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Wikinomics Audiobook

Wikinomics: How Mass Collaboration Changes Everything

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Publisher's Summary

In just the last few years, traditional collaboration in a meeting room, on a conference call, and even in a convention center has been superseded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the burgeoning growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the 21st century.

Based on a $9-million research project led by best-selling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing genomes, remixing their favorite music, designing software, finding cures for disease, editing school texts, inventing new cosmetics, and even building motorcycles. You'll read about:

  • Rob McEwen, the Goldcorp, Inc., CEO who used open-source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
  • Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
  • Mature companies, like Procter & Gamble, that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

    An important look into the future, Wikinomics will be your road map for doing business in the 21st century.

    ©2006 Don Tapscott and Anthony D. Williams; (P)2007 Tantor Media Inc.

  • What the Critics Say

    "A clear and exciting preview of how peer innovation will change everything." (Booklist)
    "This clear and meticulously researched primer gives business leaders big leg up on mass collaboration possibilities." (Publishers Weekly)

    What Members Say

    Average Customer Rating

    3.6 (380 )
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    3.6 (87 )
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    3.5 (86 )
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    Performance
    Sort by:
    •  
      Bruce 04-06-09
      Bruce 04-06-09
      HELPFUL VOTES
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      "Editor please"

      This book contains some interesting concepts to which I was happy to be introduced and some great stories, mostly from the worlds of business and academia, that illustrate and flesh out the concepts. It is also, unfortunately, tedious and repetitive. A good editor could shorten it by half and vastly improve it by doing so.

      1 of 1 people found this review helpful
    •  
      V. T. 04-03-15
      V. T. 04-03-15 Member Since 2015
      HELPFUL VOTES
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      Story
      "Great, but largely outdated"
      Would you recommend this audiobook to a friend? If so, why?

      Excellent, must-read. However, as of 2015, much of this is old news. It was probably an eye opening read ten years ago, but not anymore.


      0 of 0 people found this review helpful
    •  
      Jeff Washington, DC, USA 08-22-12
      Jeff Washington, DC, USA 08-22-12 Member Since 2007
      HELPFUL VOTES
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      Story
      "The key message is in the sub-title"

      Agreed, some of this content and the examples used are somewhat dated but it still makes very interesting and thought provoking reading.

      Mass Collaboration IS changing everything, and understanding this fact has influenced me and my work. If you listen to this, don't dwell on the specific examples but take in the underlying message.

      0 of 0 people found this review helpful
    •  
      Tomer AMSTERDAM, Netherlands 07-11-12
      Tomer AMSTERDAM, Netherlands 07-11-12 Member Since 2010
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      4
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      "unenjoyable and dusty"

      maybe it's already too old of a news by now, but I found this an unenjoyable book, telling me lots of stuff I already know (and I don;t come from this industry).
      don't waist your time on it...

      0 of 0 people found this review helpful
    •  
      André Sao Paulo, Brazil 04-16-11
      André Sao Paulo, Brazil 04-16-11
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      "Couldn't agree more..."

      ... with most of the reviews. Rich in metaphors, but poor in examples... I expected much more of it...

      0 of 0 people found this review helpful
    •  
      Wesley Burnt Hills, NY, USA 01-31-09
      Wesley Burnt Hills, NY, USA 01-31-09 Member Since 2001
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      48
      4
      Overall
      "Boring"

      In the future, people (mainly youngsters) and forward-looking corporations will collaborate and accomplish amazing things. There, I just saved you 13 hours of listening to this book. Talk about having one idea and beating it to death over and over and over. Also, the narrator uses the same inflection for every single sentence he reads making it just that much more painful to listen to. My advice: skip this book.

      0 of 0 people found this review helpful
    •  
      Vahe Montreal, Quebec, Canada 12-30-08
      Vahe Montreal, Quebec, Canada 12-30-08 Member Since 2007
      HELPFUL VOTES
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      "Was probably very informative in 2006..."

      I listened to this book in 2008 and it sounded dated to me. The general tone is a bit prophetic and pompous (as most books in this category), but unless you spent the last 5 years in a cave, you already know what's in there. Charlene Li and Josh Bernoff' Groundswell is a better alternative to this book: more encompassing and, at the same time, more informative and concise.

      0 of 0 people found this review helpful
    •  
      Burt Alexandria, VA, USA 08-09-08
      Burt Alexandria, VA, USA 08-09-08
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      "Web 2.0 basics"

      The book explains the basics behind wiki-based sites and other collaborative Web technologies. For those familiar with how these work already, this book will seem pretty basic.

      0 of 0 people found this review helpful
    •  
      Adam Sherwood, OR, USA 06-02-08
      Adam Sherwood, OR, USA 06-02-08
      RATINGS
      REVIEWS
      3
      1
      Overall
      "Needs a different narrator"

      I found the content to be useful and interesting, but was continually distracted by the voice of the narrator, Alan Sklar, who should smoke less. I felt like I was listening to an eight-hour movie trailer voiceover and it was difficult to focus on the content.

      0 of 0 people found this review helpful
    •  
      John Houston, TX, USA 06-01-08
      John Houston, TX, USA 06-01-08 Member Since 2013
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      REVIEWS
      3
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      Overall
      "too long"

      The audio book consists of islands of important insight separated by oceans of endless verbose rhetoric. I am surprised that this is only 13 hours long, seemed like twice that. The key observations and trends presented are important, some of which have been repackaged to fit this book. The presentation is long, sometimes condescending, repetitive and oversold.

      0 of 0 people found this review helpful

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