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Publisher's Summary

Transform...or be left behind

Create unprecedented business value with social technologies....

Chief Strategy Officer at Jive Software, Christopher Morace was one of the first people to arrive at the intersection of social technology and business strategy. He has overseen more than 800 deployments of social technology in major corporations. A true pioneer of what is arguably the most important development in business today, Morace knows better than anyone how social technology is changing the way businesses operate and how successful companies are leveraging it to their advantage. Now, in this groundbreaking guide, Morace reveals all his secrets. He walks you through best practices for developing a winning business strategy that places heavy focus on collaboration, open communication, and wide networks of connections - absolute necessities for success in business today.

©2013 Christopher Morace and Sara Gavisier Leslie (P)2014 McGraw-Hill Education

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