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Publisher's Summary

This book is for organizations starting their UX journey. It will help to address the basics such as defining what UX is; the importance of research; how UX is a process and not a job title; and where business value comes from improving efficiency, effectiveness, and satisfaction.

There is practical guidance for building a business case and identifying the key investments required in people and process that will bring about the change needed to deliver success. Implementing UX is brought to life through the UX Lifecycle, a methodology framework that was born out of real life successes. At the heart of the UX process is the most important stakeholder - the user!

Clive and Jeremy have helped businesses from start-ups to enterprises derive value from UX. While running their own UX consultancy, they created and applied the UX Lifecycle. Since then they have both continued to grow their knowledge through implementing UX solutions and learning from others. This book will answer the questions that they have been asked time and again by businesses seeking to embrace and leverage UX.

©2016 Jeremy Baines & Clive Howard (P)2016 Jeremy Baines & Clive Howard

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Basic UX overview

This book provided a good birds eye view of UX but it felt overly simplified and surface level. Gems like "UX is a process and not a position" are often framed with obvious comments like "UX involves change which can cause friction in an organization."

The reading was excellent.

This is a good book for business people wanting to learn about UX who have never heard the term before. But if you really want to implement UX in a company you will need more in-depth resources. If you're a UXer already hoping to learn more about the process and business impact this book may be worth a skim but overall maybe a pass.

22 of 25 people found this review helpful

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Very vague and repetitive.

I thought a lot of the information was repeated throughout the book. The content was pretty dry. It talks a lot about strategy, roles, and the how but not too much about the what. So it seems very high level. The examples used for measuring analytics were pretty much "abandoned shopping carts" but didn't go in to much detail about what tools or actions might be taken to improve check outs.