When Marketing IS Strategy (Harvard Business Review)
- Narrated by:
- Length: 26 mins
- Periodical
- Release Date:12-10-13
- Publisher: Harvard Business School
%22 by Niraj Dawar, narrated by Todd Mundt.
)
People who bought this also bought...
Publisher's Summary
Niraj Dawar, a professor of marketing at the Ivey Business School in Ontario, reports on how customers and the market now stand at the core of business – and how this requires a rethink of the traditional principles of strategy.
This article was first published in the December 2013 issue of Harvard Business Review.
Want more Harvard Business Review?
Subscribe for one month or 12 months.
Get the latest issue.
Check out the complete archive.
©2013 by the President and Fellows of Harvard College, All Rights Reserved (P)2013 Audible Inc.
More from the same
What Members Say
Sort by:
-
"succinct and to the point"
I actually enjoyed this program. it was informative. I felt like I learned a lot.
0 of 0 people found this review helpful
© Copyright 1997 - 2017 Audible Inc.