Coca-Cola, is unquestionably, the most memorable brand on earth.

Next to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth.

And that’s not a mistake.

It’s the result of over a hundred years of careful and deliberate brand management, marketing, advertising, and influencing of culture.

All in the service of lodging its logo, brand, and product firmly in peoples’ minds.

But how did Coke do it, why did it work, and what can we learn from their strategy?

Join me today as we examine the psychological side of Coke’s century-long success - and how we can use its strategies to grow our own brands and businesses.

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✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.

Learn more and schedule a Connection Call here.

✅ One-on-One Coaching: Get your very own Chief Marketing Copilot (powered by psychology) when you work with Jennifer Clinehens one-on-one to grow your business.

Learn more here.

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

People love Starbucks.

But its loyalty app - Starbucks Rewards - is no slouch either.

Considered a best-in-class loyalty experience, in 2023 interim CEO Howard Schultz shared that Starbucks Rewards drove a whopping 55% of Starbucks total U.S. revenue.

But how did Starbucks Rewards become the king of loyalty programs?

Unsurprisingly there’s some marketing psychology and behavioral science behind why the app - and Starbucks - are so addictive…

⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐

FREE RESOURCES
✅ Take this 3-question quiz and get your free, personalized 12-minute video training on how to turn the insights you've learned in the podcast into real-life impact for YOUR specific business. (COMING SOON)

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or on the Choice Hacking website.

✅ Get the FREE Choice Hacking newsletter: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology.

WORK WITH JENNIFER CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. I've worked with brands like Microsoft, T-Mobile, Adidas, and more. Learn more here, get in touch using the contact form at the bottom of the page.

✅ One-on-One Coaching: Get your very own Chief Marketing Copilot (powered by psychology) when you work with Jennifer Clinehens one-on-one to grow your business. Learn more and schedule a Connection Call here.

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

When Barrack Obama was running for President, a journalist asked a bit of a “gotcha” question.

He asked candidate Obama whether he’d ever smoked m*rijuana.

And instead of trying to hide a mistake that might’ve cost him the race, he admitted to it.

Obama said, “When I was a kid, I inhaled. That was the point.”

Because Obama was already seen as a likeable, smart and competent guy something called the Pratfall Effect kicked in, and made him even more likeable, because now he didn’t seem “too perfect.”

And it turns out that’s what’s true for presidential candidates can also be true for regular people, celebrities, and consumer brands, too...

⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐

FREE RESOURCES
✅ Take this 3-question quiz and get your free, personalized 12-minute video training on how to turn the insights you've learned in the podcast into real-life impact for YOUR specific business. (COMING SOON)

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or on the Choice Hacking website.

✅ Get the FREE Choice Hacking newsletter: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology.

WORK WITH JENNIFER CLINEHENS & CHOICE HACKING
✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. I've worked with brands like Microsoft, T-Mobile, Adidas, and more. Learn more here, get in touch using the contact form at the bottom of the page.

✅ One-on-One Coaching: Get your very own Chief Marketing Copilot (powered by psychology) when you work with Jennifer Clinehens one-on-one to grow your business. Learn more and schedule a Connection Call here.

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"