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Publisher's Summary

Peter J. Williamson, a professor of international management, and Ming Zeng, executive vice president of strategy at the Hangzhou [HANG-zow]-based Alibaba Group, offer advice on how Western businesses can develop the capabilities needed to crack sensitive markets and remain competitive.

This article was first published in the March 2009 issue of Harvard Business Review.

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©2009 by the President and Fellows of Harvard College, All Rights Reserved; (P)2009 Audible Inc.

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