You have the followers - we show you how to make the money.
So, you're all set to tweet about the latest addition to your company. That prototype of your latest offing that you have been working on for the past year or so is finally paying dividends, touchwood. You come up with something in the spur of the moment and are on the verge of pressing the button that will send it into the Twittersphere. What do you do? Do you simply press "Send" and allow it to go out there without so much as giving it a second thought?
Perhaps you would, at least in the initial days of Twitter. The social media giant has become so big now that the tweet that you send will probably have no more effect than a mere ripple in an otherwise placid pond. Perhaps that would work well if you were catering to a much smaller audience, but what you are dealing with here is much larger and as such, needs to be viewed from an entirely different perspective.
Here's what you'll find in the book: