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Publisher's Summary

"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."

Adams was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.

Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech - a hand gesture here, a phrase there - and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.

The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:

  • If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.
  • Stop wasting time on elaborate presentation preparations. In this book you'll learn which components of your messaging matter and where you can wing it.
  • Planting simple, sticky ideas (such as "Crooked Hillary") is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.

Adams offers nothing less than "access to the admin passwords to human beings". This is a must-listen if you care about persuading others in any field - or if you just want to resist the tactics of emotional persuasion when they're used on you.

©2017 Scott Adams (P)2017 Penguin Audio

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Good content, available for free on his blog

This book is a collection of blog posts from Scott Adams. I'm disappointed there is not more original content. You can find most the content in this book on blog.dilbert.com

This book offers little for those who followed Scott Adams during the election season. I highly recommend his blog, Morning Coffee Periscope, and his other book "How to Fail at Almost Everything and Still Win Big". I recommend THIS book only to those who have not read or listened to his other content.

I don't recommend this book for anyone who is not a fan of Donald Trump.

3 of 3 people found this review helpful

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  • James
  • San Francisco, CA
  • 11-01-17

Wow... I mean wow! This should be a Bestseller!

2015-2017 Current Events were very frustrating. This book was intriguing when i heard about it before the October 31 2017 release. It a must read/hear audible version. Dilbert's Authors nails it. His point of view is clear and comprehensive. He opens my eyes to points i didn't see or realize until now. We'll written.

7 of 9 people found this review helpful

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NLP on steroids

Very well written and told in the droll but amusing way of the Dilbert character! If you hate Donald Trump you'll discover why he won. If you love him then you'll discover why he won. But much more importantly you'll discover that feelings come first and trump facts every time!

7 of 9 people found this review helpful

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Win Bigly

What a fun and enlightening audiobook, was so much fun to listen about Scott’s journey and shifts through the 2017 elections. This is a must listen because it debunks much of the deplorable actions and manipulative b s from the election. I’ve now become a Scott Adams fan and just bought a bunch of Dilbert books to continue exercising my laughing muscles. I also bought Robert Cialdini’s book after Scott’s very funny plug in Win Bigly, so good he plugs in two sections!!! Enjoy

1 of 1 people found this review helpful

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Great, great book. You will surely enjoy it!

One of the best books I've ever read (listened to). There's a good chance it will change how you look at the election and the world.

3 of 4 people found this review helpful

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Beautiful, wonderful book

Best audiobook you’ll listen to on Trump because it’ll make you feel good. The author predicted better than any other political pundit.

The audio performance makes you feel good because of Scott’s wonderfully personable style.

The story speaks for itself. Trump defies all odds with weapons-grade grasp on persuasion.

5 of 7 people found this review helpful

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insightful

....as always scott adams is most insightful not only of our postmodern world but in reality that is the world of Trump...which we now live in...like it or not

5 of 7 people found this review helpful

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Get this book.

This book will fundamentally alter the way you see the world. It is important, no matter your opinions of the President.

4 of 6 people found this review helpful

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Amazing and wonderful audiobook

I read everything about persuasion! This is one of the best books about!
Thanks Scott!!!

2 of 3 people found this review helpful

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So happy for you Scott. 🙏🏻

Words can’t express how happy I am that you were able to narrate your own book. I will never forget how emotional you were on periscope once it was completed.

This book is brilliant.

@thepatriot143

2 of 3 people found this review helpful

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  • Simon Huggins
  • 11-09-17

You have to listen to this in 3D

This is one of those books that needs a second listen, because once you’ve listened to it once, you’ll start spotting the various ways the author is using those techniques on you as the listener, which brilliantly reinforces the point.
Every time I thought to myself, ‘Erm, isn’t this whole thing confirmation bias on a grand scale’, I would be pulled off track with some self deprecation followed by a continuation of the original train of thought. It all goes in a very specific direction, and it’s extraordinarily playful so that you are sure not to be with the author all the time ... until he pulls it back, and you’re right there with him again. Beautifully illustrating the very point he’s making.
I think it will sell better than the Bible.
Or at least be as respected as the Bible.
Or at least it will be a classic, ranked with books like ‘How to win friends...’
That’s my prediction anyway. And I’m very certain the truth is somewhere in that direction...

2 of 2 people found this review helpful

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  • Patrick
  • 11-22-17

excellent read- must have

as a committed persuasion fan and persuader this book was a once in a lifetime. a must have

1 of 1 people found this review helpful

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  • Kevin Hutchinson
  • 11-12-17

Reframing your perspective

This book offers a really fresh and timely perspective on modern US politics in the age of Trump. Persuasion matters more than you think it does! Insightful!

1 of 1 people found this review helpful

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  • James
  • 12-11-17

pretty boring didn't grab attention wouldnt bother

didnt listen to much more than a couple hours very boring and hard to grab attention. if you like trump maybe youll get into it

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  • Martin P. Hellwig
  • 12-08-17

Read this before starting any career.

In our world, persuasion is far more important than facts and on an equal level with truth, if you want to achieve anything, this book will set you up in such a way that you can navigate the maze of success with much greater ease.

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  • John Sharpe
  • 12-04-17

Good Enough

A good post mortem on Trumps victory. Probably the best. Good narration by the author.

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  • Amazon Customer
  • 11-18-17

Worth every minute of listening.

I loved every chapter. Informative, enlightening, entertaining, useful information in every line. I feel like I went through a persuasion training program. Thank you Scott.

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  • Mark Davison
  • 11-09-17

Self-serving

Interesting to get a Trump supporter’s view, and also for his consideration of Trump’s persuasion mechanics but ultimately it’s a rich white guy justifying why he voted for a rich white guy.

0 of 5 people found this review helpful

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  • Wes
  • 11-05-17

He Predicted Every Step of the Election!

Scott Adams predicted every major twist and turn of the election in real time during the year and a half run-up to the US presidential election. That's no fluke. This book gives a detailed insight into what he saw that nobody else did when looking at the same thing - time and time again. A highly recommended book.

0 of 1 people found this review helpful