Click

What Millions of People Are Doing Online and Why it Matters

De: Bill Tancer

Narrado por: Bill Tancer

The age of internet shopping has fully taken over and with the help of this guide to online consumerism, businesses can understand and optimize the way they sell their products in the modern marketplace.

What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are.

As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.

©2008 William Tancer; (P)2008 Hyperion

Click OFF - This Book is Aweful

Aweful! This audiobook is useless. He spends 20 minutes talking aout internet porn sites. There is absolutely zero useful information in this book! Click off this one and click on a different audio book. Try World Wive Wave instead! Do NOT buy this book!

What we do online reflects who we are

Bill Nancer uses composite search engine data to look at everything from our most private fears(a search engine doesn't judge) to understanding the prime selling season for prom gowns (January!) to predicting the newest social networking craze months before most of us have even heard of it.

The internet has changed the way we get informaiton, and the our search for information reveals much about our thoughts, feelings and ultimately behavior.

If you like puzzles, or are interested in why we do what we do, this book may fascinate you as it did me.