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Why We Buy, Updated and Revised Edition Audiobook

Why We Buy, Updated and Revised Edition: The Science of Shopping

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Publisher's Summary

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets. New material includes:

  • The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
  • A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious São Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide—it offers advice on how to keep your changing customers and entice new and eager ones.

©1999 2000, 2009 by Obat, Inc. (P)2011 Blackstone Audio, Inc.

What the Critics Say

“At last, here is a book that gives this underrated skill the respect it deserves.” (New York Times)

What Members Say

Average Customer Rating

4.0 (194 )
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4.0 (149 )
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4.2 (153 )
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Performance
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  •  
    Felipe 12-09-16
    Felipe 12-09-16 Member Since 2014
    HELPFUL VOTES
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    ""HOW" we buy, not "WHY" we buy."

    Great if you want to dive on how people buy but the title is not accurate. There is no WHY but a great description on the specific dynamics that happen on the point of sale

    1 of 1 people found this review helpful
  •  
    Farien 03-21-14
    Farien 03-21-14 Member Since 2017
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    "Should have read this in college"
    If you could sum up Why We Buy, Updated and Revised Edition in three words, what would they be?

    Here's My Money


    Any additional comments?

    Reviewing these topics that I learned in college was a nice refresher. For anyone who has not been trained in retail, this is a great listen as to why money is flying from our pockets.

    3 of 4 people found this review helpful
  •  
    Nidhi New Delhi, India 06-25-11
    Nidhi New Delhi, India 06-25-11
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    "Author has knowledge but poor writing skills"

    The books to me seems more like a pitch to potential companies who may like to use their services. Through out the book they shared tons of examples about how retailers were doing something or the other wrong and when they came in they fixed it right. They have loads of experience etc etc. Of course they also put in very subtly that technology and lots of inexperienced companies cannot deliver what they can do as they were the first one in this field.

    5 of 9 people found this review helpful
  •  
    R 09-08-17
    R 09-08-17 Member Since 2017
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    3
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    "Relevant to retail stores, not to Ecommerce"

    If you do retail in a brick and mortar store, this is a great book. If you do Ecommerce only, this book doesn't have much to offer.

    0 of 0 people found this review helpful
  •  
    Nia 07-02-17
    Nia 07-02-17 Member Since 2017
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    "Not a great read"

    A very poor read as the writer was more interested in personal appeasement than articulating the subject at hand.
    Very pushy on views that are obsolete in a bid to maintain niche market and position self as an authority.
    I never loose with any book I read but this was a challenge trying to take away some points but I did.

    Don't get too excited when you buy this book, not much might be learned except listening to deliberate mention of big name companies to justify industry position

    0 of 0 people found this review helpful
  •  
    Darren Wotton Under Edge, United Kingdom 04-28-17
    Darren Wotton Under Edge, United Kingdom 04-28-17 Member Since 2014
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    "Great, insightful book, but could do with an update"

    This is a really book that gives a great insight into human nature. Oh, and shopping.
    My only reservation is that feels about 10 years out of date, particularly on the topics of technology and the internet and on the gender defined habits of men and women.
    In both cases, Paco acknowledges that these things are changing, but in the time since this book was last updated (2009ish?) it feels like an awful lot has changed.
    Otherwise, however, this book is well pitched at the interested amateur and the style is relatively light and playful, while retaining it's insightfulness!

    0 of 0 people found this review helpful
  •  
    Amazon Customer 04-07-17 Member Since 2016
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    "ok"

    good ideas but aimed at large retail storefronts was just looking for something i could adapt for my small retail business

    0 of 0 people found this review helpful
  •  
    ERICA 03-14-17
    ERICA 03-14-17
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    "a, comprehensive review of shopping"

    Thought provoking for anyone in retail industries. This book is a must for any business that wants to improve customer experience and really understand their customer.

    0 of 0 people found this review helpful
  •  
    Leo 01-25-17
    Leo 01-25-17 Member Since 2015
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    "very insightful"

    this was a very informative book things that seem simple in North America are rarely done that would improve a customer's experience and businesses bottom line

    0 of 0 people found this review helpful
  •  
    matteo tagliaferri 06-07-16
    HELPFUL VOTES
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    "Oudated and self promoting"

    I read the book in 2016 and found it outdated on many subjects and grossly off the mark on the impact the web would have on buying.
    I also found somewhat disturbing the self promotion in which the author indulges, from time to time.

    1 of 2 people found this review helpful
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  • Greig Stirling
    10/16/17
    Overall
    Performance
    Story
    "Must read"

    Fantastic content for inquiring minds.

    Really easy to listen to, understand, and enjoy!

    Buy now!

    0 of 0 people found this review helpful
  • Virginia
    Glasgow, United Kingdom
    10/26/11
    Overall
    "Perhaps better on paper"

    Two stars is perhaps a little unfair - the content is interesting and worth a read. It's probably better in paper form though as it's far too easy for the mind to wander from the detail of the narrative without the text to concentrate the mind.

    0 of 3 people found this review helpful

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