Your posts are good, but not great for this new algorithm. People are more interested in using social media as a search engine than ever before, so the algorithm is more interest-based than it used to be. That means that you want to start creating "selfless content" instead of "selfish content" and posting that on your personal brand pages.

So what the heck does any of that even mean???  It means that when you tap into people's interests, you will attract the right people to your brand. When you attract the right people to your brand, you can start making money online and attracting the opportunities that will help you manifest your dream life. It's simple!

In this week's episode, we're talking about how building a personal brand is the fastest way to manifest your dream life. Your personal brand is in your control. You get to show up how you want and attract the people and opportunities that fit into your dream life. Tune in to this week's episode to learn how to use the interest-based algorithm and your personal brand to manifest your dream life.

Resources Mentioned:
Click here to claim your Manifest Your Marca bot!

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Claim your limited-time-only spot in Erika's 90-Min one-on-one Personal Branding Intensive

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Some people can go to their parents for help, but often, we are the ones people look to during a crisis. If you're a first-gen, eldest, and/or Latina daughter, you are the point person for your family. You make sure everything works out in the end. So what would happen if you can't be that person anymore? This week, we're talking to someone who had to not only survive breast cancer, but figure out how to do life during and after treatment.

Eileen Lopez Tome is a resilient, compassionate, and bold first-generation Cuban-American woman, mom of five, breast cancer survivor, public servant, and certified professional coach. After being diagnosed with stage 3 breast cancer in 2016, she turned pain into purpose - becoming a certified coach in 2018 and dedicating her practice to guiding women through life's most defining transitions. Rooted in faith and fueled by love for her community, Eileen helps women - especially Hispanic and Latina women - release perfectionism, surrender control, and trust their own intuition. She believes healing is communal, cultural heritage is power, and legacy should be designed - not dictated by circumstance. Through coaching and advocacy, she helps women restore balance to their ecosystems - mind, body, spirit, family, and work - so they can live joyfully, creatively, and unapologetically.

In this week's episode, we're talking about how Eileen went from survival to service. In just a few short years, Eileen built a brand that helps others as a breast cancer survivor and is not only helping people survive during this period in their lives but also thrive. Tune in to hear her breast cancer survivor story and how she's helping her clients navigate their most difficult moments with care.

Resources Mentioned:
Click here to claim your Manifest Your Marca bot!

Follow Eileen on:

Instagram: @eileensita1124

Coaching Instagram: @eileen_lopez_tome

Website: www.eileenlopeztome.com

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Sign up for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

We should be able to plan our careers the same way we plan anything else in our lives. But college doesn't teach us how to network or get that promotion, especially in corporate America. Putting our heads down and working as hard as we can is getting us nowhere. We need new skills. So, we need to listen to someone who has been through it and can help us get to where we want to be.

Elsa Jimenez is a powerhouse first-gen Latina in tech on a mission to bridge the gap between high-performance code and holistic well-being. By day, she navigates the complexities of the tech industry, championing representation and breaking barriers for underrepresented voices in the digital space. Beyond the screen, Elsa Jimenez is a dedicated advocate for mental health and fitness, believing that a strong mind is the ultimate operating system. She views movement and mindfulness not just as hobbies, but as essential tools for resilience in the fast-paced corporate world. Whether she's optimizing a workflow or hitting a new PR in the gym, she brings a signature blend of cultural pride, grit, and authenticity to everything she touches.

In this week's episode, we're talking about how Elsa broke into tech, survived a layoff, and built her personal brand. Our careers are not as safe as they used to be, especially with tech layoffs looming over our shoulders every quarter. But that doesn't mean we don't have control over our own lives. Elsa used her time in the Courage Driven Latina program to plan for the best and worst case scenarios in her career, specifically so she doesn't feel panicked when something doesn't go according to plan. Tune in to this week's episode to hear how she used the CDL program to advance her career and what she's currently working on to get ahead in this year's CDL group.

Resources Mentioned:
Click here to claim your Manifest Your Marca bot!

Follow Elsa on:

Instagram: @vibinwithelsa

LinkedIn: www.linkedin.com/in/elsamjimenez/

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Sign up for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.