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When Marketing IS Strategy (Harvard Business Review)
- Narrated by: Todd Mundt
- Length: 26 mins
- Periodical
- Release date: 12-10-13
- Language: English
- Publisher: Harvard Business School
Regular price: $1.95
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Publisher's Summary
Niraj Dawar, a professor of marketing at the Ivey Business School in Ontario, reports on how customers and the market now stand at the core of business – and how this requires a rethink of the traditional principles of strategy.
This article was first published in the December 2013 issue of Harvard Business Review.
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- L. Counts
- arkansas, usa
- 05-06-16
succinct and to the point
I actually enjoyed this program. it was informative. I felt like I learned a lot.