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Publisher's Summary

Ram Nidumolu, the founder and CEO of InnovaStrat, C.K. Prahalad, a professor of Strategy at the University of Michigan, and M.R. Rangaswami, founder of the Corporate Eco Formun, report on how being environmentally-friendly is more than just a corporate social responsibility. It's the road to innovation.

This article was first published in the September 2009 issue of Harvard Business Review.

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©2009 by the President and Fellows of Harvard College, All Rights Reserved; (P)2009 Audible Inc.

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  • Fernando Rose
  • 10-23-17

Generally a well read paper

Generally a well read paper. However I had to listen to it a few times as it jumps straight into examples and does not entirley explain definitions.

Great narrating