How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses....
Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map....
There is a formula for success that's been followed by the icons of history...a formula that let them turn obstacles into opportunities....
I've found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition....
The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations from Emperor Marcus Aurelius, playwright Seneca, and many more....
Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past 40 years....
Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....
Traction will teach you the 19 channels you can use to build a customer base and how to pick the right ones for your business....
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....
There are laws of nature, so why shouldn’t there be laws of marketing....
In this practical guide, Voss shares the nine effective principles - counterintuitive tactics and strategies - you, too, can use to become more persuasive in both your professional and personal lives....
One of the most significant books ever written by a head of State, the Meditations are a collection of philosophical thoughts by the Emperor Marcus Aurelius....
Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system....
You live in your dream house, but there's no mortgage. No alarm clock, no boss, no bills. No claims on the day's time other than what you choose....
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings....
Amoral, cunning, ruthless, and instructive, this piercing work distills 3,000 years of the history of power into 48 well-explicated laws....
When Samuel Zemurray arrived in America in 1891, he was tall, gangly, and penniless.....
"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…
"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."
For someone who works in marketing, I have always assumed that there was a lot of manipulation in the mass media. But I must admit, I was shocked at the level to which this new breed of savvy marketers will go to get the exposure. When I was in College, I didn't see "Media Manipulation 101" on the class list. This book exhibits the new level of sophistication that exists in the industry of buzz. If it were a college course, it would be "Advanced Media Manipulation 301–Graduate level."
Although this book is meant to be a "don't do what I did, do what I say" story, it really expanded my vision as to what is possible in today's media saturated culture and I found myself running scenarios in my head how I could use similar ideas to promote the things that I care about... even if a person's intentions were honorable.
If this book did anything for me, it was to reinforce my suspicion that you definitely can't believe what you read in the paper and even more so online.
After I was done with the audiobook, my only question was why the author explains all the dirty tricks he used (and had astonishingly good results), to then turn around and spend the second half of the book explaining why you shouldn't do the same thing he did. Out of guilt?
At any rate, the author did a great job narrating the story. And I would recommend it to anyone in business (especially in marketing). Trust me...
30 of 30 people found this review helpful
In this nonfiction confessional, author Ryan Holiday explains exactly what a "media manipulator" is and how the work is accomplished. He should know; he's been one for years.
Everyone from the most trusted names in news down to the most traffic-hungry blogs with zero editorial standards are looking for the next big scoop and/or (more importantly) page views with which to charge advertisers for ads. Manipulators like Holiday take advantage of these money-based desires to affect what gets covered and in what light. Basically, if you can get a little blog to pick something up (by any means necessary, including and especially fake "tips," "leaks," and user submissions), a larger blog can pick up that it's been reported and it goes up the chain from there. Viral newsgathering.
Using tactics described in detail in this book, manipulators can further or damage causes, spread outright lies and deceit, build or ruin reputations, and take credit for things that are impossible.
After finishing this book, readers will be more skeptical than ever when viewing online news. It's a bit depressing, actually. I'd rather know than not, though, right? I'd recommend the book.
A NOTE ON THE NARRATOR: This book would have been much better if the author had not performed it himself. Despite this, you get used to it after a while, and the subject matter is interesting enough to overcome any annoyance with the substandard performance.
12 of 12 people found this review helpful
Loved the book. It changed the way I think about the media and how I plan on approaching bloggers in the future. Not that I plan on creating fake email accounts but recognizing their mindset and finding a way to give them what they want is invaluable. I thought I was doing that already but after listening to the book, I recognize that I haven't been.
7 of 7 people found this review helpful
Ryan makes an important point: web-based media today is not very professional and optimized for pageviews not for accuracy. Therefore, it can be manipulated. The examples and recommendations could be written in a blog post, or in a chapter or two.
But Ryan goes chapter after chapter ranting on this point, giving more examples and elaborating on the same thoughts without much to offer.
My suggestion is not to waste your time.
12 of 14 people found this review helpful
What made the experience of listening to Trust Me, I'm Lying the most enjoyable?
Everyone knows there's something fishy about the way the media works these days. Was I a fool or did there used to be more adherence to ethics and accountability for honesty? Ryan Holiday outlines exactly where we went wrong with modern media and shows the faults in a historical context. As far as reliability our media system has regressed 100 years and the web is providing the tools to do it.<br/>We do have the ability to change this though, and just knowing what's wrong helps fix the problem significantly, as new technologies come with a learning curve. Here's the manual.<br/>The beginning of the book outlays a lot of really useful information for how to get noticed in today's world, how to promote an idea or brand (and the shady ways in use today). That's what drew me in, but I stayed for the well put together picture exposing the framework of sham that leads our politics, ads, fun, -our lives- online. In the end it's a bit repetative and feels a touch watered down for page count. Maybe just in comparison to the meaty beginning?Overall I think this is information everyone of voting age NEEDS TO KNOW. If not to understand politics, to understand advertising, culture, and the conversations happening all around you both online and off.
What does Ryan Holiday bring to the story that you wouldn’t experience if you just read the book?
It's nice to hear him speak because it's written from his perspective. He is speaking to you in the book, so you get that added element of his personality that voice brings. If it wasn't narrated by the author I wouldn't care which, but in this case it's a nice bonus to gain a little insight/perspective about who he is.
Was this a book you wanted to listen to all in one sitting?
Yes, I did listen to it all in one sitting.
7 of 8 people found this review helpful
a fast paced first person account of modern media in the internet age
he is a bright 20 something with " a certain moral flexibility "
it all gets old for him about the time he decides to grow a conscience
he has a good story to tell the truth but he's just an ok narrator
on the other hand, it is his own occupational auto-biography
so i might be inclined to cut him a break on the voice work
he makes a serious effort to tie today's media to journalistic history
hearst, pulitzer, ochs and yellow journalism all get worked into the tale
soren kierkegaard, henry kissinger and george orwell are also quoted
technology improves but " the con game " remains fairly similar
he sells people stories they want to buy but don't want to admit to
it all quickly becomes a hall of mirrors and half-truths and deception
it will help me to watch on-line and cable news with an appropriate filter
everything of truth or value is seems gets sacrificed to speed and money
" blog sourced " has the initials BS / there must be some reason for that
3 of 3 people found this review helpful
Mr. Holiday tackles a pretty tough issue in this book. He does it intelligently and informatively. There is a lot of conflict in its telling. It's like listening to Pandora lament about opening the box.
Mr. Holiday outlines the ways in which the news is being manipulated by the Internet. He does this from the POV of being a manipulator. Much of what he says is common sense, but seeing the illustrations and having it laid out in plain view somehow solidifies it in the mind.
If you are trying to start your own Internet blog sensation, this book is a must listen. If you are an avid Internet news consumer, this book is a must listen. If you never use the Internet for news, this book is a must listen.
While his reading felt like listening to a reading race, over time he either slowed down or I got used to the pace.
3 of 3 people found this review helpful
I have to say, this is one of the best books I have listened to since I started with Audible. The writer presents information that I always suspected but couldn't nail down. He's current, articulate and must lead a very interesting life. Buying a book ( print or audio) is never hard but this author delivered about 200% value. The content speaks for itself. If you haven't read or listened to this book, give it some serious thought. You will NOT be disappointed! Great Job Ryan! Have you written anything else?
5 of 6 people found this review helpful
Loved this audiobook. Such an interesting subject...fascinating to learn the strategies used to exploit blogs and to discover the underbelly of our digital culture.
13 of 18 people found this review helpful
As a young person who spends a lot of time consuming news, primiarly through 'new media', it is imperative that this sort of information and analysis is part of my daily viewing. Ryan Holiday masterfully breaks down industry and delivers on his opening promise to show you exactly what goes on behind the scenes of online journalism. if you consume news, this is an important read.
1 of 1 people found this review helpful
When I read Tim Ferris' recommendation, referencing Machiavelli, I wondered, based on previous works by Ryan that I have read, 'Why so?' Well, now it's clear.
After the usual pace of narration on Audible, this reading may take at least a few minutes to fully acclimatize; I thought it would surely slow, but it never did. The urgency of Ryan's narration befits the nature of the content and adds to the sense that one is behind the screen, receiving his confession; sitting spellbound. Of course, there can be no absolution, at least for as long as the internet continues to be used in the ways Ryan illuminates. Although, it's now very clear from his other works, Ryan is now on an enlightened path - absolving himself as he goes forward using his immense writing talent to save the rest of us some considerable Life Time; so, he's definitely giving back some of the ill-gotten gains. I will listen to this again and again and it is bound to influence my own editorial approach and choice of business model. On reflection, much of what Ryan has identified underlies the gnawing in the pit of my own stomach as I wrestle the monster; an inner battle to stay true to the remit of producing 'Wonderful' content and not selling out for advertising revenue as a means of sustaining Community Journalism. But it's so hard,Ryan! Thankyou for this, and all your books thus far. Highly recommended. You will be an unwitting mentor to many who write. Ken Mahoney PembrokeshireLifeOnline.uk
The content of the book is absolutely brilliant, and opened my eyes to how PR really works.
The annoying thing about the audio book however is the reader. The most dull and annoying voice, who phrases every other sentence like it's a question. Infuriating.
I am a great fan of Ryan Holliday's work especially on Stoicism but this was not easy on the ear. Bit too quick for me but v inteteresting content albeit a little repetitive at times. Fake news in the news today so more relevant than ever.
The narrator was too fast. The book was good overall but too many examples with different references made a few things difficult to consume.
The first half was interesting and quite illuminating but then the rest of the point is quite pointless.
The book is very interesting, however it sounds as if it was recorded on a laptop microphone and at times the recording device clearly changes.
There was lots of repetition on this book, to the extend that having chapters seems a bit funny in retrospective. It's full of anecdotes and stories of the author but what is in it for me? I believe you since chapter 1. No need to try hard with more and more stories. Anyway, the points are good and it's good for everyone to be aware of the extend to which online and nationwide media is manipulated.
Ryan Holiday has produced a truly eye opening insight into the dark world of online / offline media and how the 2 work together.
I enjoyed this book and the message it portrayed. it has opened my eyes to a lot of day to day media manipulation but the end message left me with a bit of a sour taste.
Ryan really should have swallowed his ego and let a real voice talent present this fascinating book. A listen a 5+ hours without any vocal colour or inflection becomes a real chore. This is a great pity because the "truths" revealed in this book are worthy of attention by anyone who still believes Blogging is a noble art of citizen journalism and considered commentary.
applicable to blogs, modern media, internet, news paper, social media, gossip... you need to read this to navigate in the modern world where everything is after your attention.
Definitely worth the listen if you're looking to get some PR for your business. I appreciate that he put a lot of time into thinking about how to do it in a morally good way
If you want a great book that sheds light on an important issue in internet culture and society, this is it.
The author does a fabulous job of describing the issue and even admits to his own participation in creating the issue. The honesty displayed in this book is incredible, even going so far as to stating it's own agenda right at the end in order to allow the reader/listener to make a valid judgement upon it.
Very interesting listen, opened my eyes to a few things . .. .. . .