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Trust Me, I'm Lying Audiobook

Trust Me, I'm Lying: Confessions of a Media Manipulator

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Publisher's Summary

"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…

  • 1) Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
  • 2) Bloggers are slaves to money, technology, and deadlines.
  • 3) Manipulators wield these levers to shape everything you read, see and watch—online and off.

"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."

©2012 Ryan Holiday (P)2012 Gildan Media LLC

What the Critics Say

"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)

What Members Say

Average Customer Rating

4.3 (1457 )
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Performance
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  •  
    06-13-17
    06-13-17 Member Since 2017
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    "👌👌👌👌👌👍"

    well read, well researched, honestly amazing. Best book I've read on media since amusing ourselves to death

    0 of 0 people found this review helpful
  •  
    Wiktor 05-23-17
    Wiktor 05-23-17 Member Since 2016
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    7
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    "Informative and thought provoking."

    I'd suggest everyone to read this at least once in their lifetime. Thoroughly enjoyable to listen.

    0 of 0 people found this review helpful
  •  
    05-16-17
    05-16-17
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    "very informative work"

    Truly opened my eyes a bit more about the manipulation of media. I appreciate the author for sharing his stories, even if they were falsified, it enlightened me.

    0 of 0 people found this review helpful
  •  
    Eddie Memphis, TN, United States 04-02-17
    Eddie Memphis, TN, United States 04-02-17 Member Since 2015
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    72
    4
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    Story
    "if are not already cynical..."

    Fascinating information. A quasi-confessional account of media manipulation. it will make you pause before accepting the veracity of news, even from those who slam the "main-stream" media. It is a cry for higher ethical standards for Truth, but is unable to see how that can happen in the modern climate of rumor-becomes-truth.

    0 of 0 people found this review helpful
  •  
    Allan Nanaimo, BC, Canada 03-23-17
    Allan Nanaimo, BC, Canada 03-23-17 Member Since 2011
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    13
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    "Not what I thought it would be."

    The reader is very hard to listen to. Not a professional. The material could be condensed.

    0 of 0 people found this review helpful
  •  
    Chris J Snook 03-19-17
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    "Tremendous honest and overwhelmingly insightful!"

    This is a must read!!! We need a new business model for the internet before Idiocracy is reality.

    0 of 0 people found this review helpful
  •  
    Lawstud 03-14-17
    Lawstud 03-14-17 Member Since 2014
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    "What is reality?"

    Ryan makes you question our reality or what we perceive to be our reality through the medium of news, blogs and in turn communication, ideas.

    This is not a marketer's quick how to.
    Rather this book is a fascinating account of the fundamentals of our new/old marketing and advertising platforms, and how hopefully we too can create good or bad buzz in our content.

    0 of 0 people found this review helpful
  •  
    Alberto Schroeder 02-07-17 Member Since 2011
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    "Heed the bad reviews!!"

    Should've listened to the reviews... this is not, by ANY means, a book about Marketing or a "how to go viral" guideline. This is a book about Bloggers, blogging, blogs in general... if you are looking for Marketing insights DO NOT listen to this book. I usually enjoy books read by the author, this was not a good performance, kind of "robotic" and not really engaging, considering the author is allegedly "pouring his heart out" with confessions about his work life as well as his peers'.

    0 of 0 people found this review helpful
  •  
    Melissa 01-31-17
    Melissa 01-31-17 Member Since 2016
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    "interesting, but he troubles me"

    I really enjoyed this book, at the beginning. It is an eye opener, even when you know that there's fake news. I'm glad I read this book so I can be conscious not just of what I believe, but maybe more importantly, what I click on when surfing the web. It really didn't need to be this long a book, and there was a lot of repetition. But what bothered me was the end. He notes that though people might read this book as a manual of how to manipulate the media, he tells them to beware that it may eventually backfire in them. Though--and this is one part that makes me wonder about his intentions for this book--they will likely get rich and have fun in the process. He also says he's sorry to the victims of his actions. Then says the title of this book, "Trust me, I'm lying." At the end, he plugs his website. So, is this whole book just to shock and sell more books, make more money, and self-promote? It seems the answer is yes.

    0 of 0 people found this review helpful
  •  
    Enio Donis 01-18-17
    Enio Donis 01-18-17
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    "The brith of fake news"

    An interesting look behind the scenes and motivations in the world of online news and blogs

    0 of 0 people found this review helpful

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