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Publisher's Summary

The main objective of thisCEO guide to doing business in Japan is to provide you with basic knowledge about Japan; an overview of its economy, business culture, potential opportunities and an introduction to other relevant issues. Novice exporters, in particular will find this audiobook a useful starting point.

©2012 Ade Asefeso MCIPS MBA (P)2014 Ade Asefeso MCIPS MBA

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Extremely UK-centric

Some useful information, but extremely UK-centric. Also extremely broad in scope, which is fine but don't go into it expecting much beyond general ideas.

The narrator consistently mispronounces "et cetera.," as if it were "ek cetera." Overall a bit of a disappointment.