Most agencies undervalue case studies — and we were guilty of the same mistake. In this episode, George Kapernaros and Mo break down why case studies are your trust currency, how they directly impact your sales cycle, and why every single client engagement should lead to a documented success story.

You’ll learn:

Why not publishing case studies is “the most insane mistake” an agency can make

How case studies lower the effort needed to close new clients

The simple before & after framework that makes case studies persuasive

How to structure contracts so you can actually publish your work

Why you should create multiple case studies per client, not just one

What to do if you’re starting out and don’t have results yet

Whether you’re an agency owner, freelancer, or consultant — this episode will show you how to leverage your wins into future growth.

In this episode of The CEOAFTERDARK, I sit down with Matthew Holman – the founder of Subscription Prescription, to unpack what it really takes to build, scale, and retain a profitable subscription business.

We dive deep into:

-How to choose the right subscription tech stack (without bias)
-Why acquisition is the real driver of retention – and how to fix yours
-Proven onboarding flows that cut churn in half
-The art of testing subscription offers for maximum LTV
-Building engaged communities that power your brand long-term

Whether you’re running E-Commerce, SaaS, or subscription boxes, this conversation is loaded with actionable strategies you can implement today.

Timestamps:
00:00 Introduction to Subscription Wizardry
03:02 Navigating Subscription Technologies
05:58 The Importance of Acquisition in Subscriptions
09:00 Retention Strategies and Subscriber Engagement
11:59 Auditing Subscription Businesses
15:08 Testing Offers and Optimizing Retention
18:01 Building a Community Around Subscriptions
26:46 Future Aspirations in Subscription Consulting

Most retention agencies are stuck in 2020—still thinking retention means “send more emails.” In this episode of the Retention Clarity Gap podcast, Mo and George Kapernaros (Founder of Yocto) break down why this thinking is dead.

They unpack:
– Why production is no longer a moat (thanks to AI & platforms like Klaviyo)
– The collapse of “service market fit” for average agencies
– Why the real future of retention lies in strategic decision-making, not email volume
– How Yocto is scaling by hiring problem-solvers, not button-pushers
– What “Strategy Activation” means and why it’s replacing outdated audits
– The new model for high-retention, high-impact client relationships

If you're an eCom founder, marketer, or agency owner—this is your wake-up call.

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▶ LinkedIn: https:/https://www.linkedin.com/company/george-kapernaros/