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Publisher's Summary

Emerging markets are big news. But after the financial crisis, what does the future really hold for them? And what does this future mean for global business? George Magnus, one of the world's most respected economic analysts, is your guide through the challenges and opportunities for emerging markets and those doing business in them.

This magisterial book looks in detail at China and India - the big players - and also less hyped but crucial markets, including Eastern European countries and Turkey. Magnus takes in everything from commodity prices to climate change, from comparative advantage to demographic, to provide a compelling analysis of what the future might look like - not just for emerging markets, but for investors, businesses and economies everywhere. Uprising is a must-listen for anyone who cares about the future of the global economy.

George Magnus is Senior Economic Adviser at UBS Investment Bank, London; previously, he was Chief Economist at UBS and has held similar positions with Union Bank of Switzerland and SG Warburg. Magnus is well-known and respected as a public commentator on the long-term consequences of the financial crisis. His first book, The Age of Aging: How Demographics are changing the Global Economy and Our World, was published by Wiley in 2008.

©2010 George Magnus (P)2012 Audible Ltd

Critic Reviews

"A useful corrective to some of the more breathless and overenthusiastic tracts on China’s inevitable path to world domination." (Management Today)
"…[A] considered view of the advances of China, India and other emerging economies." (Financial Times)
"Magnus's overarching argument is that China still lacks the organisations and institutions that accept the key to technological innovation." (Reuters.com)

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