Character Limit

How Elon Musk Destroyed Twitter

De: Kate Conger, Ryan Mac

Narrado por: Edoardo Ballerini

Named a Best Book of the Year by Kirkus Reviews

“Riveting . . . Character Limit offers a telling lesson in the cost of getting everything you want.” —The Washington Post

“You couldn’t hope for a better ringside seat on the unfolding drama . . . [Character Limit] is a triumph.” —The Guardian
 
“Masterful in how it paints a picture and puts you in the room with the famous entrepreneur . . . Character Limit is a page turner.” —Forbes

Rising star New York Times technology reporters, Kate Conger and Ryan Mac, tell for the first time the full and shocking inside story of Elon Musk’s unprecedented takeover of Twitter and the forty-four-billion-dollar deal’s seismic political, social, and financial fallout

The billionaire entrepreneur and Tesla CEO Elon Musk has become inextricable from the social media platform that until 2023 was known as Twitter. Started in the mid-2000s as a playful microblogging platform, Twitter quickly became a vital nexus of global politics, culture, and media—where the retweet button could instantly catapult any idea to hundreds of millions of screens around the world, unleashing raw collective emotion like nothing else before. While its founder had idealistically dreamed of building a "digital town square," he detested Wall Street and never focused on building a profitable business.

Musk joined the platform in 2010 and, by 2022, had become one of the site’s most influential users, hooking over 80 million followers with a mix of provocations, promotion of his companies, and attacks on his enemies. To Musk, Twitter — once known for its almost absolute commitment to free speech — had badly lost its way. He blamed it for the proliferation of what he called the “woke mind virus” and claimed that the survival of democracy and the human race itself depended on the future of the site. In January of 2022, Musk began secretly accumulating Twitter stock. By April, he was its largest shareholder, and soon after, made an unsolicited offer to purchase the company for the unimaginable sum of $44 billion dollars. Backed into a corner, Twitter’s board accepted his offer—but Musk quickly changed his mind, forcing Twitter to sue him to close the deal in October. The richest man on earth controlled one of the most powerful media platforms in the world—but at what price? Before long Twitter would be gone for good, replaced by something radically different, as Musk remade the company in his own image from the ground up.

The story of the showdown between Musk and Twitter and his eventual takeover of the company is unlike anything in business or media that has come before. In vivid, cinematic detail, Conger and Mac follow the inner workings of the company as Musk lays siege to it, first from the outside as one of its most vocal users, and then finally from within as a contentious and mercurial leader. Musk has shared some of his version of events, but Conger and Mac have uncovered the full story through exclusive interviews, unreported documents, and internal recordings at Twitter following the billionaire’s takeover. With unparalleled sources from within and around the company, they provide a revelatory, three-dimensional, and definitive account of what really happened when Musk showed up, spoiling for a brawl and intent on revolution, with his merciless, sycophantic cadre of lawyers, investors, and bankers.

This is the defining story of our time told with uncommon style and peerless rigor. In a world of viral ideas and emotion, who gets to control the narrative, who gets to be heard, and what does power really cost?

Fascinating

This is a blow by blow of Elon musks takeover of twitter. It’s petty dry reporting but it’s a fascinating story. The reader is excellent.

Interesting

Interesting, must-read, insight into one of the most interesting tech companies drama of the decade.

lots of great details

I had followed the headlines while this was all going down, but this book paints the events in great detail. it was interesting and kinda a roller coaster ride. my main takeaway is that I need to make sure I never work for the guy. I thought my corporate job had drama but as it turns out, it could be worse.

Not sure this is the best book to be narrated

I like the book, especially its writing and details, but am not sure this book is suitable for audio book. Because the too-detailed depiction might be a distraction for understanding of the story. I imagine reading it must be different.
And I just wish the narration of the book could be more colorful. It was too pale in this book.

Crucial reporting and insight

It is impossible not to lend credibility to the amazing reporting and insights offered by this book because if if it wasn’t spot on in truthful, there is no doubt there would already be lawsuits flying everywhere.

This was always a critical story to tell about an important historical figure in his most pivotal public moment; now as he is more central to the American experience than ever these reporters work is an invaluable must-read.