• What I Learned Losing $7,211 in the iPhone Apps Business

  • 13 Lessons to Stop from Becoming a Mobile App Store Failure
  • By: Karol Gajda
  • Narrated by: Karol Gajda
  • Length: 40 mins
  • Unabridged
  • Release date: 09-09-14
  • Language: English
  • Publisher: Karol Gajda
  • 3.6 (51 ratings)

Regular price: $3.95

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Publisher's Summary

Warning! This audiobook has no happy ending.

You've listened to all the audiobooks teaching you how to make money in your underwear at home in the iPhone or Android apps business. But you know what those audiobooks are missing? The truth. Reality. That's what I'm giving you in this short audiobook. The reality is you're more likely to be like me. A mobile app business failure. But it doesn't have to be that way. If you follow the simple lessons I learned the hard way you'll be far more likely to be a success than a failure. I can almost guarantee it because my plan calls for not spending any money before you've made money.

  • How can you be sure your app will make money before you've launched? (I lay that out in Lessons #3 and #4)
  • Why is a mentor important and how do you find one for yourself? (Lesson #7)
  • Should you spend money on outsourcing or learn to develop apps yourself? (Lesson #5)
  • How do you fund your app development while learning what makes apps successful? (Lesson #5)
  • Is there one thing successful app creators are doing that you are not? (Lesson #9)
  • What is planning to fail and planning to succeed? (Lessons #11 and #12)
  • Should you create an app unlike anything else in the app store? (Lesson #1 - the most important lesson in the whole audiobook. This one pays for itself.)

Learn all that and more from someone who has learned the hard way. You won't learn app store optimization and marketing (ASO), how to reskin apps, or how to outsource your apps here. These are the lessons nobody else wants you to learn.

This audiobook will take you 40 minutes to listen to and save you immeasurable amounts of time and money.

©2014 Karol Gajda (P)2014 Karol Gajda

What members say

Average Customer Ratings

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Worth 40 minutes

You should at least be willing to invest this amount of time if you're going into app development. It's a reality check you should be willing to endure.

1 of 1 people found this review helpful

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Helpful advice

Enjoyable quick and to the point. Right question raised, thoughtful answers offered. Worth my time as I'm considering development of my first app

1 of 1 people found this review helpful

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Grounder for those pipe shoot dreams

Would you listen to What I Learned Losing $7,211 in the iPhone Apps Business again? Why?

Yes, because I don't want to make the same mistakes

What does Karol Gajda bring to the story that you wouldn’t experience if you just read the book?

His tone and personality

Was this a book you wanted to listen to all in one sitting?

Yes

Any additional comments?

It's short enough to be read straight through and is very informative.

1 of 1 people found this review helpful

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unprofessionally read

this guy is just rambling on. It's like he thought upa few random point and just started talking.

1 of 1 people found this review helpful

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Skip this book and save money

I was really hoping that the author would cover his specific lessons learned and mistakes that he made. Instead what the author does is drone on and on and on trying to discourage that listener or reader from entering the app business. While he just mentioned that he wrote for apps and that one of them was mildly successful he doesn't talk at all about what actually went right or what went wrong with his apps.

2 of 3 people found this review helpful

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  • Ryan
  • Eden Prarie, Minnesota, United States
  • 10-09-14

Repackaged Information

What would have made What I Learned Losing $7,211 in the iPhone Apps Business better?

This book lacks original insight pertaining to the app business. I was hoping for some advice on app development, or different ways to monetize phone apps, or differentiation between successful and unsuccessful apps, or even just advice on how to market your app, but it had none of that. It is essentially a start-up/entrepreneurship refresher that rehashes basic principles found in books like the 4-Hour Work Week and The Lean Start-Up. I did not come away with a single new piece of useful information.

Any additional comments?

At one point, the author suggests to charge your customers $3 for your product before you ever build your product, and says that you should have your app paid for before you even start developing it. I understand wanting to gauge consumer interest, but who in their right mind would pay someone for a product that has not yet been built? People buy products because they see it and want it or because their friends tell them to get it. There's also tons of people who say they are going to develop a product, and 90% of the time, that product doesn't get built or doesn't get built well. So again, no one would ever purchase a product from you before it's creation, unless your name is Steve Jobs.

2 of 3 people found this review helpful

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great advice for app starters

It's important to know what not to do and to get a heads up on possible pitfalls. I'm glad to have heard this audiobook before embarking on creating an app business.

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Quick and to the point

I'm actually well beyond losing $7,000...that was a speed bump along the way. I'm still hopeful there will be a happy ending, but the information in this book is valuable and would had saved me had I read this 12 months ago.

I might object some to not outsourcing. As a busy professional and 4 kids, I just don't have time to learn coding. If you have truly validated the market for your idea, I think outsourcing can still be an option. I would also agree that finding a good mentor is gold.

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Good to hear someone's story on how he failed.

It worths my 40minutes and a price less than a coffee to listen and learn from someone's failure. Not bad. Will not make me rich, but it's good to know his perspectives and what's not working for him.

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Useless

Includes jewels of wisdom such as suggesting you should learn to program before writing an app. Waste of 40 minutes.

1 of 2 people found this review helpful

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  • Anonymous User
  • 11-27-17

short and sweet, but very helpful!

Thank you Karol for passing on your knowledge and wisdom! I'm teaching myself how to program so I can develop apps and you haven't scared me off! I'm even more excited now and you have helped me to set realistic expectations. Thank you! 👊

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  • Amazon Customer
  • 01-07-16

Book summary: you will fail, dont even start.

this book basically tells you not to be original, not to aim high and to ignore your ambitious goals.
It is true that most apps never break even but this book is not so much about lessons as it is about a negative outlook. I think that it is important to know that most apps do not rake in millions or even break even but that does not mean that there is no point in even trying.

The author decided to create 3 apps with $10k to see if he could make it big, he was not passionate about one single concept, it was just an experiment. He threw out 3 vastly different apps and did a wait and see approach. No wonder they failed.
In my experierience (Habit reCode):
1) its mostly about the marketing. you can have a great app but if no one knows about it then whats the point.
2) in app advertising will not make you money. check the numbers re income from pop up ads, unless you are candy crush, its pocket change
3) monitization needs to be more than merely paying to avoid ad popups. most of us can tolerate a tiny ad at the bottom of our screen
4) you cant just put an app out there, its an ongoing financial commitment. apps have bugs, need upgrades and constant marketing.
5) dont risk more than you are prepared to lose.

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  • james
  • 06-21-15

Definitely worth a listen

Very honest step by step guide with useful tips, makes you think ? Id like this guy on my team that's for sure