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Publisher's Summary

Over 50 percent of all business decisions fail; 82 percent of businesses go under before their 10th anniversary and 8 out of 10 new products fail. In direct contrast, research also shows that 91 percent of all businesspeople are as confident as ever in making decisions. Decision confidence is up. Success is down. While we are an inventive, entrepreneurial society, an innovation explosion has also been marked by business implosion.

To improve the odds for success, the authors of businessThink deliver a revolutionary new method that bridges the monumental gap between the results businesspeople want and the failure they often get. The rules of businessThink provide tomorrow's leaders with the ability to create effective solutions and take themselves and their companies into the zone of optimum performance. businessThink transforms "workers" into businesspeople with provocative, powerful new rules that will help you:

  • Make winning strategic business decisions;
  • Have colleagues trust your judgment and leadership;
  • Leverage and utilize your talents;
  • Become highly influential and relevant; and
  • Create business value.

With rules like "Check Your Ego at the Door", "Move Off the Solution", "Create Curiosity", and "Get Evidence", businessThink goes where other business books are afraid to go and promises to significantly increase results by delivering hard-core business thinking and fusing it with high intuition and emotional intelligence to get it right - no matter what!

©2002, 2012 FranklinCovey; 2012 Simon and Schuster Audio

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Excellent Piece

loved it to the core. very insightful. Good for all serious more minded businesses now