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The Campaign Podcast

The Campaign Podcast

De: Campaign
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Campaign's weekly award-winning podcast interrogates and analyses the biggest stories, campaigns and important issues in UK advertising, marketing and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts

Hosted on Acast. See acast.com/privacy for more information.

Campaign Economía Marketing Marketing y Ventas Política y Gobierno
Episodios
  • Why are in-house teams taking top talent from agencies?

    Why are in-house teams taking top talent from agencies?
    Apr 7 2026
    In-house agencies have been growing over the last few years, as brands have been taking more work in-house and building bespoke teams. In the last few weeks, Allwyn launched an in-house studio, ITV shifted its retained creative account from Uncommon to ITV Creative and Uncommon’s executive creative director Richard Biggs jumped to BBC Creative. Campaign Red analysed this trend and last month produced an in-depth global report, The Inside Job, looking into what disciplines brands are in-housing, why they are luring agency talent and how they are collaborating with external agencies. In this episode, Niki Garner, director of ITV Creative, joins The Campaign Podcast to discuss the in-housing evolution, why she hires from agencies and how in-house teams can provide the most value. Garner was also named In-house Agency Leader at Campaign’s In-House agency awards last year.Joining from the Campaign team is data journalist Jamie Rossouw, co-author of The Inside Job, and premium content editor Nicola Merrifield. This episode is hosted by tech and multimedia editor Lucy Shelley.Further reading:How to build a successful in-house agencyAllwyn's media director: in-house shop Studio 59 aiming for “newsroom mentality”BBC Creative appoints Natalie Lau as head of planningITV Creative lead dismisses past 'snobbery' aimed at in-house agenciesITV promotes I’m a Celebrity… South Africa with hand-drawn animation“The darker side of water”: behind the scenes of Channel 4’s “The fountain of filth”Lego ad calls 'play' with array of characters performed by Tom HollandSpecsavers highlights audiology services by 'rebranding'Over four in 10 in-house agencies want to be brand’s lead agency, IHALC research findsITV, Reckitt and Pepsi in-house leaders to speak at Campaign's In-Housing SummitThe Lists 2025: Top five in-house creativesCampaign In-House Agency Awards 2025: winners revealed Hosted on Acast. See acast.com/privacy for more information.
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    31 m
  • Will Whitehorn: “We have to industrialise in space. It is an imperative”

    Will Whitehorn: “We have to industrialise in space. It is an imperative”
    Apr 2 2026

    In a break from the usual listen, we're bringing you the first three episodes of The Karman Line, a new podcast about the UK space industry from Haymarket Media Group, the owner of Campaign. This burgeoning sector is keen to communicate the extraordinary things it is doing to wider, complementary audiences.


    How do we solve population pressure and climate crisis in space? How has GPS allowed us to provide 12% more food globally? How did the UK become a global leader in small satellite manufacture after the British Government said, “there’s no future for the UK satellite industry”? How did Elon Musk turn reusable rockets from science fiction to science fact in less than 20 years? What else are “Elon and Jeff” going to allow us to do? And why is SpaceX still “the elephant in the room”?

    Join Alice as she talks to Will Whitehorn, chair of giant space tech investor Seraphim and former president of Virgin Galactic, and they discuss the implications of “The Elon Musk show” and its legacy, “the beginnings of a competitive space industry of scale”.

    Contributors:

    Alice Bunn, President of UKspace

    Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn

    UKspace: Overview | LinkedIn

    Will Whitehorn OBE, Seraphim Space Investment Trust

    Will Whitehorn OBE | LinkedIn


    Key topics covered:

    • UK satellite manufacture
    • UK universities
    • SpaceX valuation
    • Reuseable rockets
    • Agricultural management
    • Population pressure
    • Climate crisis
    • Solar power
    • Data centres in space
    • Industrialising in space


    Hosted on Acast. See acast.com/privacy for more information.
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    27 m
  • How can an agency score a 9 in Campaign’s School Reports?

    How can an agency score a 9 in Campaign’s School Reports?
    Mar 31 2026

    Campaign's annual School Reports scrutinise and assess 80 UK agencies from across the industry, giving them each a score between 1 and 9.


    Released last week, agencies across creative, media, social, digital, CRM and experiences are evaluated based on their individual history. The top mark of 9 is awarded to an agency that has had an outstanding year; 8 for an excellent year; 7 for a good one; 6 is satisfactory; 5 is adequate; 4 stands for below average; 3 is poor; 2, a year to forget and 1 warns that the shop's survival is in question.


    For the last two years, no 9s were given, but this year, there were four awarded.


    In this episode, Campaign's journalists discuss what the data revealed about individual agency health, how agencies fared in this year’s reports against difficult conditions and what goes into achieving a top score of 9. Premium content editor Nicola Merrifield, editor Maisie McCabe and media editor Beau Jackson join the episode hosted by tech and multimedia editor Lucy Shelley.


    Further reading:

    School Reports 2026: Top holding companies

    School Reports 2026 tables: Top 100 creative agencies

    School Reports 2026 tables: Top 50 media agencies

    School Reports 2026: Top regional agencies

    School Reports 2026: Agency billings growth slows down amid industry challenges

    School Reports 2026: The end of “performative window dressing” for diversity

    School Reports 2026: Which agencies got the highest marks?


    What is Group M?

    Do holding company solutions undermine agency brands?

    WPP launches new Elevate28 strategy with four core divisions and £500m savings



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    26 m
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