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Publisher's Summary

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world - once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?"

Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, Zone to Win is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.

Moore's classic bestseller, Crossing the Chasm, has sold more than one million copies by addressing the challenges faced by start-up companies. Now Zone to Win is set to guide established enterprises through the same journey.

©2015 Geoffrey A. Moore (P)2017 Brilliance Publishing, Inc., all rights reserved.

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A very hard book to read

With hardly any story to illustrate the concept in between, it's very hard to understand. The two examples at the end is good but not enough. 100% concentration is needed to listen to this book. The zone concept is very insightful. I felt like listening to a textbook.

1 of 1 people found this review helpful

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Business has changed, Disrupt or be Disrupted

I am a Geoffrey Moore fan. He does a great job of taking his research into the challenges facing businesses today and helps prepare businesses for the future. Delivering products today in the SaaS world has many challenges that didn't exist in the past. When you sit back and look at all the great companies that have unsuccessfully re-invented themselves it is astonishing that even with smart people at the helm you have to adapt. Zone to Win put a perspective on innovation that has to get leaders to understand and commit to what business they want to pursue. I thought the book was well written and narration was good.