-
Captivology
- The Science of Capturing People's Attention
- Narrated by: Lloyd James
- Length: 7 hrs and 59 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Prime members: New to Audible?Get 2 free audiobooks during trial.
Captivology
Buy for $22.49
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,836
-
Performance4.5 out of 5 stars 5,770
-
Story4.5 out of 5 stars 5,733
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
4 out of 5 stars
-
A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,985
-
Performance4.5 out of 5 stars 4,817
-
Story4.5 out of 5 stars 4,813
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
5 out of 5 stars
-
Even Better The Second Time
- By Jeremy on 09-05-09
By: Chip Heath, and others
-
Pre-Suasion
- Channeling Attention for Change
- By: Robert B. Cialdini
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,906
-
Performance4.5 out of 5 stars 4,143
-
Story4.5 out of 5 stars 4,100
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
5 out of 5 stars
-
Clever and Useful
- By David on 01-02-17
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall5 out of 5 stars 18,140
-
Performance5 out of 5 stars 16,741
-
Story5 out of 5 stars 16,679
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
5 out of 5 stars
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
The YouTube Formula
- How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
- By: Derral Eves, "Mr. Beast" Jimmy Donaldson - foreword
- Narrated by: Derral Eves, Tom Parks
- Length: 10 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 415
-
Performance5 out of 5 stars 348
-
Story4.5 out of 5 stars 345
Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.
-
2 out of 5 stars
-
Every insight but how to make quality content
- By Jeff Harper on 09-09-22
By: Derral Eves, and others
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,040
-
Performance4.5 out of 5 stars 1,668
-
Story4.5 out of 5 stars 1,656
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
5 out of 5 stars
-
Use the Audible Speed Feature!
- By Sand on 05-30-21
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,836
-
Performance4.5 out of 5 stars 5,770
-
Story4.5 out of 5 stars 5,733
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
4 out of 5 stars
-
A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,985
-
Performance4.5 out of 5 stars 4,817
-
Story4.5 out of 5 stars 4,813
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
5 out of 5 stars
-
Even Better The Second Time
- By Jeremy on 09-05-09
By: Chip Heath, and others
-
Pre-Suasion
- Channeling Attention for Change
- By: Robert B. Cialdini
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,906
-
Performance4.5 out of 5 stars 4,143
-
Story4.5 out of 5 stars 4,100
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
5 out of 5 stars
-
Clever and Useful
- By David on 01-02-17
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall5 out of 5 stars 18,140
-
Performance5 out of 5 stars 16,741
-
Story5 out of 5 stars 16,679
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
5 out of 5 stars
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
The YouTube Formula
- How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
- By: Derral Eves, "Mr. Beast" Jimmy Donaldson - foreword
- Narrated by: Derral Eves, Tom Parks
- Length: 10 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 415
-
Performance5 out of 5 stars 348
-
Story4.5 out of 5 stars 345
Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.
-
2 out of 5 stars
-
Every insight but how to make quality content
- By Jeff Harper on 09-09-22
By: Derral Eves, and others
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,040
-
Performance4.5 out of 5 stars 1,668
-
Story4.5 out of 5 stars 1,656
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
5 out of 5 stars
-
Use the Audible Speed Feature!
- By Sand on 05-30-21
-
Creativity
- The Psychology of Discovery and Invention
- By: Mihaly Csikszentmihalyi
- Narrated by: Sean Pratt
- Length: 15 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 428
-
Performance4.5 out of 5 stars 371
-
Story4.5 out of 5 stars 369
Creativity is about capturing those moments that make life worth living. Legendary psychologist Mihaly Csikszentmihalyi reveals what leads to these moments - be it the excitement of the artist at the easel or the scientist in the lab - so that this knowledge can be used to enrich people's lives. Drawing on nearly 100 interviews with exceptional people, from biologists and physicists, to politicians and business leaders, to poets and artists, as well as his 30 years of research, Csikszentmihalyi uses his famous flow theory to explore the creative process.
-
2 out of 5 stars
-
squishy
- By GoingGoingGone... on 07-06-16
-
Lean In
- Women, Work, and the Will to Lead
- By: Sheryl Sandberg
- Narrated by: Elisa Donovan
- Length: 6 hrs and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 15,744
-
Performance4.5 out of 5 stars 13,320
-
Story4.5 out of 5 stars 13,292
In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto.
-
5 out of 5 stars
-
Lean In, Lead On
- By Cynthia on 03-14-13
By: Sheryl Sandberg
-
Emotional Intelligence
- By: Daniel Goleman
- Narrated by: Barrett Whitener
- Length: 13 hrs and 32 mins
- Unabridged
-
Overall4 out of 5 stars 3,584
-
Performance4 out of 5 stars 2,572
-
Story4.5 out of 5 stars 2,528
It is the tenth anniversary since the first publication of Daniel Goleman's groundbreaking bestseller, Emotional Intelligence, which maps the territory where IQ meets EQ, where we apply what we know to how we live. Spending over a year on the New York Times bestseller list, Emotional Intelligence provided the evidence for what many successful people already knew: being smart isn't just a matter of mastering facts; it's a matter of mastering your own emotions and understanding the emotions of the people around you.
-
3 out of 5 stars
-
Good info, hard to listen sometimes
- By Stephanie on 04-16-03
By: Daniel Goleman
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall5 out of 5 stars 5,051
-
Performance5 out of 5 stars 4,351
-
Story5 out of 5 stars 4,296
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
-
1 out of 5 stars
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
Dotcom Secrets
- The Underground Playbook for Growing Your Company Online with Sales Funnels
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
-
Overall5 out of 5 stars 1,060
-
Performance5 out of 5 stars 847
-
Story5 out of 5 stars 843
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
4 out of 5 stars
-
Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
-
33 Strategies of War
- By: Robert Greene
- Narrated by: Donald Coren
- Length: 27 hrs and 30 mins
- Unabridged
-
Overall5 out of 5 stars 4,632
-
Performance5 out of 5 stars 3,930
-
Story4.5 out of 5 stars 3,906
33 Strategies of War is a comprehensive guide to the subtle social game of everyday life, informed by the most ingenious and effective military principles in war. It's the I-Ching of conflict, the contemporary companion to Sun Tzu's The Art of War, and is abundantly illustrated with examples from history, including the folly and genius of everyone from Napoleon to Margaret Thatcher, Hannibal to Ulysses S. Grant, movie moguls to samurai swordsmen.
-
5 out of 5 stars
-
Great for thinkers
- By Mathew on 06-17-18
By: Robert Greene
-
Two Weeks Notice
- Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World
- By: Amy Porterfield
- Narrated by: Amy Porterfield
- Length: 7 hrs and 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 109
-
Performance4.5 out of 5 stars 92
-
Story4.5 out of 5 stars 92
Ever wish there was a step-by-step blueprint to design your life for financial freedom, lifestyle flexibility, and major impact? Are you ready to go from being stuck and complacent to courageous and capable of creating a business offering you time and financial freedom? Through sharing her tried-and-true strategies, inspiring stories, and mindset shifts, Amy Porterfield, host of the top-rated podcast Online Marketing Made Easy and a 9-to-5 escapee who built an 8-figure online business on her terms, reveals how you can have more time, flexibility, recognition, income, and impact.
-
1 out of 5 stars
-
Ok read. Lots of unoriginal material.
- By Dan on 03-08-23
By: Amy Porterfield
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall5 out of 5 stars 12,048
-
Performance5 out of 5 stars 10,260
-
Story4.5 out of 5 stars 10,189
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
-
Overall5 out of 5 stars 79
-
Performance5 out of 5 stars 61
-
Story5 out of 5 stars 61
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
-
5 out of 5 stars
-
Great advice
- By Juan Jesus on 03-23-21
By: Joseph Sugarman
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,180
-
Performance4.5 out of 5 stars 3,530
-
Story4.5 out of 5 stars 3,484
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
-
Talk Like TED
- The 9 Public Speaking Secrets of the World's Top Minds
- By: Carmine Gallo
- Narrated by: Carmine Gallo
- Length: 7 hrs and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,375
-
Performance4.5 out of 5 stars 2,879
-
Story4.5 out of 5 stars 2,864
Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and best-selling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED - which stands for technology, entertainment, and design - brings together the world's leading thinkers.
-
5 out of 5 stars
-
Gallo cuts to the chase...
- By Carol Crouse on 03-05-14
By: Carmine Gallo
-
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,600
-
Performance4 out of 5 stars 3,824
-
Story4.5 out of 5 stars 3,789
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
4 out of 5 stars
-
Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
By: Nir Eyal, and others
Publisher's summary
The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.
Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent, putting the spotlight on your ideas, insights, projects, and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people and not others and presents seven captivation triggers--techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.
Parr combines the latest research on attention with interviews with more than 50 scientists and visionaries--Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times best-selling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more--who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical audiobook that will change how you assign jobs to your kids or staff, craft a multimillion-dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.
More from the same
Related to this topic
-
Fascinate
- Your 7 Triggers to Persuasion and Captivation
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 772
-
Performance4 out of 5 stars 515
-
Story4 out of 5 stars 512
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
-
5 out of 5 stars
-
Hog your Head with Fascinate!
- By Lanie Evans on 01-19-11
By: Sally Hogshead
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 58
-
Performance4 out of 5 stars 46
-
Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
-
The Click Moment
- Seizing Opportunity in an Unpredictable World
- By: Frans Johansson
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 41 mins
- Unabridged
-
Overall4.5 out of 5 stars 62
-
Performance4.5 out of 5 stars 51
-
Story4.5 out of 5 stars 51
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
-
5 out of 5 stars
-
very insightful...
- By Damien Baldwin on 08-19-15
By: Frans Johansson
-
The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall4 out of 5 stars 308
-
Performance4 out of 5 stars 254
-
Story4 out of 5 stars 250
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
-
5 out of 5 stars
-
Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
-
Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- By: Sara Wachter-Boettcher
- Narrated by: Andrea Emmes
- Length: 5 hrs and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 147
-
Performance4.5 out of 5 stars 135
-
Story4.5 out of 5 stars 136
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
-
4 out of 5 stars
-
Pretty good but not complete
- By Casey on 10-29-17
-
You Are Now Less Dumb
- How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
- By: David McRaney
- Narrated by: Don Hagen
- Length: 8 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,654
-
Performance4.5 out of 5 stars 1,454
-
Story4.5 out of 5 stars 1,448
You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.
-
3 out of 5 stars
-
Not a lot of guidance
- By A. Yoshida on 02-08-14
By: David McRaney
-
Fascinate
- Your 7 Triggers to Persuasion and Captivation
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 772
-
Performance4 out of 5 stars 515
-
Story4 out of 5 stars 512
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
-
5 out of 5 stars
-
Hog your Head with Fascinate!
- By Lanie Evans on 01-19-11
By: Sally Hogshead
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 58
-
Performance4 out of 5 stars 46
-
Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
-
The Click Moment
- Seizing Opportunity in an Unpredictable World
- By: Frans Johansson
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 41 mins
- Unabridged
-
Overall4.5 out of 5 stars 62
-
Performance4.5 out of 5 stars 51
-
Story4.5 out of 5 stars 51
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
-
5 out of 5 stars
-
very insightful...
- By Damien Baldwin on 08-19-15
By: Frans Johansson
-
The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall4 out of 5 stars 308
-
Performance4 out of 5 stars 254
-
Story4 out of 5 stars 250
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
-
5 out of 5 stars
-
Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
-
Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- By: Sara Wachter-Boettcher
- Narrated by: Andrea Emmes
- Length: 5 hrs and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 147
-
Performance4.5 out of 5 stars 135
-
Story4.5 out of 5 stars 136
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
-
4 out of 5 stars
-
Pretty good but not complete
- By Casey on 10-29-17
-
You Are Now Less Dumb
- How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
- By: David McRaney
- Narrated by: Don Hagen
- Length: 8 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,654
-
Performance4.5 out of 5 stars 1,454
-
Story4.5 out of 5 stars 1,448
You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.
-
3 out of 5 stars
-
Not a lot of guidance
- By A. Yoshida on 02-08-14
By: David McRaney
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
-
Overall3.5 out of 5 stars 155
-
Performance4 out of 5 stars 56
-
Story4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
4 out of 5 stars
-
Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
-
The Formula
- How Algorithms Solve all our Problems…and Create More
- By: Luke Dormehl
- Narrated by: Daniel Weyman
- Length: 7 hrs and 26 mins
- Unabridged
-
Overall4 out of 5 stars 446
-
Performance4 out of 5 stars 388
-
Story4 out of 5 stars 387
A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
-
2 out of 5 stars
-
Not about algorithms. Not an original book.
- By Landon Rordam on 12-02-14
By: Luke Dormehl
-
Outnumbered
- Exploring the Algorithms That Control Our Lives
- By: David Sumpter
- Narrated by: David West
- Length: 8 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 30
-
Performance4.5 out of 5 stars 25
-
Story4.5 out of 5 stars 25
Our increasing reliance on technology and the Internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we buy, what interests us, they can begin to predict our daily habits, and increasingly we are relinquishing our decision making to algorithms - are we giving up this up too easily?
-
4 out of 5 stars
-
A good reality check for "Cambridge Hyperbolitica"
- By Haggai Elkayam on 08-06-18
By: David Sumpter
-
Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 37
-
Performance4.5 out of 5 stars 30
-
Story4.5 out of 5 stars 30
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
-
1 out of 5 stars
-
NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
By: Tim Staples, and others
-
To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,182
-
Performance4.5 out of 5 stars 3,508
-
Story4.5 out of 5 stars 3,486
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
3 out of 5 stars
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
-
The Plateau Effect
- Getting From Stuck to Success
- By: Bob Sullivan, Hugh Thompson
- Narrated by: Don Hagen
- Length: 9 hrs and 3 mins
- Unabridged
-
Overall4 out of 5 stars 115
-
Performance4 out of 5 stars 99
-
Story4 out of 5 stars 99
The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
-
4 out of 5 stars
-
Heath
- By Oliver Nielsen on 07-22-13
By: Bob Sullivan, and others
-
Friend of a Friend...
- Understanding the Hidden Networks That Can Transform Your Life and Your Career
- By: David Burkus
- Narrated by: P. J. Ochlan
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 130
-
Performance4.5 out of 5 stars 111
-
Story4.5 out of 5 stars 111
What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you? We know that it's essential to reach out and build your network. But did you know that it's actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
-
5 out of 5 stars
-
The reality of human networks - How to Navigate, Create & Use them!
- By T.Om on 11-07-18
By: David Burkus
-
Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 114
-
Performance4.5 out of 5 stars 101
-
Story4 out of 5 stars 100
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
-
3 out of 5 stars
-
Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
-
The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,665
-
Performance4.5 out of 5 stars 998
-
Story4.5 out of 5 stars 988
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
-
3 out of 5 stars
-
Not as good as the first
- By Stephen on 06-20-10
By: Dan Ariely
-
Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
- Unabridged
-
Overall4 out of 5 stars 502
-
Performance4 out of 5 stars 410
-
Story4 out of 5 stars 406
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
-
1 out of 5 stars
-
awful
- By Thomas on 10-15-11
By: Carmine Gallo
-
Friend and Foe
- When to Cooperate, When to Compete, and How to Succeed at Both
- By: Adam D. Galinsky, Maurice E. Schweitzer
- Narrated by: Tom Perkins
- Length: 9 hrs and 1 min
- Unabridged
-
Overall4 out of 5 stars 327
-
Performance4.5 out of 5 stars 275
-
Story4 out of 5 stars 270
In Friend and Foe, researchers Galinsky and Schweitzer explain why this debate misses the mark. Rather than being hardwired to compete or cooperate, humans have evolved to do both. It is only by learning how to strike the right balance between these two forces that we can improve our long-term relationships and get more of what we want.
-
5 out of 5 stars
-
Unexpected
- By Garron Rose on 01-05-16
By: Adam D. Galinsky, and others
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall4 out of 5 stars 80
-
Performance4 out of 5 stars 74
-
Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
What listeners say about Captivology
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall4 out of 5 stars
- Amazon Customer
- 05-18-16
Great book
Hold nuggets throuout the book. A excellent overview of different ways to capture and keep attention.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Lady
- 04-28-15
Well Worth Your Attention
Excellent primer on the essential elements required to capture attention in a noisy marketplace. I listen to numerous business books. Captivology is a listen that has earned a spot on the future business classics list. This one is worth a credit, or the purchase price.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Amazon Customer
- 10-04-18
Amazingly insightful.
I have to say, I am completely impressed by this book. The concepts and stories that it outlines have become guiding principles for our marketing department, and open my own eyes to how things captivate my own attention. It is now required reading for my sales and marketing staff.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Julie
- 07-31-18
A useful guide, incredibly well told
Information it was amazing, and the narrator was top notch. I am not sure anyone else could’ve told the story as well as Lloyd James. He kept me captivated.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Damien M. Wilson
- 09-20-18
If you want to capture attention, this is the book
If you've read this far, stop wasting time. Buy this book. You won't regret it. Thank me later....
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- shenanwall
- 10-04-15
How to capture attention
This book was recommended by a good friend. Its insights, studies and relevance are refreshing and encouraging. Captivology is no longer a mystery.
Very enjoyable reader. I will listen again to glean more wisdom from this book.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall4 out of 5 stars
-
Performance4 out of 5 stars
-
Story4 out of 5 stars
- George
- 07-03-15
Viralology of History
A very interesting perspective and dissection of why someone or something becomes popular and accepted by the masses. Ben has done wonderful research and breaks down interesting stories on why some things ignite and why some fall short.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Susan Barnes
- 07-12-15
Excellent Insights and Entertaining To Read
Loved all the research and interviews with up to date and unique information. I particularly enjoyed the chapter on color.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall4 out of 5 stars
-
Performance4 out of 5 stars
-
Story4 out of 5 stars
- Rokas
- 05-26-15
Great for marketers
I think every marketer should read/listen to this book. We constany battle for users attention and it will help you a lot if you know what methods to uae to capture attention.
Great book with examples. Recommended.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful