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Close That Sale!
- The 24 Best Sales Closing Techniques Ever Discovered
- Narrated by: Brian Tracy
- Length: 1 hr and 14 mins
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Close That Sale!
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Publisher's summary
Close That Sale! The 24 Best Sales Closing Techniques Ever Discovered is perhaps the most valuable small book in the world of selling and business today. In 25 fast-moving chapters, based on thousands of sales conversations, and the experience of more than 1,000,000 salespeople worldwide, you learn how to make more sales, faster than you ever thought possible.
This audiobook can quickly take you to the top of your field in professional selling, saving you years of hard work, and earning you thousands of dollars that you would have left on the table.
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Overall4.5 out of 5 stars 91
-
Performance4.5 out of 5 stars 82
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Story4.5 out of 5 stars 82
This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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5 out of 5 stars
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Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
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Street Smarts
- An All-Purpose Tool Kit for Entrepreneurs
- By: Norm Brodsky, Bo Burlingham
- Narrated by: Sean Pratt
- Length: 10 hrs and 8 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,735
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Performance4.5 out of 5 stars 1,526
-
Story4.5 out of 5 stars 1,527
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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5 out of 5 stars
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This great audio was originally called The Knack!
- By morton on 12-16-11
By: Norm Brodsky, and others
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Start with No
- The Negotiating Tools that the Pros Don't Want You to Know
- By: Jim Camp
- Narrated by: Robert Jordan
- Length: 7 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,120
-
Performance5 out of 5 stars 910
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Story4.5 out of 5 stars 900
For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions.
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5 out of 5 stars
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Thanks Chris Voss!
- By Dennis Hettema on 10-03-20
By: Jim Camp
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Authenticity: The Head, Heart, and Soul of Selling
- By: Ron Willingham
- Narrated by: Ron Willingham
- Length: 7 hrs and 16 mins
- Abridged
-
Overall4.5 out of 5 stars 23
-
Performance4.5 out of 5 stars 21
-
Story5 out of 5 stars 20
Emotional factors are powerful contributors to sales success. In this audiobook, you will go beyond the what to the how and why, and learn whole-being selling - selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together. Sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide.
By: Ron Willingham
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High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- By: Mark Hunter CSP
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 370
-
Performance4.5 out of 5 stars 315
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Story4.5 out of 5 stars 311
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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3 out of 5 stars
-
recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
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Ditch the Pitch
- By: Steve Yastrow
- Narrated by: Steve Yastrow
- Length: 3 hrs and 41 mins
- Unabridged
-
Overall4.5 out of 5 stars 244
-
Performance4.5 out of 5 stars 214
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Story4.5 out of 5 stars 208
In today's world, customers don't want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. His advice: "Tear up your sales pitch and instead improvise persuasive conversations."
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2 out of 5 stars
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A bad strawman pitch on why pitching doesn't work
- By Jeff Gibbard on 01-09-21
By: Steve Yastrow
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100 Ways to Create Wealth
- By: Sam Beckford, Steve Chandler
- Narrated by: Steve Chandler
- Length: 8 hrs and 36 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,850
-
Performance4.5 out of 5 stars 2,370
-
Story4.5 out of 5 stars 2,352
These 100 eye-opening ways to create wealth are drawn from the author's successful careers, with many touching personal stories as well as stories and examples from the hundreds of clients these master coaches have advised. This book is chock full of ways to make money, deepen life's pleasure, increase personal wage-earning power, and start fresh entrepreneurial ideas right at home.
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5 out of 5 stars
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A MUST HAVE!
- By Thomas on 10-31-08
By: Sam Beckford, and others
-
Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- By: Oren Klaff
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall5 out of 5 stars 363
-
Performance5 out of 5 stars 302
-
Story5 out of 5 stars 298
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
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5 out of 5 stars
-
Expertise
- By Mark on 03-27-24
By: Oren Klaff
-
Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 114
-
Performance4.5 out of 5 stars 101
-
Story4 out of 5 stars 100
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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3 out of 5 stars
-
Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
-
Common Sense Car Buying
- Teaching You How to Use Your Head and Not Your Money When Purchasing a Vehicle
- By: Joey Simao
- Narrated by: Joey Simao
- Length: 1 hr and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 66
-
Performance4.5 out of 5 stars 47
-
Story4.5 out of 5 stars 48
Everyone loves driving a new vehicle. But everyone hates going to a dealership to buy it. Some people find it more enjoyable to visit their dentist than their local car dealer. How well you prepare before meeting with the dealer will determine how enjoyable your experience will be. Joey Simao says that if you have common sense, and are not afraid to use it, then your visit will be painless, and you will save thousands. It's really quite simple: either use your head or use your money.
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5 out of 5 stars
-
Great job
- By Rick on 02-22-23
By: Joey Simao
-
The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- By: Leonard C. Green, Paul B. Brown
- Narrated by: Leonard C. Green, Tim Andres Pabon
- Length: 5 hrs and 16 mins
- Unabridged
-
Overall4.5 out of 5 stars 29
-
Performance4.5 out of 5 stars 24
-
Story4.5 out of 5 stars 25
Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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3 out of 5 stars
-
Need a narrator who is not phlegmy
- By Leo on 01-19-18
By: Leonard C. Green, and others
-
High Trust Selling
- Make More Money in Less Time with Less Stress
- By: Todd Duncan
- Narrated by: Todd Duncan
- Length: 3 hrs and 57 mins
- Unabridged
-
Overall4.5 out of 5 stars 378
-
Performance4.5 out of 5 stars 217
-
Story4.5 out of 5 stars 214
A Wall Street Journal best seller! There is a major difference between being a salesperson in business and being in business as a salesperson. Being successful in sales has a lot to do with what's on the inside of a person, and the person's ability to establish and foster loyal relationships.
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5 out of 5 stars
-
The Core Foundation For Sales Success
- By Joe on 01-28-05
By: Todd Duncan
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1 out of 5 stars
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Performance4.5 out of 5 stars 75
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Strategy, tactics, and mental preparedness separate superior salespeople from the average - and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created.
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5 out of 5 stars
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Fantastic resource!
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Focal Point
- A Proven System to Simplify Your Life, Double Your Productivity, and Achieve All Your Goals
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Overall4.5 out of 5 stars 486
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The true secret of high achievers is that they know how to find their focal point, the one thing they should do, at any given moment to get the best possible results in each area of their lives. In Focal Point, Tracy brings together the very best ideas on personal management into a simple, easy-to-use plan. Focal Point tells listeners how to develop absolute clarity about what they want and how they can achieve supreme satisfaction, both personally and professionally.
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2 out of 5 stars
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Poor version of The Power of Clarity
- By A. Street on 02-21-15
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Overall5 out of 5 stars 223
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The subject of "money" remains one of the most fascinating, thought provoking, emotional, polarizing, and well-researched subjects in the world. Scores of books, articles, blog posts, and speeches have been written on what money is, how to earn it, how to spend it, who has it and who does not, and a myriad of other topics related to the effects that it produces. Yet, despite the constant focus and interest on the topic, there is one word that describes the average person's views around money: confusion.
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4 out of 5 stars
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Quality book
- By Amazon Customer on 06-14-17
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5 out of 5 stars
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multiple sound defects, sounds like in barrel
- By DAVID on 03-09-14
By: Brian Tracy
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Overall4.5 out of 5 stars 800
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1 out of 5 stars
-
I keep falling for the great title.
- By Sandy on 11-20-10
By: Brian Tracy
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- Included Bonus: Selling with Emotional Logic
- By: Zig Ziglar, Tom Ziglar
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- Length: 17 hrs and 1 min
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Overall5 out of 5 stars 2,040
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Performance5 out of 5 stars 1,774
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Story5 out of 5 stars 1,762
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5 out of 5 stars
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Zig Ziglar debunks all the myths holding you back from closing the sale
- By Steph Earley on 08-01-16
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Overall5 out of 5 stars 86
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Performance4.5 out of 5 stars 75
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Story5 out of 5 stars 76
Strategy, tactics, and mental preparedness separate superior salespeople from the average - and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created.
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5 out of 5 stars
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Fantastic resource!
- By Tracy on 01-26-17
By: Brian Tracy
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Focal Point
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- Narrated by: Brian Tracy
- Length: 5 hrs and 19 mins
- Unabridged
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Performance4.5 out of 5 stars 416
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Story4.5 out of 5 stars 407
The true secret of high achievers is that they know how to find their focal point, the one thing they should do, at any given moment to get the best possible results in each area of their lives. In Focal Point, Tracy brings together the very best ideas on personal management into a simple, easy-to-use plan. Focal Point tells listeners how to develop absolute clarity about what they want and how they can achieve supreme satisfaction, both personally and professionally.
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2 out of 5 stars
-
Poor version of The Power of Clarity
- By A. Street on 02-21-15
By: Brian Tracy
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The Science of Money
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- By: Brian Tracy, Dan Strutzel
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Performance4.5 out of 5 stars 191
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Story5 out of 5 stars 190
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4 out of 5 stars
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Quality book
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Performance4.5 out of 5 stars 2,890
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5 out of 5 stars
-
multiple sound defects, sounds like in barrel
- By DAVID on 03-09-14
By: Brian Tracy
-
Master Your Time, Master Your Life
- The Breakthrough System to Get More Results, Faster, in Every Area of Your Life
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 4 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 569
-
Performance4.5 out of 5 stars 477
-
Story4.5 out of 5 stars 472
In Master Your Time, Master Your Life, Tracy explains why tackling the right project at the right time is of the utmost importance. Based on the most recent research into the field of productivity as well as the author's personal experiences and those of his clients, Tracy argues that we may be stuck on something because of one simple thing: The timing isn't right.
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5 out of 5 stars
-
Great material. Audio quality lacking.
- By Richard Fox on 02-05-17
By: Brian Tracy
-
Maximum Achievement
- Strategies and Skills That Will Unlock Your Hidden Powers to Succeed
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 13 hrs and 25 mins
- Unabridged
-
Overall5 out of 5 stars 581
-
Performance5 out of 5 stars 494
-
Story5 out of 5 stars 491
Brian Tracy, the world's leading authority on success and personal achievement, gives you his proven principles and step-by-step tips for raising your self-esteem and improving your life. This audiobook is based on his seminar program that has dramatically improved the income and lives of over one million graduates. It is based on proven principles drawn from psychology, religion, philosophy, business, economics, politics, history, and metaphysics.
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5 out of 5 stars
-
get your inner World sorted out
- By K. Lenoir on 11-03-17
By: Brian Tracy
-
The Power of Self-Confidence
- Become Unstoppable, Irresistible, and Unafraid in Every Area of Your Life
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 5 hrs and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 764
-
Performance4.5 out of 5 stars 622
-
Story4.5 out of 5 stars 610
Why are some people more successful than others? Self-confidence! What one great goal would you set if you knew you could not fail? What wonderful things would you want to do with your life if you were guaranteed success in anything you attempted? Your level of self-confidence determines the size of the goals you set, the energy and determination that you focus on achieving them, and the amount of persistence you apply to overcoming every obstacle.
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3 out of 5 stars
-
Unlistenable, due to constant wet lip smacking
- By G. L my name on 09-28-12
By: Brian Tracy
-
Change Your Thinking, Change Your Life
- How to Unlock Your Full Potential for Success and Achievement
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 8 hrs and 57 mins
- Unabridged
-
Overall5 out of 5 stars 797
-
Performance4.5 out of 5 stars 683
-
Story4.5 out of 5 stars 669
"Every line in this book is bursting with truth, wisdom, and power. Brian Tracy is the preeminent authority on showing you how to dramatically improve your life. Let him be your guide. I've learned so much from Brian myself that I can't thank him enough!" (Robert G. Allen, number-one New York Times best-selling author)
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5 out of 5 stars
-
Excellent Book, HORRIBLE Audio
- By JLP on 07-22-15
By: Brian Tracy
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Time Management
- The Brian Tracy Success Library
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 2 hrs and 4 mins
- Unabridged
-
Overall4.5 out of 5 stars 319
-
Performance4.5 out of 5 stars 256
-
Story4.5 out of 5 stars 251
More than any other practice in your career, your ability to manage time will determine your success or failure. It’s a simple equation. The better you use your time, the more you will accomplish, and the greater your rewards will be. This exceptional guide reveals 21 proven time management techniques you can use immediately to gain two or more productive hours every day. Filled with Brian Tracy’s trademark wisdom, this audiobook will help you get more done, in less time…and with much less stress.
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3 out of 5 stars
-
short and useful
- By Kindle Customer on 01-26-18
By: Brian Tracy
-
Be a Sales Superstar
- 21 Great Ways to Sell More, Faster, Easier in Tough Markets
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 2 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 402
-
Performance4.5 out of 5 stars 339
-
Story4.5 out of 5 stars 338
Brian Tracy shares the most important principal for sales success he has discovered in 30 years of training more than 500,000 sales professionals in 23 countries. Based on his detailed discussions with top salespeople and keen observations of their methods, these guidelines address both the inner and outer games of selling. Each chapter is dedicated to one principle, and all are time - and field - tested to boost sales and success.
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1 out of 5 stars
-
His books overlap with repeated content
- By Robert on 09-25-16
By: Brian Tracy
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Inked
- The Ultimate Guide to Powerful Closing and Negotiation Tactics That Unlock YES and Seal the Deal
- By: Jeb Blount
- Narrated by: Jeb Blount
- Length: 7 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 132
-
Performance5 out of 5 stars 110
-
Story4.5 out of 5 stars 110
Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation. Because today's buyers have more power than ever before - more information, more at stake, and more control over the buying process-they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: Salespeople and their companies end up on the losing end of the deal.
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5 out of 5 stars
-
This is the raw step by step negotiation book!
- By Anonymous User on 05-28-20
By: Jeb Blount
-
Overcoming Top Sales Objections
- How to Handle the Most Difficult Sales Objections to Closing a Sale, Made for Success
- By: Made for Success, Tom Hopkins, Zig Ziglar, and others
- Narrated by: Tom Hopkins, Zig Ziglar, Bryan Flanagan
- Length: 3 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 368
-
Performance4.5 out of 5 stars 310
-
Story4.5 out of 5 stars 302
In this audiobook, you'll learn a four-step program taught by IBM and Xerox that has proven to produce top-performing salespeople in their industry....
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2 out of 5 stars
-
I wouldn't buy it again
- By Richard S. Holder on 04-25-15
By: Made for Success, and others
-
Million Dollar Habits
- Proven Power Practices to Double and Triple Your Income
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 8 hrs and 3 mins
- Unabridged
-
Overall5 out of 5 stars 503
-
Performance4.5 out of 5 stars 433
-
Story5 out of 5 stars 428
In Million Dollar Habits, Tracy teaches listeners how to develop the habits of successful men and women so they too can think more effectively, make better decisions, and ultimately double or triple their income. Listeners will learn how to organize their finances, increase health and vitality, sustain loving relationships, build financial independence, and take a leadership role to turn visions into reality.
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4 out of 5 stars
-
Very good for "Newbies" to Brian Tracy's teachings
- By "Big George" Afutu Jr. on 10-12-21
By: Brian Tracy
-
The Power of Discipline
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 1 hr and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 107
-
Performance4.5 out of 5 stars 91
-
Story5 out of 5 stars 92
Brian Tracy is one of America's leading authorities on development of human potential. He speaks to over 250,000 people a year, and is also a best-selling author who has written 25 books. He has written this audiobook on what he calls the number-one key to success: Self-discipline. The Power of Discipline is sure to become a classic on this all important topic. It's about how discipline alone can be the difference between winning and losing; between greatness and mediocrity.
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4 out of 5 stars
-
Good Intro
- By James Young on 01-17-15
By: Brian Tracy
-
Get Smart
- How to Think and Act Like the Most Successful and Highest-Paid People in Every Field
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 4 hrs and 13 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,933
-
Performance4.5 out of 5 stars 2,560
-
Story4.5 out of 5 stars 2,529
In business and in life, you must be smart to get ahead. As things shift and change quickly, you need to tap in to your brain - learn how to think smartly - in order to make sure that you maximize your opportunities. In Get Smart!, internationally acclaimed business guru, speaker, author, and productivity expert Brian Tracy has laid the groundwork on how to easily reconfigure your negative thinking patterns and habits and reprogram your brain to achieve its maximum potential.
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1 out of 5 stars
-
I'll never buy another book by Brian Tracy
- By Debbie on 05-03-16
By: Brian Tracy
-
Speak to Win
- How to Present with Power in Any Situation
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 5 hrs and 13 mins
- Unabridged
-
Overall4.5 out of 5 stars 282
-
Performance4.5 out of 5 stars 182
-
Story4.5 out of 5 stars 181
The art of speaking can be systematically learned, and if you have the desire, discipline, and determination - not to mention one of the world's greatest presenters as your teacher - you too can become a persuasive and powerful speaker. Tracy reveals time-tested tricks of the trade you can use to present powerfully and speak persuasively, whether in an informal meeting or in front of a large group of people.
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2 out of 5 stars
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Disappointing
- By Amazon Customer on 10-26-10
By: Brian Tracy
What listeners say about Close That Sale!
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- Mark Bowser
- 09-01-18
Every Serious Sales Professional Needs to Listen To...
Every Serious Sales Professional Needs to Listen To Brian Tracy’s Program At Least Ten Times...
Mark Bowser
Author of “Sales Success” with Zig Ziglar
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2 people found this helpful
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Overall5 out of 5 stars
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- Jared
- 12-11-17
Inspired by Brian Tracy
Really helpful to have a guy that is not just informed and also practical to me when I felt concerned about the process.
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- Christopher Hajecki
- 02-15-16
Refresh your sales game...
...by getting reacquainted with all the classic closes. Nice, quick listen, and good for replaying a few times.
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Overall4 out of 5 stars
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Story3 out of 5 stars
- Matt Ward
- 07-26-16
Tried and true tactics
I've used many of these in the past. They often work very well. Now it's a matter of using them consistently.
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Overall5 out of 5 stars
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- Joel
- 10-04-17
great book to practice from
super practical. a ton of options to use depending on your field of sales. I would highly recommend this book to anyone interested in getting their closing skills polished
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Overall5 out of 5 stars
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- Robert Jackson
- 05-24-18
Awesome Book
I can't wait to try some of these techniques! This book is very informative and practical!
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Overall5 out of 5 stars
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- Jordan
- 11-17-15
These techniques work!
Brian Tracy, I have been able to increase my sales significantly thank you so much.
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- Jordon
- 11-22-22
Excellent advice. Close more sales!
This will help you become more professional and close more sales. It will help you become more enthusiastic and build better relationships with your clients.
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- Toni
- 08-24-23
Love it
Great tips tricks and reminders. I like to be sharp before holiday. This author is always been one of my favorites.
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- Wesley May
- 09-27-19
Incredible
I was on the fence about purchasing this book but after I hit the buy button, I realized that listen to this book was one of the best things that ever happened to me. In the past, I was very limited on my sale approach but by listening to these closes I have come to find many more ways that continue to blow me alway even after the third and fourth read
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