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Publisher's Summary

Study on the go with VangoNotes. Just download chapter reviews from Marketing Management, 12/e and listen to them on your mp3 player. Now wherever you are -- whatever you're doing -- you can study by listening to the following for each chapter of your textbook:

  • Big Ideas: Your "need to know" for each chapter
  • Practice Test: A gut check for the Big Ideas - tells you if you need to keep studying
  • Rapid Review: A quick drill session - use it right before your test


    VangoNotes are flexible; download all the material directly to your player, or only the chapters you need. And they're efficient. Use them in your car, at the gym, walking to class, wherever. So get yours today. And get studying.

  • ©2006 Philip Kotler and Kevin Lane Keller; (P)2006 Pearson Education, Inc.

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    • Overall
    • David
    • Mesa, AZ, USA
    • 08-26-06

    Poor Selection

    After 240 downloads, this is the worst one. The authors have lost touch with the real world. Unless you are studying for a multiple choice exam, I would recommend choosing another audio. If you can spell marketing, there is nothing new to learn from this book.

    3 of 9 people found this review helpful