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Publisher's Summary

"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…

  • 1) Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
  • 2) Bloggers are slaves to money, technology, and deadlines.
  • 3) Manipulators wield these levers to shape everything you read, see and watch—online and off.

"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."

©2012 Ryan Holiday (P)2012 Gildan Media LLC

Critic Reviews

"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)

What members say

Average Customer Ratings

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  • Overall
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  • Jami
  • VICTOR, NY, United States
  • 07-27-17

Needs Different Narration

The premise of this book was very interesting, but unfortunately, for me, the book just didn't deliver. There were some interesting things in it, but nothing that was overly surprising (except I had to reluctantly admit that perhaps Donald Trump's tirades about fake news aren't all that crazy). The problem with the book was that there was a lot of minute detail that bogged the story down, there was quite a bit of repetition, and this was one of those instances when the author should not have read the book. Perhaps I would have enjoyed it more in print; I also agree with many reviewers that this would be more aptly suited to an article length than a book

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Insightful and terrifying

A great look into the world of media manipulation and tail chasing journalism. Really so fascinating to hear first hand accounts from the other side. This book is as important as ever now in the age of the Trump presidency.

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WHO KNEW?!?!?

Wow, my eyes have bee opened. Thank You for insight to the underworld of Blogland!!!

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👌👌👌👌👌👍

well read, well researched, honestly amazing. Best book I've read on media since amusing ourselves to death

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Informative and thought provoking.

I'd suggest everyone to read this at least once in their lifetime. Thoroughly enjoyable to listen.

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very informative work

Truly opened my eyes a bit more about the manipulation of media. I appreciate the author for sharing his stories, even if they were falsified, it enlightened me.

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  • Eddie
  • Memphis, TN, United States
  • 04-02-17

if are not already cynical...

Fascinating information. A quasi-confessional account of media manipulation. it will make you pause before accepting the veracity of news, even from those who slam the "main-stream" media. It is a cry for higher ethical standards for Truth, but is unable to see how that can happen in the modern climate of rumor-becomes-truth.

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  • Allan
  • Nanaimo, BC, Canada
  • 03-23-17

Not what I thought it would be.

The reader is very hard to listen to. Not a professional. The material could be condensed.

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Tremendous honest and overwhelmingly insightful!

This is a must read!!! We need a new business model for the internet before Idiocracy is reality.

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What is reality?

Ryan makes you question our reality or what we perceive to be our reality through the medium of news, blogs and in turn communication, ideas.

This is not a marketer's quick how to.
Rather this book is a fascinating account of the fundamentals of our new/old marketing and advertising platforms, and how hopefully we too can create good or bad buzz in our content.