• Summary

  • Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!
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Episodes
  • Supercharging the customer journey with analytics data

    Sep 19 2021
    Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen.
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    42 mins
  • Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy

    Sep 14 2021
    Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.
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    35 mins
  • Where to start when the company needs CRO, but doesn't know they do.

    Jul 8 2021
    In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment.
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    28 mins

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