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Publisher's Summary

Adam Waytz, an assistant professor of management and organizations at the Kellogg School of Management, and Malia Mason, an associate professor of business in the management division at Columbia Business School, report on how recent discoveries in neuroscience offer invaluable insights into the best ways to approach innovation, motivation, decision making, and other key management tasks.

This article was first published in the July/August 2013 issue of Harvard Business Review.

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©2013 by the President and Fellows of Harvard College, All Rights Reserved (P)2013 Audible Inc.

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