Most chiropractors are stuck behind a screen—posting, scrolling, and hoping patients show up.

But the truth?

The biggest growth opportunities are happening outside your clinic and off social media.

In this episode, Dr. Jeff Danielson breaks down a real coaching conversation with Dr. Cole, who recently took over a practice in Fargo, North Dakota. Together, they unpack the exact strategy for connecting with local businesses, building referral relationships, and becoming the go-to provider in your community.

This is the stuff no one teaches in school—and it might be the missing piece in your growth.

If you’re ready to stop waiting and start building real connections… this episode is for you.

What You’ll Learn:

• Why social media alone will NOT grow your practice
• The “lost art” of local business networking (and why it still works)
• How to intentionally build relationships in your community
• Simple, repeatable steps to get in the door with local businesses
• Why persistence beats talent in local marketing
• How to become known, trusted, and referred in your area

If this episode hit home, here’s your next step:

👉 Write down 10 local businesses you can connect with this week
👉 Reach out to at least 3 people today
👉 Walk into 1 business before the week ends

And most importantly…

Don’t just listen to this—apply it.

🚀 COACHING WITH DR. JEFF DANIELSON

If this episode made you realize you need a better plan for growing your practice—don’t try to figure it out on your own.

Dr. Jeff Danielson and the Big Fish team work directly with chiropractors to build real systems for patient growth, retention, and community connection—not just ideas, but strategies you actually implement.

This is where you learn how to:
• Build a consistent referral network in your local community
• Create systems that keep patients engaged and under care
• Develop confidence in your communication and leadership
• Grow your practice with intention instead of guesswork

You’ll also be surrounded by chiropractors who are actively applying these strategies and seeing real results.

👉 Start building a practice that grows with purpose:
https://www.mybigfishenterprises.com/

Social media can feel overwhelming for chiropractors.

New platforms appear, algorithms change constantly, and most doctors didn’t go to school to become marketers or content creators.

But if you want to influence your community, educate patients, and grow your practice, learning how to communicate effectively on social media is becoming an essential skill.

In this episode of ChiroFEAST, Dr. Jeff Danielson pulls back the curtain and shares a coaching conversation where he breaks down 9 practical principles chiropractors can use to become more effective on social media.

These insights come from Jeff’s own research, coaching experience, and real-world observation of what captures attention and builds trust online.

From creating a strong opening hook to communicating with conviction and finishing with a clear call to action, this episode walks through simple ways chiropractors can improve how they present themselves online while educating their communities about chiropractic care.

If you've ever wondered how to make your videos more engaging, more professional, and more influential, this conversation will give you practical ideas you can start applying right away.

Sometimes all it takes is one small improvement to dramatically increase the impact of your message.

In this episode, you’ll learn:

• Why the first few seconds of your video determine whether people keep watching or scroll past
• How using a strong hook can immediately capture attention on social media
• A simple framework for structuring educational content: problem → insight → solution
• Why chiropractors often talk too fast on video and how slowing down improves influence
• How varying your tone, energy, and emphasis keeps people engaged
• The importance of eye contact and intentional body language when recording videos
• How conviction and certainty increase trust in your message
• Why your message should focus on the listener instead of yourself
• How to end every video with a strong, authoritative call to action

These principles can help chiropractors create content that educates, influences, and inspires people to take action for their health.

If you want help implementing strategies like these in your own chiropractic practice, Dr. Jeff Danielson and the Big Fish Enterprises team coach chiropractors across the country on leadership, retention, marketing, and practice growth.

Learn more about coaching with Big Fish Enterprises:
https://www.mybigfishenterprises.com/

Through coaching, leadership training, and proven systems, Big Fish Enterprises helps chiropractors build practices that grow while making a bigger impact in their communities.

Many chiropractors have tried working with gyms or fitness centers before… and walked away thinking it didn’t work.

But what if the problem wasn’t the idea — it was the approach?

In this episode, Dr. Jeff Danielson sits down with Dr. Tony Lawther to discuss a powerful strategy that flips the traditional “gym marketing” idea on its head. Instead of simply trying to advertise to gym members, Dr. Tony focuses on helping the fitness center itself become more successful—and in the process, creating a strong referral relationship with personal trainers and health-minded clients.

By educating trainers, supporting the gym’s mission, and adding real value to the fitness community, Dr. Tony has discovered a new way to expand his reach while building meaningful partnerships with local businesses.

This conversation walks through the strategy step-by-step, including how it started, lessons learned from the first attempt, and how chiropractors can refine the approach to build a win-win relationship with gyms in their area.

If you’re looking for a smarter way to grow your practice while serving active, health-focused people in your community, this episode is packed with practical insight you can apply immediately.

In this episode, you’ll learn:

• Why traditional gym marketing often fails for chiropractors
• How helping a fitness center succeed creates natural referral opportunities
• A simple strategy for connecting with personal trainers and gym leadership
• The power of education events and lunch-and-learns inside fitness facilities
• How to position chiropractic as a valuable resource for trainers and their clients
• Why community partnerships can outperform traditional advertising

This is a powerful reminder that the best marketing strategies are often the ones where everyone wins — the chiropractor, the business partner, and the people being served.

Want help building strategies like this in your own practice?

Dr. Jeff Danielson and the Big Fish Enterprises team coach chiropractors across the country on leadership, systems, retention, and practice growth.

Learn more about coaching and programs here:
https://www.mybigfishenterprises.com/