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Publisher's Summary

How do you build a company of enduring greatness? Jerry Porras contends that a strong core ideology and the persistent drive for progress are fundamental to the process. Having studied the life history of 18 visionary companies, he offers six key mechanisms that these companies use to preserve their core and stimulate innovation and change. He debunks the myth of the charismatic leader and concludes that all firms can use his findings to improve their organizational performance.

(P) and ©1995 Stanford Alumni Association

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