When you are starting your own venture startup, the last thing you want to focus on is failure. Nevertheless, if you explore the common reasons for failure in advance, you will be significantly less prone to succumb to them yourself. This book is a collection of the main reasons why startups come up short and tips for avoiding them.
In the range and enthusiasm of a flight attendant's takeoff routine.
Can't say if I liked the book, I kept losing concentration because the narrator was so dull.