The Internet is like the Old West - a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory, you have to get there first and fend for yourself.
On the web, that means defending your good name and reputation before the attacks start. Because, despite the excellent product or service you provide, all it takes is one unhappy customer, jealous acquaintance, or unsavory competitor to start the rumors flying. Before you know it, search engines are regenerating that negative publicity every time someone researches you or your business.
In the age of Wild West 2.0, everyone has an online reputation. Who do you want to create yours?
If you don't know what a noob is (or the Internet for that matter) then this is the book for you (the author will even define noob for you). If you've used the Internet before then this book will drive you crazy as the author repeats the same scary stories over and over. It's 80% sensationalism and 20% information. I wish the author would have just focused on teaching me something instead of trying to scare me about how easy my reputation can be tarnished on the Internet. Maybe the last 25% of the book redeems it's value, but I just couldn't make it through the whole book. It's one of the few audiobooks I chose not to finish.
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