greater ease.

2 of 2 people found this review helpful

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  • Patrick
  • 11-22-17

excellent read- must have

as a committed persuasion fan and persuader this book was a once in a lifetime. a must have

1 of 1 people found this review helpful

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  • Kevin Hutchinson
  • 11-12-17

Reframing your perspective

This book offers a really fresh and timely perspective on modern US politics in the age of Trump. Persuasion matters more than you think it does! Insightful!

1 of 1 people found this review helpful

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  • istvan takacs
  • 01-13-18

I don’t buy it

I don’t know , I have listened to the book twice already and I kind of felt manipulated . I just don’t buy the idea . The Trump stable genius idea that is .
The author is heavily invested to sell his opinion so I understand that approach and I have nothing against Scott Adams . I love the blog and Dilbert . Probably I’ll buy all his books too and all his recommendations ... the Weapon grade persuasion, right :) I get the techniques and the book is amazingly written . Perfect delivery ... I just can’t wrap my head around the idea that Trump is a genius on any level , in anything .Felt like the whole book is confirmation bias on a huge scale . ...
maybe I’m not ready for the 3d yet .
But don’t listen to me . It’s a great listen , worth every penny

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  • 01-08-18

More self congratulation than necessary.

Is there anything you would change about this book?

Less ego more story. More objectivity and less sob story would be nice.

Who was your favorite character and why?

None

Would you listen to another book narrated by Scott Adams?

Probably not, I was going to get his previous book but by the end of this I don't think I could handle any more. The writer spends a lot of time telling the reader they are misinformed and that he is rich and that he a master persuader who gets it right.

If this book were a film would you go see it?

Nope.

Any additional comments?

There seems to be a lot of pro Trump talk in this is, fine if you want that. But I thought this was going to be a how to of sorts. So much self congratulation, it was hard to take. I had to force myself to listen through and gleam out the info I wanted. I would say its worth a listen but it's hard going. It has pointed me to some other books. I'm kind of sorry I wasted that time on this but if you don't try you'll never know. Best try the Robert B. Cialdini book.

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  • The Vikid Truth
  • 01-07-18

A Unique Perspective from a Comic Genius

I have been following Scot Adams for over a year now and this book is a concise synopsis of his thoughts and writings with regards to the presidential election last year. Unlike other pundits he gives a very unique and persuasive filter about what happened and how you can use these techniques in your own life. Great book.

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  • James
  • 12-11-17

pretty boring didn't grab attention wouldnt bother

didnt listen to much more than a couple hours very boring and hard to grab attention. if you like trump maybe youll get into it

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  • John Sharpe
  • 12-04-17

Good Enough

A good post mortem on Trumps victory. Probably the best. Good narration by the author.

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  • Amazon Customer
  • 11-18-17

Worth every minute of listening.

I loved every chapter. Informative, enlightening, entertaining, useful information in every line. I feel like I went through a persuasion training program. Thank you Scott.

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  • Wes
  • 11-05-17

He Predicted Every Step of the Election!

Scott Adams predicted every major twist and turn of the election in real time during the year and a half run-up to the US presidential election. That's no fluke. This book gives a detailed insight into what he saw that nobody else did when looking at the same thing - time and time again. A highly recommended book.

2 of 4 people found this review helpful