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Publisher's Summary

In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights.

What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:

  • That getting the right answers depends on asking the right questions
  • Why priorities matter
  • How to map out your internal and external situation
  • How to deal with uncertainty
  • How to make tough choices
  • What your brain does while you're doing strategy

By cutting out the theory, and focusing on the things you need to know and do to come up with a killer strategy, this book means that you never need to panic again.

©2011 Jo Whitehead (P)2011 Audible Ltd

What members say

Average Customer Ratings

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  • Overall
  • Performance
  • Story

Had to force myself to finish listening

Struggle to listen to the whole thing. Kept wishing it was over with. Didn't really provide any substance and it almost seemed like it was trying to be more than it was. Just let down by the book content and narrator.

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  • Overall
  • Mark
  • 01-19-12

This may work better as a text rather than audio

Listening to this on the move didn't work very well for me. This content may be better than it came across in audio format or if at a desk and able to make notes/mindmap. I found the narrative and the narration too lifeless and not a patch on the Project Management text in this series.

1 of 1 people found this review helpful

  • Overall
  • Mike
  • 12-22-11

Incredibly Useful

I am new to the world of strategy and wanted something I could listen to while I was out walking that would supplement my reading. For me this was excellent book. Stuart McLoughlin does an very good job with the narration. The book describes the principles of developing stratgy through six stages in a way that is easy to listen to and follow. There are good examples throughout. There is even a website so that you can follow the process and use some of the tools described. My only criticism would be that it seems to be that having spent a long time analysing the envirnment and option analysis it seems to skip through deciding on the options quite quickly. Otherwise I can't recommend it highly enough

1 of 1 people found this review helpful

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  • Performance
  • Story
  • Mary
  • 06-12-13

Comprehensive and methodical guide.

Well written and set out; insightful with great quotes, examples and further reading recommendations.

Can forgive the 'yawn factor' to some extent as it's more of a text book than a reading/listening-for-pleasure book.